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Use Books (And The Internet) As A Door, Not A Mirror
"Well i just finished a number. Netflix series lockdown is certainly helped me. Take care of my to do list on netflix. If nothing else and this time it was the series. Pretend it's a city which is a short interview series. Between martin scorsese director. And fran liebowitz the american author and humorist and fran is a lover of books and in this series. She talks about her love of book several times but one of the lines that really grabbed me was way. She said that a book should really be a door into a new world. And that's the beauty of reading books particularly when you're young it's a chance for you to escape the world. You're in a chance for you to go into another fantasy world or at least to learn about another different world. And i guess the inference in a lot of what she was saying was that. That's what's missing today because we're not reading books like we should or as like we used to and i think it's an interesting comparison to the internet because these days in the internet. We're all stuck into this world of social media which oftentimes thanks to the algorithms of course is really a mirror. It's a reflection of what we are interested in what we like and what we do. It doesn't necessarily show us new things over time. And that's the serendipity that fran talks about in this series as well of walking into a bookstore and just discovering a book opening it up using that as the door into this new world. Learning something that you did not know so. I think the comparison really is apt in today's world. And i think we should be using books as we should the internet and social media and everything else that lives on the internet as a door not just as a mirror that reflects who we are and what we are and it's something you may recall. He's got a very good memory. I spoke about way back in episode fifty to this show where i spoke about the need for businesses in general to look out the window. Not look in the mirror with her that we should reflect. We should take a good look at ourselves in the mirror but that is only gonna show what we already know will show us the image of what we already have but if you look out the window and have a look at what's going on around you you can actually learn a lot more. And it's basically the same point as frame was saying in this series. It's on netflix. Check it out. Pretend it's the city pretty funny actually or
218 - New Level, New Devil
"If you've been listening to this podcast for awhile then united i loved talk about money mindset. It's one of the biggest things that has shifted my business from having inconsistent months to being fully booked and making five hundred a month every single month so if you want to work on your money mindset this year and stop any the money that you nor the you deserve to own in your business then you want to get your hands on my new guide. Ten mindset sheaves to supercharge. You'll business. I'm sharing with you. Every step that i have taken to elevate my income and subtle. Welcome the abundance and not just money like oportunities and all this incredible abundance come into my life in the last two years to your copy. Has the lincoln the shy nights you can also find the link via my bio on instagram dallaglio. Copy now and let's get into today's episode. The next step in life caused by chris thank wilkin is for all hots entrepreneurs who wants to up level then mindset motivation and fitness to make a positive and meaningful impact in the world today. So if you love what you do and wanna hear from inspiring toilet ladies and successful business and where we have real conversation real connections. Then this is for you. I want to assist you in finding the clarity anyway as you need up little your mindset and set your soul on fire to take math it aligns action in your business so you can take your life to the next level ready to get started. Let's go welcome to my first solo episode for twenty twenty one happy new year. You're doing really well and hype. You've been able to get over the hangover. That was twenty twenty. A lot of my clients in the last couple of weeks have definitely felt the after effects of what twenty twenty was. And i don't know about you. But i definitely found that took me a little bit longer to get into this new year into a little bit longer to feel motivated and excited and positive about a whole new. Ya especially after everything happened last. Yeah so if that's if that is also you please give yourself a little bit of grace and know that there's a rush does not Deadline you do not have to be into a whole hints base of a brand new year. If you're not ready for it so if you need more time to reflect reset to rest please take that time you are on your own reis. Akeso plays run your own reis and choose. What's best for you. I know that. I definitely need extra time and rests so what i'll be doing is actually taking a few extra weekends and getting away enjoying myself and finding time to rest so if that's you please join me and do the same so today. I really wanted to talk to you. All about new level new devil. So over the break i created a beautiful guide all about ten money mindset shifts that i've had to put into my business to elevate myself to my next level of success and so if you really want to supercharge your business definitely to the link in the shine arts and grab your copy you can also find the link fire my by on instagram as well and saw as i was working through that and now nasa to step into his whole new year and creating new priorities and you focuses on where i want to take my business this year. I've sat us to thinking about how i'm creating my growth plan and how sitting myself up for success. The she next year the year often. And what i wanted to create on a long-term basis. And as you start to do that you were going to come up against some barry. You're gonna come up against some mindset blocks and that's hardly so wanna share with you some of the things that you may experience as you start to push through a new precipice of success in new precipice of growth milestones. All that sort of thing. So what i mean. By new level new devil is that every new level of business requires a whole new version view and we sat comes a whole new version of blocks and belief systems. That are going to keep you stock and self sabotaging behaviors that are going to keep you playing small. You have created a beautiful comfort zone in the level that you're currently sitting in and that level of comfort ability is going to be challenged as you start to grow to a whole new level. So maybe you've got to the point where added to be quite busy and you quite booked and now you like how do i manage my mindset throughout this busy period. How do i manage. The systems may be look at different processes may need to hire a tame and so all of that is a whole new version rights. A whole new version of you that is required to show up differently to believe that you're capable of learning and growing and upskilling and all managing paper. It's a whole new level of skill set and so every new level requires a whole new version of you. And i'm going to continue to say because i need you to take it on board as part of who you are two nor that you outgrowing throughout experience and i love that saying grocery what you for if you allow yourself to now if you are holding on feast clenched to the old version of you and hauling on fists clench to the old level of business. That has been normal for you. That has comfortable for you. Then you could be creating more resistance than even not necessary so firstly. I want you to acknowledge yourself a how you have come so before you even go to look at that next level of guards. Please take time to stop an acknowledge yourself and celebrate. You a wins. The reason why i say this is not just to enjoy yourself and have been a fun and celebrate. It's actually to embed belief systems that you're able to achieve. You're able to learn and you're able to grow because that's exactly what you've done to get to where you are today so please take the time and actively choose to look at how you created the results you've created so far right.
President Biden Expected to Sign 'Buy American' Order
"President biden is expected to sign an executive order today. With a focus on bein. American made products. The new by american policies will make it tougher for federal agencies to purchase imports. All with the goal of strengthening domestic manufacturing in addition small and mid sized businesses will have better access to information for government contracts to a senior administration official a goal is to strengthen the supply chain after the pandemic revealed weakness in distribution of supplies and equipment.
Can I profit from injury recovery videos on TikTok?
"Hi chris this is derek. And i'm a fitness. Coach has been trying different ideas during the pandemic since my client work is much more limited my latest project to make short instructional videos on injury recovery oppose them on tiktok and instagram and try to bring views to my site. I also like to ask for donations through pay pal the way some influences do wanna muddle the message any tips. Thanks for your help. Hey what's up. Thank you so much really. Admire the vision here. It's also been interesting admirable just to see how many people who are in the fitness role. How they have adjusted in in the pandemic age. I saw all kinds of people trying different stuff last year. And some things work out and some things. Don't just like a lot of stuff in life but as it goes for this idea actually made some detailed notes for myself here because i thought it was interesting. I also think you know just to be transparent as always like. It's no small challenge to do this. Well so i wrote in the description for this episode you know can a fitness coach us tiktok to create instructional videos. Will of course like almost certainly can he make money from such a thing. Maybe that's the key point. I would say if if if you are going to make money with it like. Here's what needs to happen like for this to actually take off whether it is talk. Instagram or something else number one. You know amazing content which is easier said than done of course the quality bar is really high these days which creates a better user experience. It encourages all of us to work harder. But i think especially with tiktok videos because such a younger generations so many millions of users around the world people are growing up doing this natively. You have to have something. That's really really good. Second you need amazing morality or you need something that really spreads right because lots of good content doesn't spread. You need something that is popular right. You need something that is popular that comment worthy that people want to to tell their friends about and of course lots of folks on tiktok to you that really well but it's not something you can just snap your fingers in half so amazing content amazing morality or at least let's say really good variety and then number three and actual monetization plan that connects the free videos. The ones that spread violate with a relevant way to get paid. Any one of these. Three things is hard to do well. But you'll need to do all three okay. And that said it's not impossible like obviously some people are doing this and i find it inspiring myself but even more valuable than whatever they're paid whether it's through those paypal donations or something else is those huge numbers of followers. Some of these people are able to reach it really is just tremendous. It's a whole new world. i would say also a final comment. They're like try to do anything you can to get those followers to connect with you on multiple platforms right so to use the eggs baskets analogy. You wouldn't want all your eggs in the tiktok basket or the instagram basquiat or any other technology platform. And then just briefly on that last point about the actual monetization plan that connects the free videos. That spread byerly. All i mean there is like there has to be some logical extension whether it is like. Hey all this content is free. Click here to donate. That's probably the most basic and easy and obvious when there could be something else as well but you can't approach new technology and new communication networks with old strategies and always expect the same results and the people are successful are often the ones who are able to adapt. So i wish you well derek anybody else out there. Well he's trying this. Let me know how it goes. I would love to get some more lessons to share with the rest of our community.
Forget About B2B & B2C...It's All About H2H (Human to Human)
"Martin. Lindstrom's new book. The ministry of common has just been released at. I've only just got to the introduction and already of got this fantastic concept and quote to take away which is the idea of b. to b. and b. two c. pretty much being relevant because at the end of the day it's all about human to human h- h h. I'm really looking forward to getting into this book. I haven't yet as i said. I've just got to the introduction. And already i've got something to share with you so my guess is over the coming weeks. They'll probably be a few more little insights to share now. If you don't know who martin lindstrom is. He is a brand guru. Been around for a long time. Done some fantastic work. Got some fantastic books. A couple of which i've spoken to you about the four. And i was actually lucky enough a while back now to interview and i think i've got an eight part series on that interview now. I haven't done video the audio at this stage. But i do have the video so get them up eventually but i will put a link to episode four hundred and seventy three. That's how long ago was of the audio content. At least so that you can listen to that content and get started on the wrist of the series as well thinks eight sessions altogether. We did so go. And check out the ministry of common saints. I'll put a link to that in the comments below along with a link to that first interview. I did with martin and remember. It's all about h- h h human to human already. That is
Is there a payment processor for very small transactions?
