Leaders, dreamers and persistence - listen here for stories on business ventures, the visionaries behind them, tales of failure, and the never-give-up attitude that ultimately leads to success, from audio broadcasts aired on leading talk radio shows and premium podcasts.
OFFENSE MATTERS to Jon Love
"So john. Love the beginning of every podcast. I asked my guests what word matters most and why so. Let's begin there. So i'll use the were offense and i'll tell you that. In a period of crisis where negative news abounds the hardest thing to do is to wake up every morning and get on your toes in lead you to be bogged down with the negativity of the moment and lord knows twenty twenty. We've had it between covid and trump and all of the other brexit on everything all this negative stimulus. What's fundamental is to get up and be able to be positive to play offense to move forward and that's true with your personal self your attitude your relationships your professional self. It covers the whole gap. Look back at twenty twenty. And don't say i'm glad it's over. What did i like. what did i learn. What am i benefit from. What was the highlight of twenty twenty and think about how you can use twenty twenty to map out what you might like to do in twenty twenty one and obviously we're off to a tough start twenty one. I mean lockdowns. Brutal that said where some positivity because negative energy always is takes away from us. Play offense think pod look forward. It's fantastic advice to begin with. And speaking of the beginnings your beginnings i read an article about you and you said a book your dad if there was a deal to be done don would be there. Tell me a little bit more about your dad and would influence is he had in your life. Father was a builder builder. Businesses builder relationships And he had great. Values was an eternal optimist. He was always playing offense and you know he offered many lessons to me into the rest of our family and to those around him he taught a whole generation of real estate young inspiring real estate executives. Who all went on to do interesting things. So what's that lake following your dad shoes talking just about what he built but the impression he made on so many people there. You're now his son. What's it like to be that a son of someone that has had such an impression knowing that you also want to walk your own path. I think know the challenge for every child of a successful parent is trying to find their own way and to me that starts with the enemy is always the enemy within and so we have to have our own off conference so that. We're not always seeking validation for me. I started my business career as a retail stockbroker. Which turned out to be a pretty good idea at the time first of all. You get gratification. Or not every day when you know what your commissions are but that validation over my almost five years as a retail stockbroker in edmonton taught me that in fact you know i could be successful in my own right and took the monkey of a successful off my back
Your Genes Determine Your Predisposition, But Not Your Destiny
"Now. This is a powerful message that people need to hear because of times when people get some sort of disease or illness like say diabetes. They like to say well. It's hereditary because it's in my family. It's in my jeans. I was going to get it anyway. Nothing much i could do but the reality is that science shows us that a lot of these so-called hereditary diseases don't necessarily have to be your destiny. The reality is that if you change your lifestyle because a lot of these things are lifestyle diseases. They're not necessarily genetic. Your genes determined that you have a predisposition towards certain ailments. It doesn't necessarily mean that you have to accept. You will get that almond if you adjust your lifestyle your diet. Then chances are you can avoid or at least postpone or delay those kind of illnesses and diseases and symptoms and this is something that i got from dr mark hyman. I think it is who is a doctor and author in the us and is very focused on functional medicine and he just done a video series which are still running the video series or not. But i'll put a link to his website in the comments below. Sam dan put me. Thanks sam it was. It was worth watching. I just want people to understand that you can change your destiny. Your destiny is not necessarily just in your genes. Your destiny is going to be the result of your genetic makeup. Shaw that you'll predisposition but the way you live your lifestyle can dramatically change the outcome of that predisposition so do not accept that. It's not your problem. Do not accept that you cannot change it. Time and time again. Sciences proved that wrong. So your jeans. Yes you're predisposition not necessarily your destiny
Refounder: The Essential Longevity Plan for Every Small Business
"What we've all heard the term founder and many of us our founders of small businesses. But what is a re founder and can you be one of them. Help us with that. Is patrick colletti. Who's a leadership at organizational cultural expert champion for founders and author of the upcoming leadership leadership. Book rebounder patrick. Welcome to the show. Thank you invite me here so been surviving during this pandemic. We've been making lots shifts Founder should you know finding the opportunities and being candid and honest about what needs to change. And as emily it's been It's been terrific so we all know. When a founder isn't a lot of us are founders. What's a refunder. Well refound herships the same john as founders though is expressed in different ways so let founders visa visionaries they take a different approach But they're the turnaround artists. These men and women who reimagine existing but broken structures and aimed to improve them. So i like to think of them. In a way as very practical magicians taking the raw materials of the company a culture or even life and transforming them into something more meaningful so put more simply be founders used their magic to create something better from something broken and founders typically start and founders two to draw a parallel but a difference they really start with nothing a create something so refunders. Really take something that's broken and make it better so our refound. There's always someone from the outside or kenny founder. become a refunder or they can't because as they say you can't read the label when you're inside the jar. I absolutely believe that people can change. So i would say while it is not that typical that founders then become a founder. I say they are where when given the right stimulus whether it's a crisis Something with their business with their family. Something dramatic happens in other book point to the fact that he to change that they change in history shown that that absolutely can happen so give us give us some examples of history where outside persons coming been rebounder and actually found gold in something that perhaps the founder had given up on shirt yet. This is it's actually quite common. You know there's a. There's a life cycle for those enterprises. That are fortunate enough to grow passed. A few million dollars inevitably after a few years. Some form of entropy occurs and so whether it's the founder that gets them stimulus that recognizes something needs to change more likely somebody within the business typically visit trigger now as you know with small businesses Most of them don't crush that two three four five our they do the need for change. Change die becomes pretty critical and so virtually any business today. That is over. Ten million dollars in revenue has had to make some pivots that all would point to having founder in the business. Now that may be a middle manager. That's pointed out that the product line needs to change that could be a co founder Or it may be found as well. Yeah it's interesting because you see very few businesses. They're able to go from nothing to billions of dollars. I mean the michael dell's of the world. The bill gates the world's although bill gates had partners to typically the skills that you need to actually get something started are not the same skills to grow it past at least in my case past ten million dollars it also indicates that there are not a lot of one companies right and so while you know what what gets you to. The party isn't the thing that will necessarily keep you there. It speaks to the fact that you know you may be one trick Business and you may have one. Particular product speaks to an audience. But that doesn't necessarily create a real thriving. Enterprise that's just a product you know. It's it's interesting to me because what you're saying is the refounded necessarily a partner or owner in the business. It's just some kind of person that works with you. That's a catalyst absolutely so founder doesn't need to be an owner in the business. In fact when. I speak to college students or young professionals one of my encouragements to them is every employer wants this. Every employer may not provide a fertile ground for but once they once you share on these your founder characteristics. They want you there. You're gonna be the future of the business and there's go ahead. Yeah there's really four steps in so one could argue. There's four kinds of founders instead of behavioral models that are that are linked to this. But i think the easiest way to think about it is every founder follows four typical patterns in the first one is a refunder. Isn't afraid to take silver. Look at hard reality and when you think about those folks that are on the front lines and maybe do in hand to hand combat in sales part of that has to do with ignoring problems sometimes and ignoring the knows that you get to keep going another day and so that may not fit well with somebody who is focused and taking a sober look at a hard reality. And that's not. Take a shot at salespeople at all Salespeople are very important. i'm a salesperson. We all need to sell. We're going to be successful but that particular behavior taking a sober look at hard realities. Takes a very special kind of person in personality. The second step is identifying. What's broken and you think about that. In terms of your strength finders. The level of conscientiousness that takes imprecision to find what's actually broken. And then to to take a phrase from the book which is taken from william faulkner to kill your darlings because candidly most of us to have too many options and it's difficult to close doors and so if you can be wise enough to kill your darlings and selectively focus then you go to the third step of of being founder. And that's where you imagine a davis in bold new possibilities and even if those possibilities seem remote it just for a moment juxtaposed that with step one which is not being afraid to take a sober. Look hard realities those people in particular. Think about your conscious. Cfo or an accountant that may fit into that category than imagining audacious bold new possibilities. And so that's the third step and then the fourth is refunders spring to action and the key here is execution and so we all of her execution is key. But there's there's an important asterik here. And that is that they have to execute by creating better realities for people those in their communities in the world large because just executing to get it done that may work for a short period of time. But unless there's a just cause a real purpose that re founding effort walton fail in. I don't really want to sell short. How difficult this is really for. A founder because founders are used to doing it themselves right so have you found that founders may not want to refound your because they say i can do it. I can turn around or they don't wanna work with someone because they don't want to miss something's wrong absolutely image part of the human condition and so therefore it's just a reflection of the organizations institutions that we run whether they're not for profits for profits. So yes i mean i think this is part of the the human condition and and really i think the bigger question is how large of an impact do you wanna have. Do you want to have a comfortable life with a very small business. That teeters on the edge or do you want to run. The kind of enterprise that has global impact or create flourishing for hundreds of thousands of people. We're talking with patrick colletti. He's the author. A book called founder. I think it's difficult for a lot of founders. Patrick because there's so much ego tied up in their business that change is difficult. I'm running my next book. Is called change masters and how hard it is for people to actually change. Unless they're in incredible pain and they have no choice. I'd found that sometimes the best opportunities arise during a moment of crisis and it might be a giant burden on your heart broken relationship or just a corporate hot mess. But it's in those moments that i think you can trigger a great refounding
Airo.Life Founder Doug Mochrie
