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Like what is the available information well maybe a suggestion from a financial adviser you know a financial adviser work for big investment firm and what times you see this kind of stuff in the fine print of the investing firms that they are paid extra money for recommending certain funds over others for certain fund families when I was a broker that's what happened we would go to these workshops in our our broker dealer conferences and they would have certain fund companies doing all of the presentations to us well so we were biased by certain fund companies like American funds would be every single one of all that fun company would be there all the time that I would be there you know they would have these big fund companies coming in vanguard thing would be coming in doing dog and pony shows and things like that and they would and so that was of what was available so that's what we recommend it well you see that the media here typically what happens is the media you go well why is it that certain fund companies are always highlighted by the media well what happens is once it's one of the things that happens in the investing industry is you are taught to go and cultivate relationships with members of the media so that they quote you in articles well Gee there you go you get your information from the fund companies invest because these of media people these writers they want information they need a new scope they need something to write about in this month's month's public publication so if they have people that are available quote on quote from the industry and they're coming to them they'll quote them and you know if it's a big name company that has more credibility whether they really has credibility or not it's a well known company well why is that well known well that's because the second part of Vail bill availability bias which is advertising companies that do lots of advertising fund companies that do lots of advertising create more availability biased because we hear from them more often and what we do is investors we simply go with the one that we've heard of the most now if we see a big firm advertising investment firm yeah it's it's available information with that's who we think of its top of mind is it the best no it has nothing to do with that it has everything to do with what we've heard of yeah I had a guy the guy actually came to me a couple weeks ago and and said Hey what about this mutual fund and it was with a huge fund company it was it was vanguard again and and I so what well what about that fund any says well you know look at the return of it nice is wealthy they realized their lower twenty eight hundred or something like that mutual funds that it did better than that over the past twenty years when should bring up those fine and yet I was told that you know and by the way even within vanguard you know there are another dozen or what I'm here remember how many funds that are investing the same exact area the stock market is that fund is investing in that fun having to be the one that did better than all the other ones why don't you bring up the other ones well then do as well well wait a minute it's the same fund company if they're that graded investment management white in all of their funds do great why is it you just brought the one that just happen to have the better performance over twenty years again it is that recency bias and also with the availability vice because what they're doing is they're advertising or promoting the fund that had the best recent performance see how this stuff works I mean this is really how it's insidious and in a way it really is insidious and let's see what I must say the next one for next summer take a quick break in and be right back after this because there's a another bias that we end up having and I'll talk a little bit about that and move on to some other stuff that I have a couple interesting things here that that have been in the news this week are we clear listening to the investor coaching show take a quick break and be right back after this on super talk ninety nine seven W. ten this is what is spreading across the Commonwealth of Virginia with over forty million dollars in jackpots already worn at Rosie's given your Borneo visit one of Rosie's locations to find your lock out our HHR machine the look feel and play like.