"Hey chris this is kelly from chicago. I've been listening to the show for a couple of years. Now and still love the funds. I want to sell virtual items for gamers including some that costs less than a dollar. My concern is that most merchant accounts including pay pal and stripe charge a per transaction fee in addition to a percentage. I understand them taking a three to four percent cuts. But if you're selling an item for fifty cents and there's a twenty five cent transaction fee. That's half the cost of the item. Is there a payment processor can work with to solve this problem. Or perhaps some way to use crypto currency and have no charges at all says it strictly peer to peer. What do you think kelly. Thank you so much for the question. So i i was a little bit stumped. I'm going to give you some perspective as well as a direct answer so the good news is a papal does have a microtransactions option now. I don't know that. I was even aware of that before i did some research. Take a look again. They call it micro payments so just searched for pal micro payments and the way it works as you'll pay a higher percentage but a lower flat fee essentially so you won't be paying the twenty five cents on each transaction and i think you'll pay something like five to seven cents and then the percentage maybe five to seven percent as opposed to two to four percent. Okay so it's just a different business model. That can actually work pretty well. For microtransactions or micro payments now. That said telly. Also mentioned crypto currency. I do think blockchain of some kind and future on this is one of the problems that blockchain promises to solve because transaction costs are so high. Most banks don't wanna do microtransactions because they're not making any money off them and because there are so many middlemen at these systems but still this is getting a little bit complicated because you know these days at least it's still pretty hard to use cryptocurrency for most routine transactions so as for the virtual items themselves. We talked about this in another episode as well. Most of that stuff is centralized by companies like epic games the makers of fortnight's and other games and the aftermarket is minimal or nonexistent if they don't actually want people making virtual items for sale they want to control that process themselves. Now there's probably some opportunity that i don't know about so in case i just said something that's inaccurate or is inaccurate and the future. Here's the greater point. You know what i hope to teach through. This show isn't so much like here's the latest. And greatest thing. Here's how you can go and sell virtual items and here's how you can get your percentage fee to be lower. Michael here is to make episodes and tell stories that are evergreen and helpful for a long time So much greater skill you can acquire all this stuff here is where do opportunities come from. Like where do. I find the opportunities in the first place because they will change from time to time month-to-month season by season year by and such. But where did the opportunities come from. How can i learn to spot them. And how can i take action. Once i spot one. So i think if you listen to this show for a while like you'll see that narrative that i'm trying to build up sometimes more successful than others. I'm sure but i'm trying to communicate that the greater skill is learning to spot the opportunity taking action on the opportunity. Not just like here. Are the top three things you can do at this particular month. So just some general comments there. Make sure you're not missing the forest for the trees. It really is hard to make money to make a good profit when you're items for so low of a cost so you should always ask like. Is this the best opportunity for me. My thirty something else. I should consider as well all right. Just my two cents there. My two cents with no transaction fee.
26,000 Handmade Hair Scrunchies
"Names christian for horbert and firm cedar rapids iowa. My side hustle is friend band and it comes from my middle maine Which is bryn and speech episode. Seven thirty seven and when i first started i wanted something that would kinda along with what i was doing so i started with just crunchies but i didn't want to just be like christian scrunchy so I kind of brainstormed on what i wanted to do. And brin and bands kind of just fit together and kind of work from there. So it's dance and i create different handmade harris s raise or ladies across the nation about two and a half years ago. I was at my old job. And i was in charge of some college girls through the summer camp that our college hosted so Scrunches are making a comeback. And they knew. I was crafty and so they asked if i could make them a scratchy And it kind of just snowballed from there. And i was like sure i'll try it. I knew that In the ninety s my mom had actually made scratches She works at a hospital. She just made them and all the nurses loved them and so i asked her for help Because you can find it on youtube and everything. But i wasn't really satisfied with a Tutorials that i was finding the of work Cheaper quality so. I knew my mom made really good ones. That didn't snap burn. Vance is my main hustle now I guess it would add that. I'm a mom as well so the last time we talked i was still working at the community college as a program developer and shortly after our interview is when i realized the potential for bands to be able to grow and for me to be able to focus full time on it and i also found out was pregnant so i knew i had nine months to work from home and grow brin bands and then i was gonna figure it out when my son came. It's so crazy to see. Burn band started using crunchies. So now we've added all these product lines as well also have headbands in different styles. There's like a turban nodded in a tied on one We have scratches for little's all these new products so it's just really exciting to see the growth that we've had in different product lines and everything is still with that band name so a headband had is still has it. So that's still my focus. I feel like a lot of times we borrow is like. Can you do t shirts. And i'm like that's just not what brin bands stands for and i feel like just changed the focus of our here sassari can align. We've edit all the new product lines so it's a lot of cannock customer so i'm really proud of that and some other things on se. I just reached my twenty six thousand transaction mark. So i sold. I've had twenty six thousand transactions on esi so that's a lot of products that i've made. I guess one little pass of though i love it seems like at least once a month they will get a message in. Dm's or on esi saying that they heard me some titles and that just makes my day so exciting half pool Still listening to my episode so many years later so that's always really exciting. One girl was actually from the same hometown. As as so. That was kinda fun to
Accelerate Revenue Growth with VIP Guest Darrell Amy
"So let's talk about. Because i said this out about you. Being that super expert at help businesses grow. So i wanted to warn dokie different angles. I wanted to ask what gets you excited. Have businesses grow. Yeah and get excited. When you walk into a business you can usually tell what kind of business you're walking into either your walking into business where there's growth which means people are excited. They're energetic you can just feel it inside a business whereas if you go inside businesses not growing you can feel that vibe as well and i get excited about going into businesses. That are growing. Because i know that what's going on. There is two things first of all they're creating meaningful jobs and right now you know especially right. Now we need to create more meaningful work in company grows able to create meaningful jobs. And the thing. I'm most passionate about is nonprofits. I serve on the board of of two different nonprofits and i've noticed people that moved the needle. The most our businesses business leaders that are generous. And so i know when. I'm going into a growing business that the fruit of that business is not just meaningful jobs. It's also the giving that happens back into the community and in all of that adds up to make the world a better place so when it comes to growing revenue i get really excited about helping companies grow because the impact. Those organizations are able to have on the world and write ray girl what you shared. Is your excitement conferencing the impact. And i think that was great wisdom immediately at the beginning itself. Show it's not the revenue generated for the brands. You work with would how the trickles to other nonprofits and other areas in brexit community and the dubs. I really think to do it is it is and you know if you look at at where we are right now. Who's going to move. You know in so many ways. We're facing unprecedented challenges in our world and our countries who is going to solve their problems. What's going to solve those problems. It's businesses driving forward in helping nonprofits come along Behind them and all of that we're going to create a better world back. Gets me excited. Nunca a bitter and now before we go to the beker. The i want to come to nonprofits few cents. I wanted to go to the revenue growth. The core promise of your book. I just want to understand. What the real uniqueness what you've done to help. Businesses accelerate the revenue growth in this key areas that you held businesses focused to achieve this. So what things that you can share. The secrets for garros accelerated revenue growth. Well yeah thank you for asking either way and and i you know there are. There are several secrets. I wanna start with two today. That are are really really critical. When it comes to growing your company the first has to do with goal setting and when it comes to setting revenue growth goals were in a challenging time right now because a lot of conservative companies i found set goals based on what they've done historically may say well we've experienced this percentage of growth over the last three years so our goal next year is going to be that same number again ten percent whatever that number is however. That's real challenge. Right now is for businesses. Some businesses obviously have seen a sharp decline. So don't have a trend to work on their. That's very useful. Other businesses are exploding. They've had you know whole new areas of opportunity open in front of them in and so in either case. How do you set growth goals. What i found is the most powerful way to set realistic growth goals. I call them aggressive but realistic goals is to look to drivers of revenue growth. And if you oil it all down. I believe there are really only two ways to grow a company fundamentally you either get more net new clients or and or you grow your revenue per client and when both of those things happen at the same time arjun exciting things begin to unfold If you can accelerate your you can accelerate your growth if you can show reasonable growth in number of clients and simultaneously show reasonable growth in your revenue per client. When you add those two things up You see some really exciting results. I call it the law of exponential revenue growth for example a company that grows their number of clients by twelve percent. Simultaneously grows their revenue per client by twelve percent. They're actually able to double their revenue in just about thirty six months. Which now. I've got some things. I can really set some goals around. Not just setting the overall revenue goal setting the goal in terms of number of clients revenue per client. That's the first thing i would say is think about your revenue. Not just in terms that bottom line numb our top line number but in terms of what are the two factors that drive it. And how can we get more clients in selma current clients. And this is you make it so simple to me. Back to my beginning of my career in the b. to seaworld i remember What listen i losses. Amazing human being. She started as an admin and then she grasped the business and she learned. Explain to me the way you are explaining restaurants fix restaurants to convey simple vase. He said your sales depends on. How many guys you open the cash register how much you put in every time. Not that smart arjun. You could make thousand dollars. Yes one time putting thousand in a thousand times putting one in or something in between and based on that your strategy can be there. So i really love the simplicity as you start going through so as you have come here i just have to ask this question as a friend to understand how daryl get here like was. He warned that smart or not. Get in this journey. Get here well. the. I don't know that was a a that that smarter that i was certainly born this smart but but i did I think like a lot of us Most of what i've learned was has been in the university of hard knocks along the way. And i spent I've had a unique perspectives in that. I've spent half my career in sales in half of my career in marketing For the first twelve years of my career. I was in b. two b. technology sales sales management And then ended up ultimately starting a sales training company in the space. When i started that sales training company the fun part of my story was my very first came to me and said hey darryl everything you taught. Her team is fantastic. However our website doesn't say anything about it do you build websites and of course being my first client. The answer was yes sir. We build websites at actually built several for nonprofits. But it put me now and this was seventeen years ago when this happened over the seventeen years of had the unique perspective of having one foot in the sales world doing sales training consulting with companies about sales even helping some fortune five hundred companies build sales. Training programs have been very involved in that mad at the same time. I've also been on. This journey in the digital marketing space. So that first website turned into managing digital marketing for companies across north america and australia search engine optimization social media management inbound marketing now account based marketing. And so all of it. You know what i noticed was number one. There wasn't a lot of alignment in companies between sales and marketing. In fact i think that's an understatement. He knows it's kind of like your car. When you're driving your car in its non-aligned one wheels pulling the left. The other wheels pulling to the right and the poor driver is just trying to get to work. down the freeway Not only is. They're not allowed of alignment really. There wasn't even a common language between the two sales You know has their focus Marketing has their focus and there are a lot of finger pointing back and forth and where the lights came on for me. Arjun was when i had realization. That was actually getting ready to speak at a conference And had a realization. As i looked out over that that room of marketing professionals sales leaders in business owners realize this isn't about sales. It isn't about marketing. Those are just means to an end. What's the end. The end is revenue growth. And so when we started. When i started looking at things that way everything on this journey that i'd been on in in the sales world in the marketing world started to come into focus and out of that is where the revenue growth engine model emerged.