"Tell me a little bit about what is life. so basically. We're about empowering people and that's with free access of information with means segregation. And how do we do that. The fastest way possible. Well it's It's around helping people by providing them with a device and telecom lamb in. What's the amazing thing that happens when we do that. Well you'll have eight people prosperity but we also have to be mindful of won't be do elevate people's prosperity. They consume more so as a new organization. We have to have a strong ethos towards people and planet with their initiatives aside from our company inner products and services but also were our our profitability. Ghosn so one is towards shareholder return. But you have to have a hard line for helping implement money to use in the community retread or the environment so you say that Which is all good Let's talk about your business a little bit and then we can go back to how you're doing those things sure so You know is era life mobile company. Are you an ad company. Are you telecom company. What is now a telecom company most nations throughout the world and you already have telecom and thousand structure. I mean there is a few people upsetting that game Depending on the nation that we go into we want a partner and align ourselves with the right telecom that sees the opportunity depending on the nation. So we're actually an happen. Embedded app. that's non removable. Were a content delivery platform. And that's mainly what we are. We are a tech company and there is data play here. Your data is of value but depending on the market a person a lot of people think that our data is valuable. It's really not depending on the individual can be a lot So it's a content. Play it but we mainly are a platform curated content so the content makers that already exist and that apps for base where platform to showcase is
Kevin Bethune Talks About Race and Design
"All right so tell us who you are and what you do. I so my name is kevin bethune of the founder and chief creative officer of dreams design in life and our mission is to to derive and really address holistic experience opportunities to figure out ways that we can unlock human potential and really create holistic. Empathic experiences that truly unlock human potential increasing. The connection and just make our experiences more human in general. How are you feeling so far about this new year. Happy new year by the way. Thank you you as. Well thank you for the honor of being on revision. Bath for for i guess as we close out twenty twenty and head into twenty twenty. One i am i guess. I have feelings of gratitude notions that a lot of us have been through a lot. I mean there's been loss of life loss of jobs. Economic volatility concerns over health and wellness to come out the other side of it. We we have to sort of just pause. Express gratitude for that and for anyone that's coping with loss through this year. I definitely my heart goes out to each and everyone sort of coping in facing any sense of loss. So i guess it's just a feeling of gratitude for that and for knowing that my walking through this year whole and entering the new year with a sense of hope. That's where my head is right now just focusing on the important things now. I don't wanna dwell too much on the pandemic because we're still in it and everything. But i'm glad that you mentioned gratitude because you know like you said the conversation we had before there's just been so much that's happened and you know we as designers as creatives you know even you and i and probably others listening as black people like there's been so much that we've at process on so many different planes as we go through this year it's not just economic. It's not just jobs. It's you know our rights in in many cases you know so the fact that we've been we've managed to come out on the other end of it. Relatively unscathed hopefully is a blessing. So i totally empathize with that absolutely. Let's talk about the work that you're doing now your business dreams design and life. What inspired you to kind of. Create your own studio it's funny. My career has been largely multidisciplinary and primarily through large organizations and it was really the last chapter where we a small team of us. Got to create a multidisciplinary runway of sorts. We created very much what we would call looking back. Incubator that was tasked with helping large organizations create startup opportunities that wouldn't necessarily distract those large companies from their core. Focus their core business but would allow us to ring-fence multidisciplinary teams to run as fast as possible against opportunities that we uncovered in the marketplace and and sort of adopted a lean startup approach to to building businesses and spitting them out and some businesses with sink or swim but that was just sort of par for the course and we ended up that team. We ended up getting acquired by the boston consulting group in and we were sort of nurtured as a wholly owned subsidiary called vcd digital ventures and that runway. Just helped me find my footing as a as a creative leader in that fault to figure out how to serve those multidisciplinary teams the lead the design function within those teams. And while that was all fine and good in very grateful to be cg for investing in us as just a creative person. There were certain topics that i found myself leaning in on moore and also outside of the day job i had startup friends up and down the west coast. That would actually reach out personally. Say hey i have this this industrial design of this or have the strategic design question on that. Can you actually help me out. It's aiming at this sweet spot of of human centered opportunity and can you help me unpack it. Can you help work on this with me. And and sure enough. Those ads started increasing in frequency and instead of being all things to all industries on the bbc g platform. I saw that there was enough interest to entertain a few topical areas that that matched my unique individual set of experiences and my interest in things that i pr perhaps cared more about until i said with enough evidence of those sort of side investigations. I think there's enough here to plant my own flag and stand on my own. Two
The Value Is Not In The Opinion But In The Discussion
"Many people believe that. We just don't need any more opinions. One of the great features of social media of course is that we can all express our opinions. The problem comes though win. Those opinions are presented as facts and or construed as facts. When in fact they're not they're just simply opinions and it's interesting of course with this show. A lot of it is really my opinion. My perspective on something now. I don't purport something to be a fact. Unless i know it to be a fact and oftentimes i'd done it so a lot of times. This show is literally just my opinion and whilst some people say to me you know we really value your opinion. You've got a great opinion on things. I don't think that's the real value. The real value is in the discussion. That comes from considering other people's opinions or different opinions to your own. That's the value and that discussion doesn't have to even be out loud. It can just be an internal discussion. You have in your head. It can be a discussion amongst a few people or can be a nonstop flurry of comments and discussions in the stream. That you're talking about whether it's linked dean on twitter or facebook wherever it is so to me we can't have too many opinions. It's just important that we clarify what opinion on what's fact and that we don't just take the opinion for what it is. But then we use that opinion to generate and feed discussion. because that is where the real value is. The real value is not in the opinion. The value is in the discussion
How to Stand Out in a Fitness Revolution with Khalil Zahar
"Today we'll be talking about how to stand out in a fitness revolution because we are parts of a fitness revolution. I can tell you that right now. I mean i've got peleton in my gym right here on thinking about getting a mirror i mean. There's there's a lot of things that are going on. In this world it is a revolution so khalil. That leads me to my first question of why boxing like did you see a trend in the boxing space or is this more born from a passion for the sport. Yeah it's a great question. You know our story really tells that answer well so a lot of people know us for fight camp today but we actually originally started with a product called hicks so h. y. k. S which was like a terrible name But basically are. I started boxing in my life. Pretty late when it was about Twenty one years old and you know my background is actually more in soccer. But i really wanted yet. I fell in love with the sport. And i wanted to compete in studying competitive sport. The twenty one years old. It's it's you know you're kind of behind so at that point. I really wanted to shortcut my way to the east of lucien possible. That was very really adamant about you. Know having the best training regimen possible really tried to optimize single aspect of it and that led us know me to do you want to measure myself on a regular basis and there was not a lot of measuring out there for boxing specific stuff so we created this first version of the product. That's our punch trackers you with them on your race. The calculate the types of country throw measures the speed of every punch and you could recreate performance profile it and that went on to be a very successful product elite community you know. We had multiple olympic teams using it a lot of pro boxers in pro ufc fighters using it And then because boxing anime kickboxing Is a very special sports. Where ninety five percent of. It's not like ninety nine percent of the people that engage in it actually don't entering the ring and get hit but just do it for the fitness aspect of it so we can you know our initial products stuttered to spill two very different. You know typical customer and that kind of drought. It drew us into the fitness world. Fire nation. i really want you to just think that. Hey there's multiple ways to kind of make your start. make your splash. Is it because of a trend or is it because of a passion can it. Maybe be a combination of both. I mean that can kind of be where a zona fire lies. And they can really be a spark. And then of course lease to we can flag ration- and khalil for you. Since you started fight camp how have you seen the connected. Fitness industry evolve. How would just are connected to other people live or you know whether we've got stuff strapped on this. This is kind of connecting all of our stats. What we're doing here. I mean are people working from home. Instead of gyms is actually become the norm. Absolute thing it. It will be for portion of the majority of the portion of the fitness community. I think we're still you know like obviously with covid things have been accelerated loved. But you know we really believe that in the long run working out in a workout room makes a lot more sense to have in your home the same way. You actually have living room in the same way. You have a home theater in a big screen. Tv and a kitchen. We think it's going to be an extension part of our living spaces just because it's not something you you you're doing only once a month you know like a good fitness routine will engage in it at least at least three times a week so you know having to add friction every time that you have to do this with the commute and having to hit the class right on time where it starts. We just don't think it's aligned with the frequency in which you have to engage with it so that's one aspect. The second aspect is like home fitness. Home fitness is very popular today but it started a long time ago You know. And i'm sure some people remember jazzercise tai-bo that was really like the the beginning of the category but you know it led to a lot of like scan products especially specifically like in the late nineties. A lot of infomercial at the end of the night like black and white. And you don't train trying to target people that really wanted to buy a dream but now this silly inc a fitness and a healthy lifestyle and i can feel that this new generation of companies are lot more thin. -tic they're genuine. They're offering a better way and they're not targeting someone who's you know trying to press on the fact that you know you may not feel good about yourself. Look at all these people in shape. But they're they're targeting a healthy lifestyle. And i think they're building the products accordingly as well. I mean khalil. It's critical these days to stand up above the noise to be unique from your competition. I mean that just every industry a hundred percent across the board and let's be honest. Cop is fierce in the fitness space. So what specifically have you done to make fight camp standout. We're yet to see a serious competitor in boxing and kickboxing right. Like we. You know we. There's some concepts out there but you know when we started it was not about. You know trying to beat the competition. It was more. You know like there's a very unique opportunity here and being the first to bring a connected experience to boxing and kickboxing from home. And you know. We thought the power of teaching people how to do boxing. Well was also like you know a statement for you. Know the growth of boxing with a lot of franchise that were growing as well. You know like pre covid. Boxing gyms and kickboxing gyms. The nation were growing very very fast. It was becoming a very big fast-growing exercise that was gaining in popularity. But you know. Boxing is not easily. You know it's not easily accessible in terms of flake. There's a lot of technique you can just get a bag and hit it but it is not proper boxing. You actually have to develop the foundation you have to. You know work on your reflexes and then you have to know why you through a certain bunch and why you don't throw that certain bunch and how to move so we wanted to provide in the centric experience and at the same time naked interactive and. There was nobody else that was doing that at a time. Fire
Is This The Dawning Of The Golden Age of Wellness?
