Listen: Mexico, Max Kerouac, Max Cohen discussed on Freedom Fast Lane with Ryan Daniel Moran
"Seven figure business that they're just proud to run this podcast goes behind all of them and analyzes what they do differently to stand out among all of the competition. Among all of the noise to find what's working and what's coming down the pike in this inaugural episode. I'm joined by my counterpart, max Kerouac who is well, I one of the best brand IRS that I know he works, especially well with fiscal product sellers who are selling a lot of product. But don't have their story. Really dialed in am a marketer. I look at this from a perspective of sales and marketing and go. Growth and max looks at it in terms of story and brand. And when you combine these two together, and you bring in a case study, there's a lot of magic in each one of these. I hope you find this as valuable as the thousands of other entrepreneurs who have followed our work over the last several years, and I'm very proud of what we are bringing to you here inside the brand builder podcasts to kick things off. Please help me welcome. I counterpart Mexico egg. What's up everybody? Welcome to the brand older podcast. I'm Ryan, Daniel Moran. And I am max Cohen that was high energy at Mexico. So hey, I mean, this this is the show about physical products brands and max, your background is in helping those brands find their story. And I know you have a background in helping people raise money. Putting the other pitch decks you people who have sales coming to you to find out how they make an impact with their customers. So they can scale beyond just having a product. And I was wondering you give it a little bit of a background on the I want to ask you a lot about what physical products brands do wrong. But I wanna hear about got a lot of answers out here. What you have done and how you help Brown's. Yeah. So I really psyched to be really sick to be doing this podcast with you really psyched through in explore more about these brands. I like to say that I transform businesses into brands kind of my sweet spot is working with people who have cash flow who, you know, have have a business have products have customers all that kind of stuff. But haven't really cracked that nut of what is the story. What is the thing? That's going to elevate me a past all of these other people who are doing the same things that I'm doing right? And that's something. That's especially true in physical products. Is there so many metoo brands out there? So many people selling the same thing just slapping their label on it and thinking because they have a logo that they have a brand how a sell more spatulas exactly exactly to to steal your example. Right by lots of people out there selling specialists, and so yeah. So my background of Alon different types of companies were technology companies when that kind of boom was first happening, especially when those companies were raising money and twenty twelve twenty thirteen Facebook at just gone public and everyone was dumping money into that kind of stuff. I worked with a lot of businesses that were raising angel capital investment capital working with private equity. Or with a lot of businesses post acquisition, and you did what for them. So a couple of things one actually helped them with the fundraising process and putting the other telling a story to an investor audience on like wise, my brand interesting wise at a good financial. Yes. Yes. Place to park your money, but more than that, I help those companies build their actual brains. And so I think one of the hardest things in business, especially when you are coming entrepreneur, you're focused on you're you're right. That your business is your baby. And you're putting all your money all your effort all your time into building. This thing up a lot of times, you kind of lose sight of who you're serving right because you've developed this great product or you built this great business. You've done all of these different things.."