How to Identify Your Best Customers & Get More of Them
"Many entrepreneurs when they looked to gain more customers. They don't ask an important question. What kind of customers. Who are you looking for. A lot of us. Spend a lot of time a lot of money and energy acquiring any kind of customer the wrong customer and said well you want to do. Is you want to find your true fans as mentioned in kevin kelly's Blockposts thousand fans. If you're not familiar with the blog post the theory is that if you have a thousand true fans a thousand customers that absolutely love what you do in rave about it. That's all you need for a successful business because you can sell a thousand people something that can make you a living in the whole point. Is that those thousand people of course are going to tell other people when you love something when you absolutely enjoy an experience at a restaurant at a resort experience with a new product or software. You get help. Tell other people about it. Whether it's in person or on social in your mastermind. Whatever the point is is that if you have a thousand people raving about you. You're just going to go gangbusters so you need to find people that are perfect fit. That will do that for you now. Of course it's not easy to get thousand right off the bat you're going to start with one two three four ten twenty one hundred two hundred you get the point. So how do we get to those thousand people. How do we attract the right people what we got to know who they are. We had a densify them. Just like if you wanted to attract talent to your team you'd have a job description right. You put a job post describing. This is who. I'm looking for. So what i want you to do. Is you're going to start creating a description of your best customer that avatar that person now. You don't have to make this up. You don't come out of thin air and say this person is made up and this is what they do and this is the type of business. Just look at your current customer base. Even if you're new you have those special customers. The ones that really are interested in what you do. The ones that congratulate you when you have a new product or new feature via email. They reply to your newsletters there on your weapon ours. They comment on your social posts. I want you to really do some research and identify these people in your customer list. Literally create a spreadsheet and. Write down their name and email address. Even if this is just like a dozen people or half a dozen people that's okay that's start now the dentist who they are. You gotta learn a lot about them. You wanna have a full understanding of who. These people are individually for example. I did this exercise. And i continue to do this. Exercise every single year. And i do customer interviews so reach out to my best customers and i try to learn as much as possible about them. For example one of our customers are the. Mary meeker sisters. Emma and carla pompous there wondering ninja users in the us webinars to grow their business to bring in new customers into their online yoga and pilates school and in the process of that conversation in understanding who they are. We ask questions like what you start this business. How long have you been doing this. How big is your team. How did you discover women are ninja. How'd you hear about it. Why did you choose us another competition. What do you like most about what problems is assault for you. What's next in your journey. What are you excited about in the future of your business. I'm basically like interviewing them. Like interviewing them on sixty minutes or something or on a podcast. I'm trying to get inside their brain. I wanna understand where they're coming from why they made the decisions they meet. What are the circumstances in their business. That causes them to use my product. Also of trying to dig a little deeper find out what is success to them. What are they looking to achieve. I want to know this. Because i want to be able to help them be successful in some way whether it's a now with my product in the future the point here is that i wanna be a part of that success on bought in. So what's the point of this exercise. The reason why you want to get to know your best customers. So well. Because i'm better. You know them the easier. It is to find people like them. If you ever had an employee that Left your company and there are green employees in the job above and beyond your expectations but decided to move on or they're changing careers. It's easy to write a job description for that position because you're basically describing that amazing team member. I'm looking for this person and it's easy for you to do that because you know who that person is. You know what they've done you know their story and you're going to do the same before your customers. Now one of the things that we do in these interviews in these conversations in these video calls is that we actually transcribe them. We actually want to see the words that they use when they talk about themselves and they talk about their business when they talk about their problems with talk about their challenges when they talk about why they chose our product. Why because again. I want to attract people just like them so wanna use the same language. I want to use the same language on my website on my social posts in my email marketing and want my potential superstar customer to read my copy and say they're speaking my language this resonates with me because this is exactly how i feel. How do they know while because they did the research because they did the work and there's nothing like that feeling when you feel like these people get me. It's hard for you to compete with a company that does that so your competition is going to have a hard time competing with you because your target market your customers. Your best customers are flocking to you. Because you're speaking their language now in this process where you're going to find is not. Everybody is your best customer. You're gonna find a thread. you're gonna find. hey home. i best customers have this in common. It could be. They could have established businesses. They could be making at least x amount of money. They have a small team. They've tried other products before mine. This is a really good exercise to make a list of all the things your best customers that you've interviewed have in common and guess what there is your customer avatar. And what you're gonna find is there's a lot of people outside of that and that's okay. Hey because it's better for you to attract the best customers. They're going to save time and money and headaches and problems. What you want are the people that really believe in what you're doing and want what you have is nothing worse than trying to convince somebody. Hey we're number one. We're great trust us. And they were allegedly by then. They're disappointed and it has nothing to do with what you did for them. It just means grizz are not a good fit successful products accessible services accessible businesses. Don't force it. They say this is who we are. This is who we serve if you're gonna love what we have in store for you but none of this is possible if you don't know who those people are if you don't know who are your best customers and what's great about business zandt Success leaves clues right customers that love. You really enjoy what you do that comment on your post. That really liked all the things on social that. Open all your emails. You have their contact. You can reject them. You can ask them some questions some of us when they do this for the first time you feel awkward like man who am i to ask for their time for a quick chat. If you feel awkward dory about it there are a fan. They're gonna love helping you and if you want to be super generous sake. Coffees on you and send them a starbucks gift card. You'll be the best ten dollars you ever spent kaisa. I'm more on today's topic before that. Let me get loved today. Sponsor webinars how well they work to generate new business for coaches consultants and other creators. We know that online marketing is ten times more powerful when you add webinars cheer campaigns but what's right platform to use what's the easiest which platforms can integrate webinars seamlessly into the rest of your marketing infrastructure. And do it all at the right price. Take a look at our very own webinar. Ninja the user. Friendliest eleven our platform ever create. Live automated series hybrid. Webinars make them free or charge for valuable lessons. Send automated emails to promote your webinar. And follow up for more conversions showcase your unique value and do it all without the hassle and stress of navigating pain in the bud software. Try within our ninja absolutely free at webinar ninja dot com and see just how easy and powerful webinars can be. That's webinar ninja dot com for a fourteen day risk-free trial to robert today's lesson. It's really important for you to find your best customers and attract more of them not only because it makes good business and it's going to keep your turn down. You're going to have more customers. You're going to have more money. Come in more revenue more repeat sales all that kind of stuff. But if you don't do that the opposite will happen where you're going to get more customers that you don't really enjoy serve inc than the ones you do and that's a bad place to be in your business where you don't let your customers or you don't resonate with them and you're annoyed by them when you have to answer an email. You're kind of roll your eyes. Oh man this person. That's a horrible place to be. And you have to be proactive about who you want to associate with. We want to work with. We want to speak to every day including your customers. That's the beauty of being an entrepreneur. Is that you get to choose who you serve. Not the other way around.
How to Stand Out in a Fitness Revolution with Khalil Zahar
"Today we'll be talking about how to stand out in a fitness revolution because we are parts of a fitness revolution. I can tell you that right now. I mean i've got peleton in my gym right here on thinking about getting a mirror i mean. There's there's a lot of things that are going on. In this world it is a revolution so khalil. That leads me to my first question of why boxing like did you see a trend in the boxing space or is this more born from a passion for the sport. Yeah it's a great question. You know our story really tells that answer well so a lot of people know us for fight camp today but we actually originally started with a product called hicks so h. y. k. S which was like a terrible name But basically are. I started boxing in my life. Pretty late when it was about Twenty one years old and you know my background is actually more in soccer. But i really wanted yet. I fell in love with the sport. And i wanted to compete in studying competitive sport. The twenty one years old. It's it's you know you're kind of behind so at that point. I really wanted to shortcut my way to the east of lucien possible. That was very really adamant about you. Know having the best training regimen possible really tried to optimize single aspect of it and that led us know me to do you want to measure myself on a regular basis and there was not a lot of measuring out there for boxing specific stuff so we created this first version of the product. That's our punch trackers you with them on your race. The calculate the types of country throw measures the speed of every punch and you could recreate performance profile it and that went on to be a very successful product elite community you know. We had multiple olympic teams using it a lot of pro boxers in pro ufc fighters using it And then because boxing anime kickboxing Is a very special sports. Where ninety five percent of. It's not like ninety nine percent of the people that engage in it actually don't entering the ring and get hit but just do it for the fitness aspect of it so we can you know our initial products stuttered to spill two very different. You know typical customer and that kind of drought. It drew us into the fitness world. Fire nation. i really want you to just think that. Hey there's multiple ways to kind of make your start. make your splash. Is it because of a trend or is it because of a passion can it. Maybe be a combination of both. I mean that can kind of be where a zona fire lies. And they can really be a spark. And then of course lease to we can flag ration- and khalil for you. Since you started fight camp how have you seen the connected. Fitness industry evolve. How would just are connected to other people live or you know whether we've got stuff strapped on this. This is kind of connecting all of our stats. What we're doing here. I mean are people working from home. Instead of gyms is actually become the norm. Absolute thing it. It will be for portion of the majority of the portion of the fitness community. I think we're still you know like obviously with covid things have been accelerated loved. But you know we really believe that in the long run working out in a workout room makes a lot more sense to have in your home the same way. You actually have living room in the same way. You have a home theater in a big screen. Tv and a kitchen. We think it's going to be an extension part of our living spaces just because it's not something you you you're doing only once a month you know like a good fitness routine will engage in it at least at least three times a week so you know having to add friction every time that you have to do this with the commute and having to hit the class right on time where it starts. We just don't think it's aligned with the frequency in which you have to engage with it so that's one aspect. The second aspect is like home fitness. Home fitness is very popular today but it started a long time ago You know. And i'm sure some people remember jazzercise tai-bo that was really like the the beginning of the category but you know it led to a lot of like scan products especially specifically like in the late nineties. A lot of infomercial at the end of the night like black and white. And you don't train trying to target people that really wanted to buy a dream but now this silly inc a fitness and a healthy lifestyle and i can feel that this new generation of companies are lot more thin. -tic they're genuine. They're offering a better way and they're not targeting someone who's you know trying to press on the fact that you know you may not feel good about yourself. Look at all these people in shape. But they're they're targeting a healthy lifestyle. And i think they're building the products accordingly as well. I mean khalil. It's critical these days to stand up above the noise to be unique from your competition. I mean that just every industry a hundred percent across the board and let's be honest. Cop is fierce in the fitness space. So what specifically have you done to make fight camp standout. We're yet to see a serious competitor in boxing and kickboxing right. Like we. You know we. There's some concepts out there but you know when we started it was not about. You know trying to beat the competition. It was more. You know like there's a very unique opportunity here and being the first to bring a connected experience to boxing and kickboxing from home. And you know. We thought the power of teaching people how to do boxing. Well was also like you know a statement for you. Know the growth of boxing with a lot of franchise that were growing as well. You know like pre covid. Boxing gyms and kickboxing gyms. The nation were growing very very fast. It was becoming a very big fast-growing exercise that was gaining in popularity. But you know. Boxing is not easily. You know it's not easily accessible in terms of flake. There's a lot of technique you can just get a bag and hit it but it is not proper boxing. You actually have to develop the foundation you have to. You know work on your reflexes and then you have to know why you through a certain bunch and why you don't throw that certain bunch and how to move so we wanted to provide in the centric experience and at the same time naked interactive and. There was nobody else that was doing that at a time. Fire