"Very simple message today. And i touched on this a few days ago. But i reckon we may will be embarking on what is going to be seen and looked back on as the dorning of the golden age of wellness. And i say that because it seems to be all the way talking about right now. I've never heard so many people talking about mental wellness. I never heard so many people talking about emotional wellness about the wellness of human contact and connection. And all of these things. Are i believe going to lead to a massive increase in awareness about all things wellness and many would say that we've been on the way for a while now and i think that's probably true but i think for a lot of people that were still seeing wellness as kind of one of these these fluffy things and even something like human contact is something that people sort of thought we. But it's just it's normal. It's just part of what we do. It's nothing special. And if i missed it i wouldn't really be the into the world. But as a result of this covert crisis an all lockdowns and restrictions. Lot of people have realized what happens when those things go missing. So i believe we are facing the dawning of the golden age of wellness. And i think whatever it is anything that is wellness. Moving forward is going to boom. There's no doubt in my mind that we finally reached the tipping point. Unfortunately it took that crisis to get us here. But we're here now and this season my mind the golden age of wellness. Just on the other side of this thing. But i can do let me know in the comments below. I do thank you time and we'll be back again
Q&A: How about an app to help people care for plants?
"I've always had a green thumb. And i'd like to code. That's why my idea is to build an app to help people take care of their house plans. It will include lots of faq's in troubleshooting as well as notifications to remind people want to water. The only thing. I can't do is keep people from over watering but i'll try. What do you think of this idea. Bryan. what's up ban. Thank you so much for listening. Congratulations on your multiple skills. Multi-skilled ability green thumb and like to code. I think i want this app. I love plants myself. But they don't love me back. And i realize it's not their fault. I think i am the problem. It isn't abusive relationship. Which i acknowledge and i would like to change my behavior but i. I guess i can admit this to you brian to our listeners. Because i'm not the only one like there's definitely a market to help people take care of plants better. I recently met a woman known as the plant doctor. Who makes house calls to both care for your plants as well as show you what to do and what to avoid so. She's coming to take care of the plants and then washes there. She's also teaching you to fish but not really fish. she's teaching. you know what i mean. Now it sounds like. Brian wants to provide virtual plant dr services. That's why bring that up. Basically what he wants to do is virtual dr services in the form of an app which is probably a lot more efficient than going to somebody's house and probably the most common model for something like this. These days is advertising where the app is free and has lots of little sections of advice. You can think of it like a blog. That isn't chronological like when you think about creating the content for it. It is a lot like creating content for eight blog. Ray wikipedia style site and all. This information is then going into the app so not chronological just topical. But they're also like you know the advertisements a lot of what we think of as perhaps annoying banners pop up from time to time and often you know how annoying they are is based on the frequency and the duration of those ads and such so it is possible to strike a balance and provide good user experience while still monitoring the app now. If you don't want to knowing banners or any banners at all then this might be a good low cost app. When i say low cost though i think this is something that has changed in recent years as well like there used to be a lot of ninety nine cent apps and one dollar apps and for the most part those apps these days anything. That's ninety nine cents or a dollar is going to be supported by more advertisements in the app or opportunities to purchase something else. So i think it's i don't think you should sell it for a couple of dollars. I think that should be introductory offer or a special promotion perhaps but if it really has good info and can be a reliable guide to help keep those beloved plants alive make it a quality product in charge at least ten dollars which is still not a lot of money to keep your plants alive if you create a resource that is really helpful and is achieving those results and who knows this could really be something so good luck with that. I think it sounds interesting. Let us know what happens in. Oh one more question for our listeners. Before you go. How much room should you give to grow. How much room should you give. Fun guy to grow was just doing some research on this. You should give it as mushroom as possible all right. You're welcome go free to use that today.
Susan Robertson How to Supercharge Your Creative Thinking by Outwitting Your Instincts
"I'm susan robertson and i'm an innovation strategist for fortune. Five hundred companies. Thanks for joining us today. I'm going to teach you about how the supercharge your own creative and visionary thinking outbidding your instincts. I'm gonna show you how to overcome major creative thinking roadblock that you probably don't even realize you have all humans suffer from a mental shortcut called negativity bias. The negativity bias is the phenomenon that negative experiences have a higher impact on our thoughts feelings and behaviors than positive experiences. So we're actually much more motivated to avoid negative. Then we are to seek out positive and this constant drive to avoid negative. Dramatically affects our thinking in ways. We don't realize because it's all happening subconsciously to illustrate the negativity by a little more. Think about this. If you believe someone had stolen twenty dollars from you. How angry do you think he would be now. Think about if you randomly found twenty dollars in the street. How happy do you think you would be. There's tons of research that shows that due to the negativity bias. We're much angrier about losing twenty dollars than we are happy about finding twenty dollars. Even though the rational value of the money is exactly the same. And that's the negativity bias. The reason this negativity biased is a roadblock to creative visionary thinking is because our brains interpret any uncertainty as danger and the immediate sub-conscious result is to try to avoid that danger ultimately. It's a survival instinct. Thank for a minute about way. Back in our prehistory when our ancestors still lived in caves. Let's imagine a little cave boy will call him grog grog. Here's a wrestling over in the bushes. He thinks i wonder what that might be. Any trots over to investigate it was a giant reptile and unfortunately grog is dead. Now think about a little cave girl. We'll call her lucy. Lucy here's a rustling over in the bushes to but listen. Thanks ha bat. Might be danger. And she runs away and ultimately lucy lives to pass on her jeans to all of us so us are descended from people who ran away from uncertainty and that instinct to assume uncertainty is. Danger is alive and well in all of us today. Our immediate subconscious reaction to any uncertainty is to assume it might be danger. We have a really common phrase that we all say when we hear or think of a new idea that very effectively kills new ideas instantly and that phrase is yes but whenever we hear a new idea or even think of ourselves our brains instantly focus on all the potential dangers. Yes but it's too expensive. Yes but it will take too long. Yes but the sales team won't like it. Yes but it won't work in our existing t system and on and on the problem with this is that it's exceptionally easy for us to identify lots of reasons why any idea might not work and it results in us most ideas before we ever even examined. If there's anything good we just reject them the moment we discover a potential problem because that yes spot is laser focused and lightning fast. The sba is so common that we don't realize how poisonous it actually is but it effectively squashes all creative thinking it. Squashes your own creative thinking when you say it or think it and it really squashes in a creative thinking from your team when they hear it from you so you need to wipe it out of your vocabulary seriously just hit delete on the yes but and that sounds like it should be easy but actually it's quite difficult because you have to circumvent an instinctive sub-conscious instant process that goes on in your brain. So that's the bad news. The negativity bias is never going to go away for any of us but the good news. Is we absolutely can retrain our brains to get around it. And i'm going to show you a neuroscience hack that will help you defeat your negativity bias. Time i call this thinking tool. Gps thinking and gps stands for great problem solving the trigger to know when you need to turn on your gps thinking is when you hear or think or say yes but when someone has an idea and you have to make a practice of noticing that yes but trigger by the way now that you're aware of it you're going to be shocked at how many times you say it or hear it every day. Once you've recognized that subconscious but process has kicked in. You have to now interrupt it with the conscious. Gps process. I'm going to give you the three steps of the gps process. And then i'll give you an example to illustrate step. One is g great. The first thing you want do is list anything. That's potentially good about the idea. What's interesting what's valuable. What's getting toward the goal. What's new were different about it. And this g great part is the part that your brain will naturally skip if you let it so you have to not let yourself skip this step g. Great step number one then step. Number two is the p. problem. Which is where your brain has been trying to go but instead of simply stating the problem. There's a critical difference here and that critical differences. You need to flip that statement into a how to question so instead of saying it will cost too much instead you say. How can we make it more affordable or instead of saying it will take too long instead you say. How can we do it. In the time that we have to p problem articulated in the form of a how to question. And then you move onto s solving. So now you solve for those problems you found in the idea by changing the original idea but keeping something about it that you thought was great from g great list. I'm going to give you an example. So let's say you mentioned to your friend you've been feeling a little extra tired lately and doesn't seem to be due to lack of sleep and your friend says Have an idea for you. Take a break every day in the middle of the day and take