Fender, Gibson, CBS discussed on TechStuff

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Would cash out in nineteen Eighty-six, but Leo's stuck with it until he passed away nineteen Ninety-one working until the day he died and including the day he died. But now let's get back to Fender the company and brand. So you listen to the Gibson episodes. You know there was a period during which Gibson employees were going through a very similar experience. There was this large. Company that comes in acquires them and tries to create a more mass manufacturing approach to what they were doing and that the as a result, some of the employees develop a lot of resentment. And there's a general feeling that the guitar is that were produced in that era were of general just a lower quality than the earlier ones. The explosive popularity of rock and roll in the sixties had led to an unprecedented demand for electric guitars. So companies like Gibson and Fender were making these instruments that were in really high demand. So in some ways, this corporate move might have been necessary just to keep up pace with demand for the products. However, that decrease, in quality kinda balances things out. So those compromises made along the way made a lot of people unhappy both in the company and customers of the company in the nineteen eighties CBS was facing stiff competition from a new rival, not Gibson, but Japanese companies, there were producing electric guitars for a lower cost than. When Fender or Gibson and at first CBS's solution was to shift manufacturing overseas to Korea. But the guitar is that were being produced a those facilities did not measure up to the quality Fender had established in the market. So they ultimately said, well, this isn't going to work. So then they changed the executive leadership at Fender. They got some new leaders for that division. That would include William Schultz who became the president of the division and Dan Smith who became the director for marketing of vendor. John McLaren became the new head of CBS musical instruments. That would be the subsidiary company that would oversee Fender. And that executive team found that fenders reputation was really starting to suffer that musicians were seeking out older models of telecasters Stratocaster instead of new models because they said the build quality was just better than the sound was better in those classic models. And so on close examination, it appeared that they were onto something. Dan Smith would later, say, quote, we were brought in to kind of turn the reputation of Fender around and to get it. So it was making money. Again, it was starting to lose money. And at that point in time everybody hated Fender. We thought we knew how bad it was. We took for granted that they could make Stratocaster Zain telecasters the same way they used to make them, but we were wrong. So many things had changed in the plant and quote. So he's not necessarily saying that the employees were at fault, but that the changes that have been made over the previous decades were such that it was now impossible to make the tars the way they had been made, especially under the policies that CBS had created in one thousand nine hundred eighty two. William Schultz scaled back on guitar production focusing primarily on creating.

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