Using LinkedIn to build your business and brand with Scott Aaron
"I'd love to do. We're going to deeper into linked jan and how you've been leveraging in using it because what we're saying to people is look leave untapped opportunity on link jin to really take the time now to build those connections because the seeds that you start to so now i going to come as you develop a nurture that just like farming going to seed and sprout and what you do now is going to impact many months down the track which is cost. Scott is what happened she you but before we move on sometimes we do need to plow that field a little bit talk about some of the ways that you overcame some of those obstacles new sites. Actually you'll superpower because sometimes when we are sitting in that situation off want now. Everything feels and seems hopeless. We're not able to take on any new learnings. That really could be the solution to moving forward because what happened to you. of course. it's taken that trajectory in a whole other area. Which now you'll specializing in. So what are a few words of advice some insights maybe around becoming obstacles that that becomes a superpower being resilient and that that can sort of late to successes and then i think jive deeper into to the link. Jim but what are some Insights you wanna share here. Well it actually. It all came about two different things so just four and a half years ago. I filed for personal bankruptcy. And i am i i. I don't believe you can go any lower. The net point now to preface. That i had a successful coaching practice. I had a successful online wellness practice but the gym was failing. It was losing about three thousand dollars a month. I was the personal guarantor of the lease and for business owners. That don't know what that means. When you're the personal guarantor of the lease your financially responsible for every dollar. It's owed on that least whether it succeeds or fails and that was about four hundred and fifty thousand dollars of liability debt. That was in my name. And i met with my business attorney and he said listen. You got two choices. You can continue having your two successful businesses fund. You're failing one or you can file for personal. Bankruptcy have cleaned sate slate and start your life now and when he painted that picture for me. There was no hesitation. A lot of people. That may be here that they're like all my guide. I might be faced with filing for bankruptcy. I didn't hear your life is going to be over. I heard your life is about to begin. Because this emory this was my opportunity over an eighteen year period that i was finally able to start doing things on my own my own way painting the picture that i wanted to paint carving the path that i wanted to carve people think that life is a straight line. Life is not a straight line there. Are you know again. We're in a very unprecedented time rate now in globally a lot of people have. There's been a lot loss. There's been lives lost. There's been Relationships lost there's been memories and precious time with loved ones that are lost but again we've all been through our own form of personal pandemics whether it's divorce whether it's bankruptcy whether it's cutting ties with family member whatever it is but the one thing that always kept me going was knowing that i couldn't control anything that has happened. Can't control it. It's early in the past. And i can't worry too much about the future because it hasn't happened yet and remember reading. A book called the power of now by eckhart totally and he talks about just and and this is m read. This is my the foundation. That i always come back to whenever there's a wall kicking moment whenever there's a hiccup with something that's going on. He says in this book. There's three types of people there's people that live in anxiety there's people that live in fear and there's people that live in peace. The people that live in anxiety are the ones that are constantly replaying the tapes of their past that are keeping them where they don't want to be the people that in fear are the ones that are so fearful of. What has it happened yet. They are paralyzed with what's going on right now. And then there's the people that live in peace and the people that live in peace are the ones that are living in the time period. That is the only time in our life that we can actually control which is the now the present moment which we are in rate at this time so when i started to think about that i knew no matter what was going to be thrown at me. There is a solution for every problem. And you hear it. All the time live in the solution. Don't live in the problem if it's already happened. Okay i'm going to work through this. There's a there's a way to figure this whole thing out and i had to remain grounded. And that is what's really enabled me to continue to thrive whether there's a pandemic or not it's allowed me to overcome those obstacles. I'm not saying that there is no emotional scars. We all have. We always carry around emotional scars. But it's how we process and handle them and grow from them and it's also allowed me to become resilient it's allowed me to understand and take conceptually know that no matter what the universe is throwing at me it's going to propel me to something greater and i look forward to those challenges because we are challenged when something is thrown our way and we are growing. We become better definitely and you being in the background. The jim knight building muscle. When you're lifting you tearing muscle a posh to make wine. You'll crushing those grades. And so to build resilience. You have resilience muscle. Guess what in asia guy challenges and obstacles to be able to learn and grow and because of that you'll now able to share how you you'll leveraging linking because that was something that the kind of apparent to you. Hey i can connect with all of these people. So what i've got. I've got gone in john beforehand. Is i have actually let me. Just see if i can bring this on. Looked you up on lincoln and they guy we've got. Your leak did profile so i'll go. That might be nice to have been. But you know you talk about the best use of linked into build your business and brand. What would you say have been some of the key insights. You've learned through leveraging region. Some of the how. To's that really have made a significant difference in how you have leverage in the outcomes that you and your clients are now getting through using this platform. So i called the layer cake of lincoln and the four best practices or best things that you can understand the way that i call it. A layer cake is because there's a big layer medium layer small layer and then a tiny layer and the big layer is your profile. This is this is where people get to know who you are and what you do and actually if you scroll down a little bit and maria on my profile you'll see under the highlighted the featured information rate. They're on the right hand side. There's an optimize linked in. It's it's a free download That i have where it helps. People start to optimize a pdf. That goes over the specific sections. And i always talk about making sure that you have a clear and present headshot you have a background photo that is branded to you. the about me section which is very very important and the two best tips that i can give you for the about me. Section number one Actually three making sure. It's in first person you don't want it in third person. Make sure it's in first person number to make sure it's two to three hundred words in length that is leading the reader of your profile. No here's what i do. Here's how i do it. And here's what i do for clients and finally a call to action. So is there a website you can direct them to. Is there an email. They can contact you out so if you go to the bottom of that you will see that. I put a call to action. Connect with me here. Reach out to me here. Give people somewhere to go. The experience action is also very important because the experience section. It really allows you to pudding key words and what people don't understand is there's something called seo embedded all over our profile which means search engine optimization so are linked in profile so emory if you open up another window and you just go on google and i i always do this with people and you open up another window and you just type in my name and you type in scott aaron One of the first things. That's going to come up with a google result on the first page is my latent profile. And are you talking. Yes and why. That's so powerful. So that means that you're profiles because microsoft obviously works in conjunction with yahoo with being with google so now when people are searching on google the redirected back to your page. So you can see rate there. My linked in profile is the third result on there.
Q&A: How about an app to help people care for plants?
"I've always had a green thumb. And i'd like to code. That's why my idea is to build an app to help people take care of their house plans. It will include lots of faq's in troubleshooting as well as notifications to remind people want to water. The only thing. I can't do is keep people from over watering but i'll try. What do you think of this idea. Bryan. what's up ban. Thank you so much for listening. Congratulations on your multiple skills. Multi-skilled ability green thumb and like to code. I think i want this app. I love plants myself. But they don't love me back. And i realize it's not their fault. I think i am the problem. It isn't abusive relationship. Which i acknowledge and i would like to change my behavior but i. I guess i can admit this to you brian to our listeners. Because i'm not the only one like there's definitely a market to help people take care of plants better. I recently met a woman known as the plant doctor. Who makes house calls to both care for your plants as well as show you what to do and what to avoid so. She's coming to take care of the plants and then washes there. She's also teaching you to fish but not really fish. she's teaching. you know what i mean. Now it sounds like. Brian wants to provide virtual plant dr services. That's why bring that up. Basically what he wants to do is virtual dr services in the form of an app which is probably a lot more efficient than going to somebody's house and probably the most common model for something like this. These days is advertising where the app is free and has lots of little sections of advice. You can think of it like a blog. That isn't chronological like when you think about creating the content for it. It is a lot like creating content for eight blog. Ray wikipedia style site and all. This information is then going into the app so not chronological just topical. But they're also like you know the advertisements a lot of what we think of as perhaps annoying banners pop up from time to time and often you know how annoying they are is based on the frequency and the duration of those ads and such so it is possible to strike a balance and provide good user experience while still monitoring the app now. If you don't want to knowing banners or any banners at all then this might be a good low cost app. When i say low cost though i think this is something that has changed in recent years as well like there used to be a lot of ninety nine cent apps and one dollar apps and for the most part those apps these days anything. That's ninety nine cents or a dollar is going to be supported by more advertisements in the app or opportunities to purchase something else. So i think it's i don't think you should sell it for a couple of dollars. I think that should be introductory offer or a special promotion perhaps but if it really has good info and can be a reliable guide to help keep those beloved plants alive make it a quality product in charge at least ten dollars which is still not a lot of money to keep your plants alive if you create a resource that is really helpful and is achieving those results and who knows this could really be something so good luck with that. I think it sounds interesting. Let us know what happens in. Oh one more question for our listeners. Before you go. How much room should you give to grow. How much room should you give. Fun guy to grow was just doing some research on this. You should give it as mushroom as possible all right. You're welcome go free to use that today.