a two hour walk. That's what i do. And it seems to really help and your brain instantly focuses on all the yes buts in that idea. All the potential problems. Yes but i don. Tom i have too much work. Yes but i have to help kids with their homework. Yes but i have to have dinner ready. You focus on all the problems. That's your negativity bias kicking in and it starts with yes but so once you've realized that the yes bet is kicked in you go through the process in g great. You list anything about that idea. That might be good. Well exercises good. Taking a break during your workday is it. You'll be more focused when you come back to the work and you'll feel more refreshed so there are things in that idea aspects of that idea. That are good. And that's what you want to draw out in the g. Good step and once you've done that you move to step two p. Problem and you articulate those problems now in the form of a how to question so instead of simply saying i don't have time instead you say. How can i find time for exercise or you might say. How can i find time to take a break in my day or you might say. How can i find more time to relax. So i can sleep better so that. Step two problem but articulated in the form of a how to question and the you move on to step three which is solving and you solve for those problems by changing the original idea so you might say the the problem you wanna saw four is how to find more time in your day for seven exercise so you might say well. I don't have a two hour block. But i could find a few fifteen minute blocks and in those fifteen minute walk. Take a couple of laps around the house. Or i could run up and down the stairs five times. So you've changed the idea. You've you've moved away from a to our walk and you've modified the idea to be a few fifteen minute walk so you've solve for the problem but you kept something that you thought was good. Which is both exercise breaking your day. So that's the gps process. I'll quickly repeat the steps g good. What's potentially good in the idea. Knowing it's not finished p. problem articulated as a how to question and ask solution solve for those problems by changing the original idea but keeping something that you thought was great
Using LinkedIn to build your business and brand with Scott Aaron
"I'd love to do. We're going to deeper into linked jan and how you've been leveraging in using it because what we're saying to people is look leave untapped opportunity on link jin to really take the time now to build those connections because the seeds that you start to so now i going to come as you develop a nurture that just like farming going to seed and sprout and what you do now is going to impact many months down the track which is cost. Scott is what happened she you but before we move on sometimes we do need to plow that field a little bit talk about some of the ways that you overcame some of those obstacles new sites. Actually you'll superpower because sometimes when we are sitting in that situation off want now. Everything feels and seems hopeless. We're not able to take on any new learnings. That really could be the solution to moving forward because what happened to you. of course. it's taken that trajectory in a whole other area. Which now you'll specializing in. So what are a few words of advice some insights maybe around becoming obstacles that that becomes a superpower being resilient and that that can sort of late to successes and then i think jive deeper into to the link. Jim but what are some Insights you wanna share here. Well it actually. It all came about two different things so just four and a half years ago. I filed for personal bankruptcy. And i am i i. I don't believe you can go any lower. The net point now to preface. That i had a successful coaching practice. I had a successful online wellness practice but the gym was failing. It was losing about three thousand dollars a month. I was the personal guarantor of the lease and for business owners. That don't know what that means. When you're the personal guarantor of the lease your financially responsible for every dollar. It's owed on that least whether it succeeds or fails and that was about four hundred and fifty thousand dollars of liability debt. That was in my name. And i met with my business attorney and he said listen. You got two choices. You can continue having your two successful businesses fund. You're failing one or you can file for personal. Bankruptcy have cleaned sate slate and start your life now and when he painted that picture for me. There was no hesitation. A lot of people. That may be here that they're like all my guide. I might be faced with filing for bankruptcy. I didn't hear your life is going to be over. I heard your life is about to begin. Because this emory this was my opportunity over an eighteen year period that i was finally able to start doing things on my own my own way painting the picture that i wanted to paint carving the path that i wanted to carve people think that life is a straight line. Life is not a straight line there. Are you know again. We're in a very unprecedented time rate now in globally a lot of people have. There's been a lot loss. There's been lives lost. There's been Relationships lost there's been memories and precious time with loved ones that are lost but again we've all been through our own form of personal pandemics whether it's divorce whether it's bankruptcy whether it's cutting ties with family member whatever it is but the one thing that always kept me going was knowing that i couldn't control anything that has happened. Can't control it. It's early in the past. And i can't worry too much about the future because it hasn't happened yet and remember reading. A book called the power of now by eckhart totally and he talks about just and and this is m read. This is my the foundation. That i always come back to whenever there's a wall kicking moment whenever there's a hiccup with something that's going on. He says in this book. There's three types of people there's people that live in anxiety there's people that live in fear and there's people that live in peace. The people that live in anxiety are the ones that are constantly replaying the tapes of their past that are keeping them where they don't want to be the people that in fear are the ones that are so fearful of. What has it happened yet. They are paralyzed with what's going on right now. And then there's the people that live in peace and the people that live in peace are the ones that are living in the time period. That is the only time in our life that we can actually control which is the now the present moment which we are in rate at this time so when i started to think about that i knew no matter what was going to be thrown at me. There is a solution for every problem. And you hear it. All the time live in the solution. Don't live in the problem if it's already happened. Okay i'm going to work through this. There's a there's a way to figure this whole thing out and i had to remain grounded. And that is what's really enabled me to continue to thrive whether there's a pandemic or not it's allowed me to overcome those obstacles. I'm not saying that there is no emotional scars. We all have. We always carry around emotional scars. But it's how we process and handle them and grow from them and it's also allowed me to become resilient it's allowed me to understand and take conceptually know that no matter what the universe is throwing at me it's going to propel me to something greater and i look forward to those challenges because we are challenged when something is thrown our way and we are growing. We become better definitely and you being in the background. The jim knight building muscle. When you're lifting you tearing muscle a posh to make wine. You'll crushing those grades. And so to build resilience. You have resilience muscle. Guess what in asia guy challenges and obstacles to be able to learn and grow and because of that you'll now able to share how you you'll leveraging linking because that was something that the kind of apparent to you. Hey i can connect with all of these people. So what i've got. I've got gone in john beforehand. Is i have actually let me. Just see if i can bring this on. Looked you up on lincoln and they guy we've got. Your leak did profile so i'll go. That might be nice to have been. But you know you talk about the best use of linked into build your business and brand. What would you say have been some of the key insights. You've learned through leveraging region. Some of the how. To's that really have made a significant difference in how you have leverage in the outcomes that you and your clients are now getting through using this platform. So i called the layer cake of lincoln and the four best practices or best things that you can understand the way that i call it. A layer cake is because there's a big layer medium layer small layer and then a tiny layer and the big layer is your profile. This is this is where people get to know who you are and what you do and actually if you scroll down a little bit and maria on my profile you'll see under the highlighted the featured information rate. They're on the right hand side. There's an optimize linked in. It's it's a free download That i have where it helps. People start to optimize a pdf. That goes over the specific sections. And i always talk about making sure that you have a clear and present headshot you have a background photo that is branded to you. the about me section which is very very important and the two best tips that i can give you for the about me. Section number one Actually three making sure. It's in first person you don't want it in third person. Make sure it's in first person number to make sure it's two to three hundred words in length that is leading the reader of your profile. No here's what i do. Here's how i do it. And here's what i do for clients and finally a call to action. So is there a website you can direct them to. Is there an email. They can contact you out so if you go to the bottom of that you will see that. I put a call to action. Connect with me here. Reach out to me here. Give people somewhere to go. The experience action is also very important because the experience section. It really allows you to pudding key words and what people don't understand is there's something called seo embedded all over our profile which means search engine optimization so are linked in profile so emory if you open up another window and you just go on google and i i always do this with people and you open up another window and you just type in my name and you type in scott aaron One of the first things. That's going to come up with a google result on the first page is my latent profile. And are you talking. Yes and why. That's so powerful. So that means that you're profiles because microsoft obviously works in conjunction with yahoo with being with google so now when people are searching on google the redirected back to your page. So you can see rate there. My linked in profile is the third result on there.
