Let me help you with that. I think actually out of it productive. Yeah if they're not responding to an sdr has sales know that there's a developer. Who needs this type of help. Best case scenario the developer signs up for the products and starts using it so a salesperson sees that so then cutter was self serve You could buy you ever feature in the product without ever talking to someone so developer signs up they start growing and then either they reach out and they say hey i bills. Hi can you help me with or sales would reach out and say hello. I noticed that you're using video can is schedule. A call and people are a lot more receptive. once they've actually started using a product to talking to sales okay and that's what was built after by We we had that before but we only have once we'd one sales rep i who is great but it was just really scrappy and Early so after we sold the broncos also we had you know a number of experienced account Around the world Who were were ready to do that. So it was more developers who had more access to more sales people and instead of limiting the number of times if people can have a call. Okay i see. I see where this is going. And then what got you back into it to to create mucks. Yeah so. I left record after a few years. and say that. It's sort of felt like unfinished business where i saw firsthand. How hard it was to stream video in two thousand seven sawed again in two thousand ten. We helped a little bit two thousand fifteen. I took some time off and like it was arguably even harder for developer to build video dozen. Fifteen wasn't thousand seven Because videos gotten so much more complex so yeah it. It felt like unfinished business. There is no one out there really taking a Trying to build a developer first video platform that was more comprehensive than just video encoding. If felt obvious that someone would do it and yeah and we decided to do it. You've got back the old team. Yeah so Yep so one of my Founders you've And then to two of the best people we hired as coder. Matt mclean adam brown. So the four of us started mucks together okay and you told her. Producer challenge was video. Transfer video transporting was hard. Also there's now global video delivery at scale and then of course the diversity of devices that just keeps growing and growing android xbox iphone all these other devices and then let's take it one degree further live videos growing really quickly live videos a lot more complex. Even dan on any saw that plan yet. We don't live video with endzone cutter. Maybe in two thousand thirteen and it was. It was hard. It was a lot of work Built some ingrates but but but the the there is more that needed to be done To make live work. Well all the articles that i saw said that you started out with mucks data.