iPhone App Tracks Weight-Loss Progress
"This week talk about popular app to help people with their weight loss goals because again new year's resolutions this app promises to go beyond the scale. I'll let you hear more about it from louis. Lewis's the british developer who made and maintains the app. It's called progress app. Come back at the end of the episode to wrap it up whether you're looking to add stable cash flow from dividends or prefer long-term growth through appreciation fund rise makes investing in private real estate as easy as investing in stocks bonds or mutual funds. We've got an easy to use website. You can track your portfolio's performance and watches. Properties across the country are acquired an improved. I am personally a rise investor. I've been using their services for more than a year now. And i'm not required to do that at all as part of our partnership sponsorship here. I just really enjoyed it. I thought it's a really interesting model. Especially if you're looking to create that diversified portfolio and invest in real estate without being landlord. I encourage you to check it out. See for yourself. How one hundred and thirty thousand. Investors built a better portfolio with real estate. It takes just a few minutes to get started. Go to fundraise dot com slash side-hustle today that's f. u. n. d. r. i. Dot com slash also on rise dot com slash site us. All my name is louis. And i'm from the uk my side. Hustle is called the progress at is fictional episode seven. Three eight must side. Hustle is a weightless tracking app. We're kind of goes beyond the scale and it helps you track your progress by checking your measurements and things like that so really helped you stay motivated and stay on track. When you trying to lose weight often the scale can be very misleading especially for women and it can go up and down and not really give you that europe pitcher Found is if you take your measurements like with a tape measure and your tires. You can see. You can get the whole picture and you can see your progress. Trinity helps to stay motivated and stay on track. I was i gonna get married ads. I wanted to lose a white before getting married for their wedding parties. And i read about this kind of method of trucking yourself you measurements and everything and at the same time. I wanted to learn how to my iphone apps and saw. I thought i'm just gonna make that for myself just as kind of landing project and donate. I thought. well i'll just put out and see whether anyone likes it or whether anyone can use this and state and have been working on a since by ceiling. it's mainly been just kind of slow and steady. Growth is kind of just kind of how successful businesses can go consolidated revenues crown no consistent line but it's grown every year some years more than others. I've taken on by to help me with custom and support and things like that. And i've been trying to grow progress incrementally dicey with with just as much can. Witches may in terms of the challenges. At the moment. i've been very fortunate with covid. The covid hasn't really had any negative impacts on on my what saw i'm super grateful for that You're very lucky in some sort of more general challenges. I think i've been very happy working on my auburn and not having to manage people and things like that. But i'm not the point. Now where i really feel like i should do that. And start to grow into more quote unquote real business. But that's the big challenge is kind of a big step to take on a new person. Be responsible for that are paying. Them and funding programs is hard and things like that. So it's just a big step not facing his head on. I should be. I guess unstrung advice. I'll give to someone would be to learn to carry if coweta or you've never done. Coveting is a lot easier than the most people think and program has like to pretend that it's very hard and it's easier than people think and especially these days are so many resources commend as a project called collard which you can google and is kind of geared towards kids. But i've done the things in there that really fun. And they have like minecraft star wars and these kind of theme gangs teach you program and even if you never used the programming for side. Hustle is just such a useful scale on. You could start maybe doing freelancing as a side hustle or you could use it to improve processes in your current job. Give yourself more time. It's a very tall skills.
The World Is As You Find It
"Every now and then i come across a quote in maybe a movie that i'm watching or a book that i'm reading or possibly a podcast that i'm listening to the kind of stops me in my tracks and when that happens. I always paused from moment. Think about it a little bit and always make note of it and usually come back two months or weeks later. And that's exactly what happened with this quote that i got from the movie vice. Which is the story of vice president. Dick cheney and in this movie christian. Bale plays the character of dick cheney and he comes out with that quote the world is as you find it and i remember distinctly when i was watching it i it on because i really wanted to think about it because it struck me as a really powerful thing to say and as i explored i realized that to me i think it's an empowering comment on a couple of levels firstly i think it's empowering to understand that that's the way the world is. There's nothing i can necessarily do to change it. It's not my fault that it's like that but that's what it is. So now i'm free to move on within the framework that that's created and i think it's empowering on another level because it makes you hold yourself accountable in a way because you can bitch and moan all you like about the way the world is in the state of the nation but the reality is that's the way it is so what you need to do is work within that framework and just find a way to move forward so i think it's empowering on both those levels and that's why i think that statement really struck a chord with me so except that the world is as you find it. You don't have to change it you can if you want. You can try but regardless. There's no point complaining about it. you can do. All you like to work around it you can do. All you can to work within it but the realities the world is as you find it. And i think maybe for some people. They probably need to hear that right now. Because it's a pretty shitty world out there for a lot of people right now but the world is as we find it so. Let's do what we can
How To Get on Podcasts as a Guest
"One of the most free questions. I get asked about podcasting is how do i get on other podcasts as guest and its frequent for good reason because people know that podcasts are powerful way to market themselves to get out there to be known. Nobody wants to be ignored. But how do you get on a podcast. You just use cold outreach. Do spam people in their inboxes. Asking to be on their podcast. What is the most effective way to regularly show up on other podcasts. Well i'm going to tell you share with you my system so you can lineup guest appearances for the rest of the year. First of all. I want to address something. That's very very important. One of the things. We all have to come to terms with no matter where you are in your entrepreneurial. Journey is understanding. Why you should be on a podcast. Not talking about the benefits here. i'm talking about. Why would a podcast host. Won't you on their show. You have to honestly answer that question for example. Take a look at some of the bigger podcasts. Out there W f by marc maron. Joe rogan the jordan. Harbinger your show. Why is elon. Musk being interviewed by. Joe rogan. Why did richard bring it on the dribble. your show. Why did president. Braga obama get on w. f. with marc maron. How did that happen. That cold email. joe rogan. No probably the other way around right so the first thing we have establish is the more value can add to an audience. The more likely it's going to be that you're going to show up on that podcast. Let me say that again. The more value you can add to an audience the more likely you will be a guest on that podcast so elon. Musk shows up on. Joe rogan because joe rogan knows. His audience wants to hear from him. He sought after the something here. There's something that he can offer. That makes it worth him trying to get him on the show. One of my favorite podcast interviews is with jamie fox on the tim. Ferriss show and tim for a shares that it took him years to get to the point where he knew jamie foxx enough to convince him to get on his podcast. He had to put a lot of work in a lot of time. A lot of sacrifice a lot of investment and. I'll talk a little bit about how he actually got jamie fox at the end and how relates to today's lesson. Why did tim ferriss go through. All that effort will because he knew the jamie foxx would be a brilliant episode who share incredible stories. He has a lot of value to add. So i want you to start thinking in that way. Yes we all are not jamie fox or president barack obama but we can add value to an audience and we could start somewhere we will have to start with the can show right. We can start with smaller podcast with audiences that are more niche that can really benefit from what we can offer but a lot of us get disappointed that. Hey i'm reaching out these podcasts. And they're not getting back to me. I can really offer a lot of value. Omar will one of the reasons why they're not getting back to us because they just never heard of you or they don't really have any kind of rough of what you can deliver so we're going to solve this problem immediately. One of the best ways to get on a podcast. If your brand new is to be noteworthy that means you have to show people that you can deliver for example if somebody wanted to get on a podcast and they just reached out by email and said hey podcast. I'm an expert at seo. I think i'd be really valuable to your audience versus somebody who says hey. I'd love for you to have me on your show an seo expert. I should talk about how. Google has become the dominant search engine and y. Here's a link to that ted talk hoover's opening the email whoever's reading the email whether it's the host or the executive system that works for the host. They have a lot more mature work with now. They have a reason to say. Yes they have a ted talk to watch and say. Wow this person's credible they really delivered Enough people in that room were willing to listen to this person. He commanded an audience. Might be worth having on the podcast so you have to really give them something to say. Yes. this is why your own content is really really important until you have a few great interviews under your belt where you can share those in your pitches then you need to shoot something else whether it's a youtube video whether it's a bestselling book up performance onstage. Give something to. The decision is easy. It's an easy s now. Our which is one of the ways you can do. This is one of the strategies. I used in the beginning where i literally would go to the pages of all the podcasts. I wanted to go on. I emailed them and Ask them to be on. And i gave him some materials to kind of look through to know that. I'm legit but a more effective way is what's called a warm introduction. Introductions are one of the best ways to get on podcast and it's the fastest way to get a. yes now. there's a few things you can do. Let's start with one of the easiest step step number one is do you know anybody. That's been on amy podcasts. As a guest. Look at all your friends on facebook on social your emails. Is there anybody in your network. That's been on a podcast guest. That knows that can vouch for you if so ask that person. Hey can you introduce me to that. Podcast you're on. A warm introduction is an easy way for them to say. Hey that gas was good and the recommending somebody. There's a good chance that somebody is going to be worth my time. This is why. I really emphasize the importance of building. Your personal network making friends in your industry because you can always help each other out vouch for each other and remember. I talked about how a lot of just don't know who you are. The more you network the more. You're well known. There are so many people. I know that are so good at networking yet. They don't have a best selling book. They are not a social media phenomenon. But if i say their name people know they are because they are great at networking. They're great at making friends in their space and people like that will never starve because they can always find opportunities because they know somebody. So get a warm introductions one of the best ways to get on podcast. Next piece of advice is your aim. Should be trying to get on five. Podcasts doesn't matter the size of the audience or how newer old the podcasts. Is you wanna get some rips. You wanna really understand the process and you want to deliver. Will you wanna do in those first. Five is be the absolute guest that podcast has ever had. I'm talking about study. This podcast study everybody. Who's in your niche or have spoken about the topics that you might talk about in the interview or in the podcast episode and cover things that haven't been covered address issues. Problems challenges that other people haven't addressed on the podcast before you want to be the most guests they've ever had you want to be the jamie foxx episode. Okay why because this is how you're gonna viral market yourself if you knock it out of the park. And you're the best episode for each of these. Podcasts podcasters listen to other podcasts. And the here episode the blake. I gotta get this person on my show and that really worked for me. I work super hard on making sure. I nail my first interviews. That i crush it that i really deliver value. It's my only goal. I'm not trying to promote products and services if the host talks about my websites or my products. That's great. that's fine. But i don't even mention the asking. That question is are any way people can reach out to you. I give out my e mail or give out my twitter handle and try to get the conversation to continue on those mediums. The point here is that you just got to really nail. This not only will help you with the viral marketing of a. But it's a great set of interviews that you can use as samples of your work when you reach out to other podcast to be a guest on. My next tip is make a list. Make a list of all the podcasts. You want to be on. And it's okay if you shoot for the stars and he may even wanna work to that list so like number. One is joe rogan number two. Is tim ferriss. Show whatever just you know naming names here. But you have your favorite podcasts or the best podcasts you want to be on and work your way down. you know. it's okay if that list is one hundred. Two hundred three hundred podcasts. And see as you know a a bucket list you know. I wanna cross these off. And i want to get through all the podcasts as much as possible. And don't forget new. Podcasts are being launched all the time. so you're gonna want to update this list but the list is great to have so you can track your progress and is literally just a spreadsheet on google sheets. You know the podcast name. The podcast host The link to the podcast. And then i actually have a column or linked to my episode. Once i'm on it when you're starting out on another quick tip. I have to say this. But i've noticed some people don't do this but when you're starting out when you're trying to get on other podcasts. Dopey a prima donna. Okay don't be too precious. A lot of people. Don't want to fill out forms. They wanna do pre interviews. They don't wanna do the initial chant. Sometimes they think well this established business successful This is beneath me and this podcast is not popular anyway. Why should i do this. Well you should do it because if you wanna get on the show. That's what needs to be done. There's no room for pride here. You want to get on the podcast. Go through the format. It's good for you helps you prepare helps you do your best when it's time to actually be on the podcast and you're on the road of the actual episode. You gotta earn your stripes. You might be successful in your own area in your own business. But you're entering a new world podcasting and you're nobody here. I don't want to speak on your behalf but if you're a beginner you are still earning your stripes. You're still proving yourself as good guest as a gray guesses a valuable guests so run through the steps in the is as needed. And sometimes you're going to have to do all these kinds of hoops and prepare and schedule months in advance before the episode of airs. The better podcasts. Actually you know. Have a pretty long lead time. Some of the bigger podcasts. I i've been on. They had four five six months of lead time. But as you know time flies so put in the work now so you can reap the benefits later.