Taking Advantage of Mr. Bear by JL Collins on Tax Avoidance Investment Strategies
"I decided it was time to cuddle up to mr bear and let him help me. Avoid some capital gains taxes as regular readers. Here no for the past few years. We have been homeless and nomadic. It's a lifestyle that agrees with us and when we'd like to keep doing for some time however at some point age will force us to settle down. The trick is deciding when that is act too soon and we miss out on xtra wandering wait too long and i might not have the energy left to easily make the transition but sometime in the next five years. There's a better than even chance that will be buying a final years house to that end we've had money growing. In a taxable account invested in of course vitae ax as i track this against the eventual sale to fund the house. I realized that we be on the hook. For a twenty percent capital gains tax until at least this new market selloff suddenly that capital gain was disappearing indeed with an eight percent drop today it would be completely gone so with the market down about six point. Three or four percent figuring that we'd be close enough. I put in the cell order and moved from visa x to our money market fund conveniently by the market's close. It was down seven point six percent almost exactly when i need it. Good luck so with this sale. I now have the capital freely available and will oh little to no capital gains tax at the same time then sold an equivalent amount of e b t lx bonds and bought v tsa stocks in an ira. Because this was done in an ira. There's no tax consequence. The net effect is that i have moved bonds from the ira and stocks into it again. While freeing up money for the purchase with no capital gains tax to be paid at the end of the day our asset allocation remains the same. This is not a bet that the market has bottomed cuna. Wouldn't you have been better off if the market had continued to rise even if you had to pay the capital gains tax of course but as i learned playing poker. You play the cards. You're dealt not the ones you wish you had. If i had a crystal ball i would have sold before the drop and happily pay the tax. But i didn't. This market declines simply offered an opportunity. And i took it. I prefer the market. Never went down. And i always could sell it again. The market doesn't care about my preferences. Why not wait to see. If the market drops further that way you not only avoid the capital gain but gets a harvest to capitol lost. I want to preserve as much capital as possible for the future purpose. Selling break even is the sweet spot for this gambit. Doesn't this run afoul of the irs. Wash sale rules my thanks to the several readers who raises question and especially to john are who suggested i added here. This was my reply to james. The first who raises question wash sales apply to selling at a loss from the article. You linked to quote loss from wash sales of stock or securities. This ruling provides that if an individual cells stock or securities for a loss and causes his or her ira or roth ira to purchase substantially identical stock or securities within a specified period the loss on the sale of the stock or securities is disallowed under the section ten ninety one of the and the individuals basis. In the ira or roth ira is not increased by virtue of section ten ninety one d end quote in my case the objective was to sell at break even with neither. A loss oregon. Because life isn't perfect. There will likely be a small gain or loss when the dust settles. But it'll be too small to worry about. Why did you move into a money. Market fund rather than bonds with v bt lx mostly because it was easier. And i wanted to get the order in before the market closed i might move into bonds later. Wait but are in bonds. Best held in an ira ordinarily. Yes but remember. This was done to free up capital from stocks for potential future spending money you intend to spend in the next five years or so is best held in cash which is a money market fund is or boss planning any further moves as noted in the addendum to my last post when the market was down about fifteen percent on february twenty eighth. I moved some v. b. t. l. x. to v. Tsa ex if the market continues to drop. I'll do more of that. Taking advantage of drops like this are what bonds or four. Isn't this scary. No wrestling grizzly bear in your garden is scary but this time is different right. Nope every market drop feels like this. Time is different some day. If it truly is nothing will matter. Least of all how. You're invested example 1963 brink of nuclear war between the ussr and the usa a truly civilization ending possibility. Great time to buy no war market goes up. War market doesn't matter.
You Should Brand It For Those Who Don't Understand It Too
"Normally. When we think of branding we think about something. That helps differentiate al product from another for people who know what they want. So you know you want a laptop computer. You've got the choice between lenovo brand or an apple. Mac book brand for example. But today when i was out on my walk on the street and not in the park because close my park. I saw an example which i think explains why you be branding things for people that don't understand it because coming towards me on a car. I saw one of those rooftop storage box things. And i'm thinking to myself what they actually call. That was a long walk a couple of hours so your mind starts to wander and you see something like that. You start to think. And so i'm asking myself. What was that thing called. I couldn't actually remember what it was called. And then as i'm having this thought as this cargoes passed. I can see the brand on this thing. Takeuchi aka and it's very well branded along the side and also along the back and so now when i want to go and find out what that thing is instead of just searching for car rooftop storage box thing i'm gonna typing the word taka the brand and so now that brand is cemented him my place. Even though it's not a product that i've really thought about buying and it's not a product that i've really seen very much around and the idea of having your brand on stuff not just for people who know what they want for people that don't is i think something that sometimes escapes us and as if to prove my point about twenty minutes later a naveh compost having another one of these storage boxes and i still can't remember the brand all met box. It wasn't very well branded. Eat some i think it was. J moti 'em or something but it wasn't very clear branding. They really hadn't thought much about the branding for passing by traffic for example and for people who didn't really know the difference between the brand and another so. I think the listening that that i picked up at least was that when you branding things don't just think about branding it for market. Who understand you'll product. Think about you'll branding for those. That don't understand it. Because if i don't understand it and you branded then all of a sudden your brand is the one that i recognize and your brand is the one that i will go back to
CAUTION : Wellness Is On Lockdown
"Locking people down in their homes and not allowing them to go out and interact with other people. Of course what we're doing is denying them that very basic human need of connection and similarly with social distancing by preventing people from actually coming into contact with each other again. That human need for touch is something that we are denying them which is all part of contributing to their overall wellness and well being and similarly shutting down a lot of these so-called non-essential services like spas for example again. We're preventing the need preventing people from having that contact and that human touch and easing a little bit of getting a little bit of relaxation. A little bit of muscle relieve tension. Relief those things all contribute to our overall wellness and wellbeing and even here in malaysia. Interestingly where about to go into another lockdown down here at midnight tonight. Don't exactly know what that means. But we're told it's just like the first lock down way back when which is a full on hard lockdown and speaking to my car practice yesterday during that first lock down. He was not permitted to operate because he was not considered an essential service. Chiropractors malaysia. a lumped into the same category as traditional chinese medicine and spas and therefore conceded essential. But nobody goes to a chiropractor for a giggle similarly with chinese medicine. Nobody goes to a chinese medicine. Man for a giggle. They go there for their wellness and their wellbeing. Now whether you believe or not in their particular form of wellness doesn't really matter. Nobody's doing it just for a bit of a gig just for bit of fun doing it to make them feel better similarly. I think really with a massage. And i'm not just saying this because this is my industry but people don't go for mass is just for no reason. They go because it actually makes them feel better whether it's relaxation whether it's muscle relief whether it's even just that emotional connection that touch it's still something that contributes to their overall wellbeing. So think the idea. That wellness is on lockdown. During these lockdowns is a pretty powerful statement and the interesting part about it is though. I think it's actually going to open up some bigger opportunities for us as an industry on the other side of this. Because i think it's it's increasing awareness around all things wellness and wellbeing for mental physical all the way through. Maybe we'll talk about that one tomorrow but for now lit. Think about that idea. That wellness is on lockdown. I think that's what's happening now. I'm not making a political statement on whether or not we have a choice. Maybe we don't have a choice. That's a different conversation. I'm just saying that by locking us down as we've been doing over the several months and continue to be doing now into this new year. We are actually putting wellness on lockdown to
How To Get on Podcasts as a Guest
"One of the most free questions. I get asked about podcasting is how do i get on other podcasts as guest and its frequent for good reason because people know that podcasts are powerful way to market themselves to get out there to be known. Nobody wants to be ignored. But how do you get on a podcast. You just use cold outreach. Do spam people in their inboxes. Asking to be on their podcast. What is the most effective way to regularly show up on other podcasts. Well i'm going to tell you share with you my system so you can lineup guest appearances for the rest of the year. First of all. I want to address something. That's very very important. One of the things. We all have to come to terms with no matter where you are in your entrepreneurial. Journey is understanding. Why you should be on a podcast. Not talking about the benefits here. i'm talking about. Why would a podcast host. Won't you on their show. You have to honestly answer that question for example. Take a look at some of the bigger podcasts. Out there W f by marc maron. Joe rogan the jordan. Harbinger your show. Why is elon. Musk being interviewed by. Joe rogan. Why did richard bring it on the dribble. your show. Why did president. Braga obama get on w. f. with marc maron. How did that happen. That cold email. joe rogan. No probably the other way around right so the first thing we have establish is the more value can add to an audience. The more likely it's going to be that you're going to show up on that podcast. Let me say that again. The more value you can add to an audience the more likely you will be a guest on that podcast so elon. Musk shows up on. Joe rogan because joe rogan knows. His audience wants to hear from him. He sought after the something here. There's something that he can offer. That makes it worth him trying to get him on the show. One of my favorite podcast interviews is with jamie fox on the tim. Ferriss show and tim for a shares that it took him years to get to the point where he knew jamie foxx enough to convince him to get on his podcast. He had to put a lot of work in a lot of time. A lot of sacrifice a lot of investment and. I'll talk a little bit about how he actually got jamie fox at the end and how relates to today's lesson. Why did tim ferriss go through. All that effort will because he knew the jamie foxx would be a brilliant episode who share incredible stories. He has a lot of value to add. So i want you to start thinking in that way. Yes we all are not jamie fox or president barack obama but we can add value to an audience and we could start somewhere we will have to start with the can show right. We can start with smaller podcast with audiences that are more niche that can really benefit from what we can offer but a lot of us get disappointed that. Hey i'm reaching out these podcasts. And they're not getting back to me. I can really offer a lot of value. Omar will one of the reasons why they're not getting back to us because they just never heard of you or they don't really have any kind of rough of what you can deliver so we're going to solve this problem immediately. One of the best ways to get on a podcast. If your brand new is to be noteworthy that means you have to show people that you can deliver for example if somebody wanted to get on a podcast and they just reached out by email and said hey podcast. I'm an expert at seo. I think i'd be really valuable to your audience versus somebody who says hey. I'd love for you to have me on your show an seo expert. I should talk about how. Google has become the dominant search engine and y. Here's a link to that ted talk hoover's opening the email whoever's reading the email whether it's the host or the executive system that works for the host. They have a lot more mature work with now. They have a reason to say. Yes they have a ted talk to watch and say. Wow this person's credible they really delivered Enough people in that room were willing to listen to this person. He commanded an audience. Might be worth having on the podcast so you have to really give them something to say. Yes. this is why your own content is really really important until you have a few great interviews under your belt where you can share those in your pitches then you need to shoot something else whether it's a youtube video whether it's a bestselling book up performance onstage. Give something to. The decision is easy. It's an easy s now. Our which is one of the ways you can do. This is one of the strategies. I used in the beginning where i literally would go to the pages of all the podcasts. I wanted to go on. I emailed them and Ask them to be on. And i gave him some materials to kind of look through to know that. I'm legit but a more effective way is what's called a warm introduction. Introductions are one of the best ways to get on podcast and it's the fastest way to get a. yes now. there's a few things you can do. Let's start with one of the easiest step step number one is do you know anybody. That's been on amy podcasts. As a guest. Look at all your friends on facebook on social your emails. Is there anybody in your network. That's been on a podcast guest. That knows that can vouch for you if so ask that person. Hey can you introduce me to that. Podcast you're on. A warm introduction is an easy way for them to say. Hey that gas was good and the recommending somebody. There's a good chance that somebody is going to be worth my time. This is why. I really emphasize the importance of building. Your personal network making friends in your industry because you can always help each other out vouch for each other and remember. I talked about how a lot of just don't know who you are. The more you network the more. You're well known. There are so many people. I know that are so good at networking yet. They don't have a best selling book. They are not a social media phenomenon. But if i say their name people know they are because they are great at networking. They're great at making friends in their space and people like that will never starve because they can always find opportunities because they know somebody. So get a warm introductions one of the best ways to get on podcast. Next piece of advice is your aim. Should be trying to get on five. Podcasts doesn't matter the size of the audience or how newer old the podcasts. Is you wanna get some rips. You wanna really understand the process and you want to deliver. Will you wanna do in those first. Five is be the absolute guest that podcast has ever had. I'm talking about study. This podcast study everybody. Who's in your niche or have spoken about the topics that you might talk about in the interview or in the podcast episode and cover things that haven't been covered address issues. Problems challenges that other people haven't addressed on the podcast before you want to be the most guests they've ever had you want to be the jamie foxx episode. Okay why because this is how you're gonna viral market yourself if you knock it out of the park. And you're the best episode for each of these. Podcasts podcasters listen to other podcasts. And the here episode the blake. I gotta get this person on my show and that really worked for me. I work super hard on making sure. I nail my first interviews. That i crush it that i really deliver value. It's my only goal. I'm not trying to promote products and services if the host talks about my websites or my products. That's great. that's fine. But i don't even mention the asking. That question is are any way people can reach out to you. I give out my e mail or give out my twitter handle and try to get the conversation to continue on those mediums. The point here is that you just got to really nail. This not only will help you with the viral marketing of a. But it's a great set of interviews that you can use as samples of your work when you reach out to other podcast to be a guest on. My next tip is make a list. Make a list of all the podcasts. You want to be on. And it's okay if you shoot for the stars and he may even wanna work to that list so like number. One is joe rogan number two. Is tim ferriss. Show whatever just you know naming names here. But you have your favorite podcasts or the best podcasts you want to be on and work your way down. you know. it's okay if that list is one hundred. Two hundred three hundred podcasts. And see as you know a a bucket list you know. I wanna cross these off. And i want to get through all the podcasts as much as possible. And don't forget new. Podcasts are being launched all the time. so you're gonna want to update this list but the list is great to have so you can track your progress and is literally just a spreadsheet on google sheets. You know the podcast name. The podcast host The link to the podcast. And then i actually have a column or linked to my episode. Once i'm on it when you're starting out on another quick tip. I have to say this. But i've noticed some people don't do this but when you're starting out when you're trying to get on other podcasts. Dopey a prima donna. Okay don't be too precious. A lot of people. Don't want to fill out forms. They wanna do pre interviews. They don't wanna do the initial chant. Sometimes they think well this established business successful This is beneath me and this podcast is not popular anyway. Why should i do this. Well you should do it because if you wanna get on the show. That's what needs to be done. There's no room for pride here. You want to get on the podcast. Go through the format. It's good for you helps you prepare helps you do your best when it's time to actually be on the podcast and you're on the road of the actual episode. You gotta earn your stripes. You might be successful in your own area in your own business. But you're entering a new world podcasting and you're nobody here. I don't want to speak on your behalf but if you're a beginner you are still earning your stripes. You're still proving yourself as good guest as a gray guesses a valuable guests so run through the steps in the is as needed. And sometimes you're going to have to do all these kinds of hoops and prepare and schedule months in advance before the episode of airs. The better podcasts. Actually you know. Have a pretty long lead time. Some of the bigger podcasts. I i've been on. They had four five six months of lead time. But as you know time flies so put in the work now so you can reap the benefits later.