How to be Brilliantly Resilient After Life's Sucker Punches with Mary Fran Bontempo and Kristin Smedley
"We're talking about how to be brilliantly resilient after life's sucker punches and we've all gotten psycho punches over the years fire nation and. Let's start with kristen. Where specifically did brilliantly resilient first of all your brilliantly resilient. It's it's when like you said john you get hit with a sucker punch and brilliant. Resilient people will be stunned maybe even knocked down ouch with. They're not knocked out. And mary. Fran and i have been sucker punched over and over again in life and then we came together by well you might say by accident but we know that the universe kind of aligns things for us right and when we started talking we realize that both of us had gotten knockdown not knocked out and we each had things that we did that were similar or exactly the same to reset our mindset in our lives rise with some really special parts of the formula and then the key we found that our skills and talents our brilliance. If you will just charted us on this whole new trajectory that we did incredible things because of those sucker punches it was pretty extraordinary and fire nation. And what that. I've really been diving into a lot recently. Stoicism and know the whole philosophy behind. That is doing what you can where you are with what you have. Because listen if we're going to dwell in the past and we're gonna look at our past sucker punches in just like let that dictator future than what kind of future do we have. Yes is a great to learn from our past mistakes past cycle punches absolutely to maybe adjust pivots going forward in the future but at the same time. It's like let's be here and the now and let's be brilliantly resilient after the sucker punches any positive way going forward and i love what you to have done together is. You've taken brilliantly. Resilient in you've broken out into three very specific parts which are reset rise in reveal your brilliance and i really wanna go through these three parts right now in a very chronological way. So mary fran. Why don't you start us off by talking about reset so the reset is this part. Where you kind of find yourself. Suddenly laying on the ground looking up at the sky going. What the heck just happened. The reset is what happens. When you get this sucker punch whatever it may be. It can be personal. It can be professional. You know we don't we. Don't judge over here. It can just be kind of being pecked to death by the little things of life you know so whatever you are sucker punch or train wreck would be. That's the part where you get to reset. And that is the part where you're inherent in this key. Inherent resilience comes in. You know we hear so much about resilience these days and everybody thinks it's this kind of nebulous thing that's out there that they don't have it's in you. You were born with it so when we talk about the reset it is resetting with resilience that you already have you know when you were you. Were a kid you you you learn to walk by continually failing but you didn't name it that at the time so you know it's there it's something that we can immediately rely on and with the reset. We have a couple of things that we talk about. We talk about a value system which is hugely important. We talk about your perspective and we talk about controlling the controllables but the values pieces the one that i think we wanna focus on right now right k. Yeah yeah. I'll actually if i can give a quick story with my own Sucker punch i was. I headed fully planned my life out of listeners out there that are chuck in those boxes every day and you get a real thrill from that and i got hit with my first. Two babies were born blind. That was nowhere in my preparation. But what i learned is it was the my perception blindness was the block in our life not blindness itself. If you can imagine it was how i was looking at it in terms of devastation of settlement fear and when i changed my perception then my boys and i and my cited daughter started on a trajectory of allowing them to achieve greatness. They were destined for but what happened to me personally in my own work and business and launching a nonprofit in the meeting with mary fran and doing brilliantly. Resilient is there. Were some core values in in how i live my life that once i aligned my parenting my business my nonprofit to those core values then the exponential success started any new core. Values are actually so important for you to establish which. I never would have thought this before. I really sat and studied it but it is so important that there was actually an episode of e o fire in december that was dedicated to core values. That they are that important. And i think mary has a few more things to add on on values. Yeah i mean one of the things. That i think is so profound. Is that these giant sucker punches. They knock you for such a loop that it takes so much away from you. It takes away your plans. It takes away your goals. It takes away your purpose but it takes away your identity. You know you define yourself in a certain way and then something happens. I found out on mother's day of twenty ten that my son was a heroin addict. I mean up to that point. I had an idea of who i was and where i fit in the world and where i was going to go in that moment all of that disappears but when you dig deep in those moments and when you're flat on your back that's when you get to do it you dig deep and figure out what your core values are. That's the beginning of your foundation for every rise. That comes after that. So there's a lot of powerful things. These leisure shared fire nation. I mean one thing that i really honed in on for any number of reasons is the phrase that mary fran used which is controlling the controllables and to me. That's actually very comforting phrase. Because listen things are outside of our control. I mean what are we really going to be stressing out about. I mean let's be honest. Chris and didn't have within her control. What happens when her children were born blind. But what does she then shift to after that. Initial you know struggle and shock while she shifted to controlling the controllables now. She has a nonprofit now. She's moving forward with us now. She has such a better understanding because she just said you know what. I'm going to sit here and this moment. I'm going to control what i can control these controllable variables. So there's a lot to be thought about under this reset section and fire nation. We may be kind of dipping back into these as we proceed forward but the next part is rise so mary fran what do we have with this section in the rise you wanna look at and again as you said j. l. d. all the stuff kind of works together in the rise. You wanna look at what you can actually do. And this is not living in the land of magical thinking here this. Is you know what we want. And and what we can do are often very different things but the things that help you figure out what you can do. The rise is all about the action step but the things that go into that are what are your resources. What is your skillset. And the big one for us is who is in your tribe and you know very often when we think of our tribe we think of what christian calls the ride or die folks. You know the ones who are with you your first level contacts. Who are your biggest cheerleaders and while those are the people that you definitely need in your tribe. They are not always the ones who are going to help you rise. Because they're often the ones who want a stroke your head and say poor baby when sometimes what you really need is a kick in the butt or somebody who's got a better or a resource that is not within your immediate tribe so we really encourage people to expand that tribe so you can figure out what your action step is gonna because it's all about the action.
If Small Business Is 'Too Big To Fail'...Then What Now?
"May recall a few years ago when we had a major financial crisis around the world a number of countries stepped in to save the banks and institutions. I doing that these institutions. Were quite simply too big to fail. If these companies failed then the entire economy of their country would implode but the other thing to think about is that in many of these countries small businesses. Sme's small and medium enterprises mom-and-pop shops essentially to a large degree represent up to thirty forty fifty percent plus of the gdp of these economies and in many cases much more in terms of the percentage of the workforce. So the reality is that it's small business that is actually to defile. And i just think it's worth thinking about the implications of that because there's a number of countries right now around the world where many many small businesses of course are closing down the just going out of business as a result of the various conditions and lockdowns in posed by the covid nineteen pandemic that. We're all going through. And so whilst the number of countries are doing what they can to keep a lot of these industries alive. The comes a limit at some point. It goes away. And i think for many countries in many areas. We're reaching that limiting many as well. So i think it's just worth thinking about if these small businesses file just like when the big banks we're gonna fail then we have potentially going to have our entire economies employed so what you can to support your local businesses and whenever the governments are trying to throw money at supporting local businesses and keeping these industries alive. Just remember that collectively they can sometimes represent fifty percent of gdp and sixty percent. Plus of the overall workforce so small businesses are simply to be defile. What do you
How can I increase my conversion rate?
"Has heard that increasing your conversion rates which is the percentage of people who see your offer by it is more important than finding new customers. But how do you do it. This is a good time for a reminder. There are only three ways to make more money from your business. Starting a side small business. Whatever it is you only got three ways to make money from it. You can first of all acquire more customers so you've got a few customers you like. Where can i find more. That's how most people tend to think number two. You can sell more to existing customers so you can either raise your price or sell more products provide more services etcetera wore number three. You can increase the conversion rate again. A number of people the percentage of people who see your offering by it so in the long run. You'd like to do all three of these but most inexperienced business owners inside us lawyers focus mostly on the first one about is working on getting new customers but conversion is extremely important. We're gonna talk about in this listener question today. But here's a quick example if you have one hundred people who see your offer and one of them. One hundred one hundred people coming to your website every day. Let's say one of them signs upper purchases. That's a one percent conversion rate which in some industries is not bad. You could focus on finding two hundred people to see your offer or you can work on trying to increase that conversion rate perhaps to two percent or higher. And of course if you could do that well. The same number of people are coming to your sites or otherwise seeing your offer. But you're converting twice as many or whatever. The number is so conversion rate is very very important. What are some ways we can actually or improve it. Let's talk about it after this quick message from our sponsor. Thank you sponsor whether you're looking to add stable cash flow. From dividends or prefer long-term growth through appreciation fund rise makes investing in private real estate as easy as investing in stocks bonds or mutual funds. Got an easy to use website. You can track your portfolio's performance and watches. Properties across the country are acquired and improved. I am personally a fund rise investor. I've been using their service for more than a year now and not required to do that at all as any part of our partnership or sponsorship. Here i really enjoyed it. I thought it's a really interesting model. Especially if you're looking to create diversified portfolio and invest in real estate without. You know being a landlord. I encourage you to check it out. See for yourself. How one hundred thirty thousand. Investors have built a better portfolio with real estate. It takes just a few minutes to get started. Go to fundraise dot com slash side-hustle today that's r. Dot com slash site us up rise dot com slash site. Us all chris just listening to the show since last year. I've heard you say that increasing your conversion rate is more important than finding new customers. That makes sense. But how do we do. What are some ways of the small businesses. Have been muscled through here. You i've heard about ab testing for example. But it sounds complicated or something. If you have any ideas. I would love to hear those two. Thanks chris gay man. Thank you so much for listening and philly right. Conversion is the way to go. And you're actually on the right track with ab testing so. Let's let's talk about this. Ab testing also known as split. Testing is not only for big companies for anybody. Who's not familiar with this. Ab testing is when there are two versions or multiple versions of a website. Or anything else that you interact with online and you only get to see one of those versions when you're a consumer but the business is actually seeing how different people respond to different copy or different design or some element and over time. They kind of add these things up and say okay well version a. is better than version b. or vice versa. And then you start testing another variable and yes. It can be very sophisticated. So that's why some people think well. This is only for big businesses. Some businesses are constantly testing dozens of variables in adjusting in real time. And such but the reality is a lot of big increases in conversion rate are not gonna come from like these tiny changes in like all the dozens of variables. They're gonna come from a couple of key things. And so if you have a website if you use google analytics showed usually encourage people to do. It's free you can put a tag on your website. And google allows you to a certain number of experiments where you have two different versions of the site wordpress. If you're using that also has free or low cost plug ins so just search wordpress split testing wordpress ab testing. If you shop by. They also have a way to do that. So basically wherever. Your website is hosted. Look and see if there's an easy solution for it if you don't want to try something else just because they are so common now and then once you get going. You should always be testing. Something as i said has the big things. Big things are headlines other messaging pricing in particular. Like i've seen more than once that increasing the price doesn't actually 'cause conversion to go down sometimes so then you make more money on every sale in some cases it may actually go up. A higher price conveys more confidence to buyers depending on the product. And so that's the most important thing that i would start with Delving into that world a little bit a couple of other small things ask for referrals. People are referred to your business. There's this built in trust element compared to just somebody who stumbles upon it. Cold display testimonials and reviews also builds. Competence shows social proof. Perhaps had a guarantee if you don't have one and that depends on the kind of business. Of course i usually say have really bold guarantee like a really strong guarantee or none at all but these are just a couple of tips. I think overall just explain that role of ab testing is going to be good for japan than anybody else. In that situation of i've got business. How do i actually increase my sales to just go out and find customers or is there something else i can do. There's something else you can do. Is explore how to increase your conversion rate.