How to be Brilliantly Resilient After Life's Sucker Punches with Mary Fran Bontempo and Kristin Smedley
"We're talking about how to be brilliantly resilient after life's sucker punches and we've all gotten psycho punches over the years fire nation and. Let's start with kristen. Where specifically did brilliantly resilient first of all your brilliantly resilient. It's it's when like you said john you get hit with a sucker punch and brilliant. Resilient people will be stunned maybe even knocked down ouch with. They're not knocked out. And mary. Fran and i have been sucker punched over and over again in life and then we came together by well you might say by accident but we know that the universe kind of aligns things for us right and when we started talking we realize that both of us had gotten knockdown not knocked out and we each had things that we did that were similar or exactly the same to reset our mindset in our lives rise with some really special parts of the formula and then the key we found that our skills and talents our brilliance. If you will just charted us on this whole new trajectory that we did incredible things because of those sucker punches it was pretty extraordinary and fire nation. And what that. I've really been diving into a lot recently. Stoicism and know the whole philosophy behind. That is doing what you can where you are with what you have. Because listen if we're going to dwell in the past and we're gonna look at our past sucker punches in just like let that dictator future than what kind of future do we have. Yes is a great to learn from our past mistakes past cycle punches absolutely to maybe adjust pivots going forward in the future but at the same time. It's like let's be here and the now and let's be brilliantly resilient after the sucker punches any positive way going forward and i love what you to have done together is. You've taken brilliantly. Resilient in you've broken out into three very specific parts which are reset rise in reveal your brilliance and i really wanna go through these three parts right now in a very chronological way. So mary fran. Why don't you start us off by talking about reset so the reset is this part. Where you kind of find yourself. Suddenly laying on the ground looking up at the sky going. What the heck just happened. The reset is what happens. When you get this sucker punch whatever it may be. It can be personal. It can be professional. You know we don't we. Don't judge over here. It can just be kind of being pecked to death by the little things of life you know so whatever you are sucker punch or train wreck would be. That's the part where you get to reset. And that is the part where you're inherent in this key. Inherent resilience comes in. You know we hear so much about resilience these days and everybody thinks it's this kind of nebulous thing that's out there that they don't have it's in you. You were born with it so when we talk about the reset it is resetting with resilience that you already have you know when you were you. Were a kid you you you learn to walk by continually failing but you didn't name it that at the time so you know it's there it's something that we can immediately rely on and with the reset. We have a couple of things that we talk about. We talk about a value system which is hugely important. We talk about your perspective and we talk about controlling the controllables but the values pieces the one that i think we wanna focus on right now right k. Yeah yeah. I'll actually if i can give a quick story with my own Sucker punch i was. I headed fully planned my life out of listeners out there that are chuck in those boxes every day and you get a real thrill from that and i got hit with my first. Two babies were born blind. That was nowhere in my preparation. But what i learned is it was the my perception blindness was the block in our life not blindness itself. If you can imagine it was how i was looking at it in terms of devastation of settlement fear and when i changed my perception then my boys and i and my cited daughter started on a trajectory of allowing them to achieve greatness. They were destined for but what happened to me personally in my own work and business and launching a nonprofit in the meeting with mary fran and doing brilliantly. Resilient is there. Were some core values in in how i live my life that once i aligned my parenting my business my nonprofit to those core values then the exponential success started any new core. Values are actually so important for you to establish which. I never would have thought this before. I really sat and studied it but it is so important that there was actually an episode of e o fire in december that was dedicated to core values. That they are that important. And i think mary has a few more things to add on on values. Yeah i mean one of the things. That i think is so profound. Is that these giant sucker punches. They knock you for such a loop that it takes so much away from you. It takes away your plans. It takes away your goals. It takes away your purpose but it takes away your identity. You know you define yourself in a certain way and then something happens. I found out on mother's day of twenty ten that my son was a heroin addict. I mean up to that point. I had an idea of who i was and where i fit in the world and where i was going to go in that moment all of that disappears but when you dig deep in those moments and when you're flat on your back that's when you get to do it you dig deep and figure out what your core values are. That's the beginning of your foundation for every rise. That comes after that. So there's a lot of powerful things. These leisure shared fire nation. I mean one thing that i really honed in on for any number of reasons is the phrase that mary fran used which is controlling the controllables and to me. That's actually very comforting phrase. Because listen things are outside of our control. I mean what are we really going to be stressing out about. I mean let's be honest. Chris and didn't have within her control. What happens when her children were born blind. But what does she then shift to after that. Initial you know struggle and shock while she shifted to controlling the controllables now. She has a nonprofit now. She's moving forward with us now. She has such a better understanding because she just said you know what. I'm going to sit here and this moment. I'm going to control what i can control these controllable variables. So there's a lot to be thought about under this reset section and fire nation. We may be kind of dipping back into these as we proceed forward but the next part is rise so mary fran what do we have with this section in the rise you wanna look at and again as you said j. l. d. all the stuff kind of works together in the rise. You wanna look at what you can actually do. And this is not living in the land of magical thinking here this. Is you know what we want. And and what we can do are often very different things but the things that help you figure out what you can do. The rise is all about the action step but the things that go into that are what are your resources. What is your skillset. And the big one for us is who is in your tribe and you know very often when we think of our tribe we think of what christian calls the ride or die folks. You know the ones who are with you your first level contacts. Who are your biggest cheerleaders and while those are the people that you definitely need in your tribe. They are not always the ones who are going to help you rise. Because they're often the ones who want a stroke your head and say poor baby when sometimes what you really need is a kick in the butt or somebody who's got a better or a resource that is not within your immediate tribe so we really encourage people to expand that tribe so you can figure out what your action step is gonna because it's all about the action.
Succeeding in PR during a pandemic with Victoria Kennedy
"Today we are talking. Pr i am so excited. I am joined by victoria. Kennedy who is. Ceo of victoria's pr and she works with a range of different entrepreneurs getting published a mentioned in top publications. Thank you so much for joining me. Today victoria thank you so much for having me gary. It's a pleasure to be here. It is so good to have you back. You are my first episode in twenty twenty one. Hopefully twenty twenty s behind us now twenty twenty was the weirdest year ever and it's impacted the pr world so right out of the gate. I wanna just talk to you. About what the last nine months twelve months have looked like since kovic started. How have you adapted your pr firm. And how has pr kind of as an industry had to adapt to cove it and this virtual world. That is a fantastic question in one about to say goes against industry. Standard occurs won't be on the show otherwise so the last nine months have been the best nine months of my entire career. Be best. I am so grateful for twenty twenty now really i mean because no no not but yes i am. Let me explain by that because it wasn't just good for me. I want to explain to you. Why now twenty. Twenty one is the best time if you're a digital marketer if you have a digital business to get into it because what we're seeing right now is a paradigm shift. That is what happened when covid been a lot of businesses went under and a lot of big businesses were too big to fail quote unquote realize. They can't do business the same way they were doing it before. What does that do. What does all disasters do. Destruction brings creation guys. This is our time for creation. Ice started my pr business. During this pandemic time it was doing real estate marketing. Okay had my agency agency owner marketer riot. I hit it during this time. My background is. Npr's it wasn't like. I learned something new however it was a it was a different business altogether and i took advantage because what a traditional pr companies doing right now. They're struggling the old ways to get into publications. Where you go to networking events and you smooth and you drink and you take people out to coffee in lunch and expensive. You know restaurants blah blah blah. You can't do that anymore in that is not coming back okay. Which is fantastic for people like us who work from home. You can work from anywhere in. The world is a matter which country in we can still network. Fine editors find journalists make real realize connections and then use those two to establish our pr business dwelling pr. I've used digital marketing to my advantage and hoping we can talk about that today but guys. It's never been better. This has been a great year in two thousand twenty one even better that i'm love your perspective. And and that's the hardest thing with a lot of businesses. Like you know it is an adapter die sorta situation and it sounds like you are agile and ready and kind of trying and figuring things out. What has the playbook look like in how. How has it tied into digital marketing for you in the firm. Yeah well it's funny that you should say that. But i'm i'm giving a tedtalk in two weeks in my talk is all about reinvention. Cool about how you must. Reinvention is like the new superpower being able to adapt is what is going to save. You especially now technology's moving at such an exponential rate jobs are becoming obsolete those who can adopt the quickest or the ones who are going to reap all the words not the ones who are. I'm so sad. Everything is turned out horribly. But there's always opportunity anytime. There is like in the great depression that produced the most millionaires. Ever i don't know that i don't know most people know that but you think about all this hardship. There's also so much opportunity guys in. This is our time to get that opportunity as far as digital marketing goes for pivoting. You know these big organizations are having a hard time catching up. So what did i do. I went in and snuck and got the market share. You know. i'm reaching out to people on twitter. i'm reaching out to editors on the platforms that they like. I'm messaging them on following up with things at big corporations don't do because they're too good for it. I'm not too good to comment a funny meme on. Somebody's tweet because i find it funny right. I'm not too good for that. And that's the thing. Those are the people who win. I was able to start mike. pr company. We went from zero to six figures in three months. And there's a couple of reasons why but one is. Because i wasn't afraid to work hard and to it's because i had already established my personal brand as an authority in the marketplace. We'll talk about the power personal brand how this plays into it but number three because there's a door open in the pr world reese's usual is not happening anymore. I took advantage of that by using my digital marketing. Spills skills in marketing and i transferred that to pr. So if you're in an agency like a dog maybe a dog trainer. Did you ever think about you can do that online. You can train other dog trainers online. Course right there's so many different creative ways we can think now guys think digitally because that is the future.
How can I increase my conversion rate?