Small-business sentiment at lowest level since May
"Over the among small business America's small businesses fell to its lowest level since last May, in the latest report out today, A small business Optimism index for December fell nearly five points from November. That historically big drop is mostly due to an uneasy outlook of sales in business conditions coming in 2021. Small business owners are worried about possible changes in economic policy and rising spread of covert 19 that's led some governments to order shutdowns.
Beware The 6 Month Forecast In Uncertain Times
"The idea of a business forecast and particularly cash flow forecast is something. I've spoken to you about a few times on the show. And i do believe that they are super-critical document for you to run your business survive particularly if you're a nice small business but the other thing you need to be aware of. Is that in uncertain. Times likely out right now a cashflow could actually ended up getting into trouble. If you let it lull you into a false sense of security because we've just been in the process now of doing a six month cash flow and it's very easy of course not knowing what's coming up to just take your last month's revenues and you'll last month cash in and out and basically just extrapolate that over the next six months because you don't really know what the next six months hold but the problem with doing that is that if you've been through peak period like we just have over the christmas holiday period and if you extrapolate that then come march or april you might be out of money because you've anticipated much more cash coming in the mortar. Have actually gone so. It's just important that depending on your business and depending on what your timelines off your cashing in your cash out that you make sure that yes you do a cash flow statement but you don let it lulled into a false sense of security any cash flow statement of course must be reviewed every month and opinion your business. Maybe you wanted to a twelve month cash flow. That's reviewed every month. But if you may be sought borrowings for example you might need to do a three zero four year cash flow. Which again is just it's crazy guesswork. At a time like right now we just don't know but of course any investor or any. Linda were want to see that. There's a chance for you to pay that money back. So they might ask for a three year or five year cash flow so cashflows super important. Just beware with all of your forecasting work especially cashflow stuff that you very very wary. You don't get lulled into that false sense of security when you're doing a six month forecast or twelve month for that matter during these times of uncertainty likely going through right now
Floridian Finds Fair Value Flipping Furniture
"Today story call center. Employees in central florida binds that restoring furniture too hard with a bit of technique and finesse actually learned a lot in a short period of time. He goes from learning the ropes to budding side-hustle to actually running it as a full time business. I'll tell you exactly how it works. Then he makes another change another career change. That demonstrates y improving. Your skills is so important. It's a big part of this message. I try to bring every day and by the way. Welcome to school. My name is christina. Abo- i have the privilege of bringing you the sharpie day and ultimately it's about encouraging you to diversify your income to create more options for yourself and not just options to be overwhelmed but more options to create more security so that you have a backup plan so that you have more income coming from different places you're not reliant on one source etc so often talked about these things about diversifying. Your income can give you freedom insecurity. Well this story illustrates it really well and it also happens with no debt and very little stress so perhaps the archetype of a model to follow no debt very little stress increasing your freedom and security stories called floridian finds fair value flipping furniture in. Yes i did have fun coming up with that title. The stories coming up in just thirty seconds in two thousand twenty one. A truly diversified portfolio needs more than the mix of stocks bonds and mutual funds. It really needs private. Real estate studies have shown that portfolios with an allocation to private real estate generally delivered a better risk adjusted return with more annual income and lower volatility over the past two decades now with fundraise. This level of powerful diversification is available to you. Fundraise has been a partner of the show in the past. But i also use fund rise. I am a fundraiser investor myself. That's not something. I am required or even encouraged to do but i have really been personally impressed with the platform so i started talking about this in conversations that are completely unrelated to the podcast. So i think they're doing something really really interesting. I want to encourage you to see for yourself. How one hundred and thirty thousand. Investors have built a better portfolio with private real estate. It takes just a few minutes to get started. Go to fundraise dot com slash side-hustle today that's f. u. n. t. r. e. dot com slash side-hustle conroy's dot com slash side hustle ryan krones inspiration for his side. Assault came from a close source. His wife jessica late two thousand eighteen just restored their running room furniture to reflect a farmhouse style. One morning shortly after ryan was getting ready for his job and call center management. They got to talking. Jessica mentioned people would pay good money for refurbished furniture. Like how much right asked probably five hundred dollars for a dining room table. Jessica set intrigued. Ryan asked her to teach him how she painted their table. She did and within a week. Ryan was restoring an old dresser. They purchased for thirty dollars off facebook marketplace. The restoration involved ryan putting on a new coat of paint which only took a couple of hours as well as fifty dollars in supplies. This included a ten dollar paintbrush amazon along with the paint from lowe's although he had no previous refurbishing experience ryan realized. He loved the task when he listed the dresser back on facebook marketplace. It's sold within two hours for one hundred and fifty dollars. He and jessica were shocked at how quick it happened. It wasn't much work for a seventy dollar profit and even better. This was the first time they tried my able to replicate or even improved results. So for the next piece ryan refurbished up to the sale price. It sold in less than a day bufton polish with success. He started searching for more pieces of furniture at garage sales auctions and on facebook. He didn't have a truck at the time so he would borrow one from family or friends in order to source multiple pieces in a single day after refreshing them with paint or stain he would list them online with each one profit between one hundred and fifty to two hundred and fifty dollars since you've listed solely on facebook marketplace and didn't advertise ryan didn't have to pay any costs for marketing is. He began to scale up. He would work on several separate pieces at once. He devised a rotation process in his garage which allowed him to apply three coats to three or four pieces a day. You got even faster once. He learned how to do. Stained wood tops. This feature increased the value of his furniture still further. It allowed him to take a fifty dollar dresser and sell it for up to three hundred dollars in fact. Here's a fun anecdote. Brian purchased one particular piece from a garage sale. For fifteen dollars. Hit looked on. Its own so he ended up selling it as for two hundred dollars not a bad return on investment for practically no work the most challenging part of this project was learning the technique of making furniture reflect that farmhouse style. He messed up a bunch of pieces because he didn't apply the paint or stay in a certain way. Sometimes he could recover them sometimes not sometimes he would distress the coats of paint too much but through trial and error ryan perfected the skill. The furniture flipping continued part time for several months. Meanwhile he was growing more and more than happy. It is corporate job so in august. Two thousand nineteen jessica convinced him to quit and try flipping furniture fulltime. He finally got his own truck and focused on the furniture. Business bringing in between two thousand and three thousand dollars a month. Although this was less than he made it as corporate job he was much more content. Ryan did this for about nine months. Also helping out with jessica's wedding photography business earlier this year. He got a chance to go back to work in call center management but with a twist. This time he found a dream job working remotely as a supervisor. This rule enables him to be close to his family also getting a regular paycheck with benefits. He's quick to note that the furniture flipping business will always be one of his reliable income. Sources it's not mentally taxing and he rebels in the opportunity to be creative. Best of all it serves as a solid backup plan so check this out. This story is a wonderful example of something that anybody can do. And when i say anybody can do like let me just kind of break this down because you might think. Well i'm not handy. I'm not either just just to be clear but it's not so much about being handy. Renovating is a lot like reselling of any form so reselling. I sometimes say one way or another. Everybody can do it. So maybe furniture isn't your market. What about computers or cameras or cars or high end kitchen blenders or upscale fashion items. These are just a few markets in which it's possible to make a good profit by acquiring items on making some kind of change or improvement and then selling those items to a new owner now. The chain improvement can be something substantial. You could be like overhauling the entire car. Let's say it can be maybe somewhere in the middle like a lot of furniture renovation is. it can't be purely aesthetic. In some cases you do run into situations like the dope from ryan where he found something and then thought about making a change to it but decided it's actually pretty good as it is in that case he paid a pretty low price borden was able to resell it for for a fantastic profit margin. So that doesn't happen all the time of course but you know as you kind of delve into this. Sometimes it does so. It's one of these things that everybody can do. If you're trying to figure out what's my next. How can i create a source of income. That is a good back-up plan for me. Something in this direction is worth considering. So i'm gonna leave you with today. Inspiration is good but inspiration with action is so much better.
Make Your Business Personal with David Jay
"My guest today is david j. David is the founder and ceo of warm welcome and was recently named a top one hundred tech innovator and influence her revenues from warm. Welcome along with his other. Four companies will exceed six million dollars in twenty twenty. He believes the business can be a tool to help us build better relationships in connect us to a purpose far beyond ourselves. Thanks so much for joining me today. David to be here. It's great to have you here. I am very curious to get your thoughts on what you think. Small business owners need out what they should be prioritizing so they can be successful. Yeah we'll you know in today's climate. I think we've We've all experienced so much negativity and de personalization. And so i think in order to be successful today really need to personalize what we're doing and get passionate about it and i know this is something that you talk a lot about You know being passionate about what we're what we're doing seems like a given given the struggles you go through as a small business or start up and And so yeah. I think when we're When we're looking at something we're saying. Hey how do. I personalize this. How do i make Something that i'm passionate about. I think the people that are involved in connection to people's really drives that. That's that's interesting so i mean i as you said. I am a firm believer that we really need to be building. Relationships in connecting with people on that that success is sort of a byproduct of relationships and so it feels like. That's what you're saying as well. And i'm curious so this is a two part question. The first part is why is making your business personal better for revenue now. Yeah well one thing is. Almost all businesses are are grown by by people right and whether that's the customer or the people internally at the company and so their relationships there are the real drivers of the roi and You know there is a study done by I think it was charles shaw or It was one of the big Financial firms. I forget which one it was but they did a study in the they wanted to find what drove the growth of these financial advisors and What they found is that it was. The relationship was the software things. It wasn't the return on. You know the money that the person invested it was actually the relationship with the financial advisors. What caused them to to refer them and And that was interesting because you'd think with something as transactional as financial planning or financial advising you'd think it'd be all about the numbers and and so even in that industry. They found that it was news about the relationship. Yeah boy that is surprising. Okay so there's a second part of my question. I'd like you to explain like so. What do you mean when you say making your business personal get you can like what does that look like. If someone's worth small business owner what does that look like to them. Well i think it looks like It it looks like what normal life looks like and You know for a long time. We kind of separated business from our life and You know we we went about our business certain way and went about the rest of our life in another way and In people are just craving authentic relationship with another human being. You know we're all sick of you know having a chat bot just give these these dummy answers that don't help us and so like just gimme a human. That can empathize with me a little bit. That can understand my problem. And so when we talked to somebody in any context whether it's in a business context or or you know personal contacts like we just want them to be to be humid you know into the realize that know there's another human on the other end of the line and And so people are looking for. I think less polish in our business communication in more just personal authentic empathetic types of Conversations and relationships
How to get started on personalized journal idea
"I have an idea for custom physical journal. And i'm wondering where i can start getting a created no manufactured or printed and Just those aspects of publishing in addition. They're away to legally protect specialized journals such as like a copyright trademark. I don't think trademarks work. But copyright for instance anyways they give all the help and guidance. You give the poor to hear from him dylan. What's up man. Thank you so much for listening. I hope the money tree is helpful. And this is an interesting idea. Interesting and also feasible. We've talked about a lot of journals here on the podcast. I need to like journal. Capped just because there's so many but the thing is there are a lot of journals because there's a large journal writing appetite these days. My friend had been sent me one recently called amongst mind that i'm looking forward to checking out but i feel like pretty much every month. Someone sends me new different kind of journal. Or i hear about a different kind of journal. So there's probably not an unlimited demand for these personalized customized journalists but it is a big market so there is a path all right. So if dylan wants to make his own. You know what needs to happen here. Basically everything that needs to happen falls into three categories design printing and marketing. So first of all design now for all of our desires out there. They're not going like to hear this but in this situation at least it's probably the easiest part of the process so dylan already has a specific idea for his journal. He knows what's going to make it unique or different. All he needs is a partner who can help him execute that idea and so if he doesn't have someone in mind i would look on upwork. Go to upwork dot com where you can find any number of qualified and reasonably priced candidates. Of course there's a process to it you want to look at people's portfolios and such make sure you're clear about what you need including specs and file types which connect to the next part of the process but first of all you need a design partner And you can find one and upwork if you don't mind already so second part of the process printing now here you have. A number of options might be best to categorize them geographically local national or international. So first of all it doesn't hurt to check with a local printer like if their pricing was reasonable than that could solve a lot of other problems for you. You just have a local relationship you can go and pick them up easy in terms of national. What i mean here is a company like printing for less dot com. I used to be a customer printing for less long ago. I have no other relationship with them. Technically they are local printer based in montana but their entire focus is on doing print jobs for customers all across the us. in fact they claim to be i. I ever online printer. I'm sure there are others now as well and what these national printers do is they typically promised better pricing an internet friendly experience that your local printers may or may not have and if you're printing a lot of journals than the third option international might be the cheapest be aware that this is also going to increase your lead time and add a lot of complexity to the process so you're going to arrive by container ship which takes weeks or months. You'll need to work with a foreign company or there might be customs or import duties. Your minimum order quantity is probably going to be a lot higher long story short there for your first time. I would start with one of the other two options. Okay now we come to the third category marketing right now. That's everything that we talk about here on the podcast. I can't just briefly summarize marketing and by the way even though this is technically the last stage of the process like you need to have a design need to have a fiscal product created manufactured printed. Marketing is something you should be thinking about from the beginning. you know. that's why a lot of these journals being crowd funded. The right crowdfunding campaign isn't just about the product. It's about the brand. It's about the message. This is actually where. I would spend the bulk of my time. Because the marketing the branding is going to affect the design. You know it's not like you start with the design and say how do we market it. I would kind of go the other way around or at least a line him and make sure they're integrated now. I think dillon also ask something about copyright. We've had a number of other episodes dealing with that in detail but the short version nair is everything that you make on the internet. Once you make your first prototype once you have the design. It's automatically copyrighted okay. It doesn't mean it's always going to be protected doesn't mean someone come along and try to copy it but that's something to deal with later if it comes up much more important. Think about what is this going to be. How am i going to make it the most amazing journal so that it can compete and stand out with everything else.
Just Do It! Dont Procrastinate, Start Your Side Hustle This Year
"Last year i came on here and i told you guys about my youtube channel. I'm going to start. But i still have not recorded in uploaded a video for said channel. Okay that is my confession for y'all today. But i know what i'm dealing with. I'm ready to push through it. So kind of letting you inside my head as i go through this process bringing you along and hoping helps you to. I figured that. I cannot be the only one in this boat. I can't be the only one who has made big plans and has not acted on them or who has started. But it's really kinda playing around because you're letting your nerves get to you. So i thought what better ways chronicle meet pushy out of this mental block pushing out of this phase and this head space and out of my nerves and bringing a side hustle idea to fruition then to share it with you. All on the podcast. I really really hope it can help you too. Because let's face it. We're just stalling. You might not be. But i know i am when it comes to this i know when i am stalling and stalling for me happens for one main reason. I'm trying to be perfect plain and simple. I'm trying to be perfect. And i'm over thinking actions that i need to take the thing about over thinking it is it can create a spiral and this hamster wheel effect that it's very very hard to get out of even when you know it's counterproductive and not necessary so with my youtube channel for example. I find myself in that overthinking loop. Even though i knew. I wanted to keep it simple. I found myself ordering new lighting equipment. Redecorated my bedroom since i plan to do some filming in their heck even ordering new towels for the bathroom since i plan to do some filming in there. You know i'm going to do a hair channels. So i'll be doing some hair tutorials and i found myself focusing on all the wrong things and then i just have to keep having this talk with myself talking through it recognizing that this is part of my process to stalling is part of my process. The starts and stops is start is part of my process so i'm not beating myself up for this. I'm recognizing what's going on. And i said to myself curl you know what this is right. These are stall tactics things you do because you're nervous to actually start but you have nothing to be nervous about so i'm going to put an anti stall in today and i invite you to join me
How to pay for a big summer trip with new income?
"Colors looking ahead to a bright covid free future. Aren't we all right. He is wondering about using money from a side hustle to pay for vacation. A big vacation as soon as travel is more accessible and welcome to school. My name is. Chris keller boasts so glad you're here it has certainly been a weird time for international travel in particular domestic travel to but especially international travel very confusing changing rules changing guidelines Changing cases in terms of the virus etc. You've got countries like new zealand and australia. That largely closed to outsiders like almost entirely closed. You have countries like turkey and mexico are pretty much welcoming. Anyone come one come all. We don't care there's been a model called travel bubbles. Which has well. Let's say bubbled up in a few different places like hong kong and singapore for example. They have this model where people from one place can travel to the other without quarantining as long as they follow certain protocols and such meanwhile got hawaii. Which can't decide what it wants and has made it very difficult for potential travellers by changing the rules every month and having different rules on different islands. Some people have even flown to hawaii having a negative test. Like they're supposed to have but then actually been turned around because they didn't the test or all kinds of crazy stuff like many other variations as well all over the world now looking forward. This variance is going to continue throughout much of two thousand twenty one but there will be a time when it gets easier and more open. Thanks to that a vaccine that you've heard about or those vaccines let's say so. What are the opportunities there. In terms of side-hustle ideas. That's what our caller is wondering about. So let's talk about it coming up in just thirty seconds after this quick message from our sponsor sell stuff online. You already know how busy twenty twenty wise. Everyone and their dog was shopping online. Maybe some cats to although they often forgot to check out well get ready for twenty twenty. One it's going to be even bigger. That's why online sellers need ship. Station are longtime sponsor partner and friend of many listeners. They upheld out. So many folks get twenty twenty one off to a great start by going to ship. Station dot com. Just use the code hustle to get a sixty day free trial. That is two months of no hassle stress. Free shipping ship station dot com. Click the microphone top and type in hustle ship station dot com offer code. Hustle ship happened. Take chris my name is nick and People i had to skip both my summer vacation and my winter getaway for twenty twenty. I mean as soon as we're able. I want to correct that. I'm planning a big summer trip for this year. And if all goes well i think it'll be the perfect time among other things There are lots of deals out there where you can prepay now and cancel later without losing your money. If it looks like the trip won't work I'm wondering might there be some way to cover the cost of the trip somehow by doing something along the way and i don't mean Like becoming travel influencer but more like Teaching english somewhere or or maybe starting a blog about travel postcode any thoughts. Thank you for the call. I know you're not alone in looking forward to a big summer trip or a big trip at some point at some point to somewhere so it sounds like a good plan here. I think the question is what is the connection between the project and the trip because you know in a lot of ways you could have any source of income that you save for the trip like whatever your side hustle is whether it it has some link to the trip or not but from the message. It sounds like nick looking for a specific connection next. He mentioned that he doesn't want to become a travel. Influencer is pretty good thinking but he likes the idea of teaching english or starting a blog Perhaps about travel recovery. Now these are interesting options and also quite different. Teaching english overseas can be meaningful experience. Actually did it for several months. Long ago in china thailand. But it's really more like a part time job. it's not like the kind of money making projects. We tend to feature on the program so if the other options we have so far starting a blog or other resources on post covid travel. Recovery is probably the most viable. And what would that look like. You know one thing i know. Is that postcode. We're going to have a tremendous travel renaissance. My good friend. Gary left calls at the golden age of travel returning. There's gonna be tons of deals going to be a lot of award availability for all those frequent flyer miles you have and just having used. It's going to be a great time at some point right so the question is what can you contribute. That space travel bloggers who've been around for a long time have a bit of an advantage. A head start. But i like the idea of focusing specifically on that post kobe world. I am perhaps preparing transition times. Where some parts of the world or more open and others. Because it's not going to be like flipping a switch where all of a sudden we're all vaccinated. It's gonna take a lotta time to roll this out so there will continue to be a lot of variance in policies and what's acceptable. What's okay what's safe. What's not set up. So there probably is something to be done there. And i really like eddie. Focusing specifically on post covid travel