"Has heard that increasing your conversion rates which is the percentage of people who see your offer by it is more important than finding new customers. But how do you do it. This is a good time for a reminder. There are only three ways to make more money from your business. Starting a side small business. Whatever it is you only got three ways to make money from it. You can first of all acquire more customers so you've got a few customers you like. Where can i find more. That's how most people tend to think number two. You can sell more to existing customers so you can either raise your price or sell more products provide more services etcetera wore number three. You can increase the conversion rate again. A number of people the percentage of people who see your offering by it so in the long run. You'd like to do all three of these but most inexperienced business owners inside us lawyers focus mostly on the first one about is working on getting new customers but conversion is extremely important. We're gonna talk about in this listener question today. But here's a quick example if you have one hundred people who see your offer and one of them. One hundred one hundred people coming to your website every day. Let's say one of them signs upper purchases. That's a one percent conversion rate which in some industries is not bad. You could focus on finding two hundred people to see your offer or you can work on trying to increase that conversion rate perhaps to two percent or higher. And of course if you could do that well. The same number of people are coming to your sites or otherwise seeing your offer. But you're converting twice as many or whatever. The number is so conversion rate is very very important. What are some ways we can actually or improve it. Let's talk about it after this quick message from our sponsor. Thank you sponsor whether you're looking to add stable cash flow. From dividends or prefer long-term growth through appreciation fund rise makes investing in private real estate as easy as investing in stocks bonds or mutual funds. Got an easy to use website. You can track your portfolio's performance and watches. Properties across the country are acquired and improved. I am personally a fund rise investor. I've been using their service for more than a year now and not required to do that at all as any part of our partnership or sponsorship. Here i really enjoyed it. I thought it's a really interesting model. Especially if you're looking to create diversified portfolio and invest in real estate without. You know being a landlord. I encourage you to check it out. See for yourself. How one hundred thirty thousand. Investors have built a better portfolio with real estate. It takes just a few minutes to get started. Go to fundraise dot com slash side-hustle today that's r. Dot com slash site us up rise dot com slash site. Us all chris just listening to the show since last year. I've heard you say that increasing your conversion rate is more important than finding new customers. That makes sense. But how do we do. What are some ways of the small businesses. Have been muscled through here. You i've heard about ab testing for example. But it sounds complicated or something. If you have any ideas. I would love to hear those two. Thanks chris gay man. Thank you so much for listening and philly right. Conversion is the way to go. And you're actually on the right track with ab testing so. Let's let's talk about this. Ab testing also known as split. Testing is not only for big companies for anybody. Who's not familiar with this. Ab testing is when there are two versions or multiple versions of a website. Or anything else that you interact with online and you only get to see one of those versions when you're a consumer but the business is actually seeing how different people respond to different copy or different design or some element and over time. They kind of add these things up and say okay well version a. is better than version b. or vice versa. And then you start testing another variable and yes. It can be very sophisticated. So that's why some people think well. This is only for big businesses. Some businesses are constantly testing dozens of variables in adjusting in real time. And such but the reality is a lot of big increases in conversion rate are not gonna come from like these tiny changes in like all the dozens of variables. They're gonna come from a couple of key things. And so if you have a website if you use google analytics showed usually encourage people to do. It's free you can put a tag on your website. And google allows you to a certain number of experiments where you have two different versions of the site wordpress. If you're using that also has free or low cost plug ins so just search wordpress split testing wordpress ab testing. If you shop by. They also have a way to do that. So basically wherever. Your website is hosted. Look and see if there's an easy solution for it if you don't want to try something else just because they are so common now and then once you get going. You should always be testing. Something as i said has the big things. Big things are headlines other messaging pricing in particular. Like i've seen more than once that increasing the price doesn't actually 'cause conversion to go down sometimes so then you make more money on every sale in some cases it may actually go up. A higher price conveys more confidence to buyers depending on the product. And so that's the most important thing that i would start with Delving into that world a little bit a couple of other small things ask for referrals. People are referred to your business. There's this built in trust element compared to just somebody who stumbles upon it. Cold display testimonials and reviews also builds. Competence shows social proof. Perhaps had a guarantee if you don't have one and that depends on the kind of business. Of course i usually say have really bold guarantee like a really strong guarantee or none at all but these are just a couple of tips. I think overall just explain that role of ab testing is going to be good for japan than anybody else. In that situation of i've got business. How do i actually increase my sales to just go out and find customers or is there something else i can do. There's something else you can do. Is explore how to increase your conversion rate.
Im a travel blogger. How do I pivot my business during COVID?
"The travel industry has taken a major hit because of covid nineteen and today's listener. Today's qna wednesday question from jim is spot on. How do you pivot. How do you change how to make something happen. When you took such a blow. I recognize the truth of the matter. The truth of the matter is because of covid. people can't travel or at least depending on the country. You're on the can't travel easily or safely. This is a suction we all say to ourselves. But it's partly true. Can't travel maybe internationally but people can do some traveling like a road trip even if you're in a country like australia where they really are super super strict when it comes to the covert restrictions where the close the borders between states like. You can't leave the for example. New south wales which is a stash rilya when there are a few cases pop up. You know the borders get close but you can travel within new south wales. So let's just define the problem. You can't travel internationally. travel blogger. the world's your choice ter- and there's so much material out there but this is an opportunity for you to create a different stream of income a different Chapter in your business career. Local travel road trips exploring. What's in your backyard. And of course you could start with your own local area but just because you can't go somewhere. Let's say for example. You can't go to australia and Help people in their local area to do some local travel you can curate some content curate. Some ideas from other videos other blogs and serve your audience for example in new south wales in australia. You can go to beaches. You can go to the blue mountains. You can go skiing. In the winter. In kosciusko mountain you can go to byron bay which is scored like a yoga hippie. Beachie vibe you can go. There's so many options within the state and people are hungry for break right so this is another option. Just kind of pivoting your business. Creating maybe books guys videos courses live. Coaching calls summits events where you help people or guide them to travel. Locally is easy for us to focus on problems and not think about. What can i do rather than i can't do. So yes you can't travel internationally but you can locally or you can help people travel locally another thing that comes to mind when it comes to travel blogging. It's like hey. I usually do. Exotic locations like how to go to vietnam for two weeks under three thousand dollars or backpacking around europe. And these are not really options anymore for your target audience. Yes they can't travel now but any of these trips will require planning and planning can be done anywhere. For example nicole took eight weeks and did a bit of traveling in europe and that trip took about nine months. The plan we did with some friends of ours. Jason and carolina zuck with a lot of fun. But there's a lot of coordination especially you want to many countries the different modes of transport. Those flying this train. There's renting cars there's accommodations their sites. They wanna see in each city. There's downtime there's beaches there You wanna shop so it takes time to plan a trip like that and for most people. They're not going to go on a trip. Like i gotta go to europe every day or go to vietnam every day or go to costa rica so they want to make the most and planning is a part of that and in my opinion planning is a big part of the fun of going on a big epic journey. A big trip is a travel blogger. You can really hone in on the planning part the preparation part of actual travel. And that's from the bag of tricks. Of rick steves He really focuses on the planning. You can do the same and you can even do A little bit of a niche thing like budget or luxury and you can even just down a little bit and either do luxury travel or budget travel or to travel in a big group that type of thing and this is actually a good time to do it because you know people are starting to see. Hey maybe we are on the other side of cova. The vaccine is how maybe in six seven nine months. It's possible to travel somewhere. Maybe in a year and that's just enough time to get the planning going to have everything sorted out so when you can't travel it's all planned out. You're all set. You're all excited. You're all packed and you're ready to go so planning is a big part of that so maybe spend some time focusing on that on your block. What to pack Luggage what to buy beforehand. What about travel insurance. These are all ways for you to really have revenue streams where you can do amazon associates and get commissioned when you recommend certain products items. I always say when it's downtime in your business for example in the software world and the bbc world december january notorious for being slow. So when it's slow when you're having a downtime it's a great time for you invest in content. So if right now things are a little slow in your travel blog. This a chance for you to really invest the time in building a youtube channel in writing a book on your travels and why you should travel or where you should travel to travel guides because it's going to take some time for you to create this content publish it put on the world market and by time it's all set and done people will start thinking about traveling again and it's an asset that you can use forever. It's not like you write a book and you only can sell it tomorrow. You could sell it for years to come. and of course it's trout guide. You can use as a basis to sir. Updating it year after year the other day our team at women ninja were running. Some webinars get. We like to use their own software and one of our team members. Cj she sharing some photos from our last Team retreat in bali and we were reminiscent with these photos. And who's just reminding is a how much of a great time we had on that trip. I thought to myself how many people take all these photos when the epic trips and they never look at them they never reminisce. They never really looked at it. And say wow what a great time. Those are ray positive feelings and more people should do that to remember the good times. remember the travels. So that's something you can lead that something that you can create for your community a weekly webinar where somebody can share their last trip. Share the photos share what they learn. Share their favorite memories. Everybody in the webinar can experience that plays virtually and get really excited about when they're going to go and see that place and of course if they're doing the sharing gives them a chance to rekindle their love for travel.
If Small Business Is 'Too Big To Fail'...Then What Now?
"May recall a few years ago when we had a major financial crisis around the world a number of countries stepped in to save the banks and institutions. I doing that these institutions. Were quite simply too big to fail. If these companies failed then the entire economy of their country would implode but the other thing to think about is that in many of these countries small businesses. Sme's small and medium enterprises mom-and-pop shops essentially to a large degree represent up to thirty forty fifty percent plus of the gdp of these economies and in many cases much more in terms of the percentage of the workforce. So the reality is that it's small business that is actually to defile. And i just think it's worth thinking about the implications of that because there's a number of countries right now around the world where many many small businesses of course are closing down the just going out of business as a result of the various conditions and lockdowns in posed by the covid nineteen pandemic that. We're all going through. And so whilst the number of countries are doing what they can to keep a lot of these industries alive. The comes a limit at some point. It goes away. And i think for many countries in many areas. We're reaching that limiting many as well. So i think it's just worth thinking about if these small businesses file just like when the big banks we're gonna fail then we have potentially going to have our entire economies employed so what you can to support your local businesses and whenever the governments are trying to throw money at supporting local businesses and keeping these industries alive. Just remember that collectively they can sometimes represent fifty percent of gdp and sixty percent. Plus of the overall workforce so small businesses are simply to be defile. What do you
Floridian Finds Fair Value Flipping Furniture
"Today story call center. Employees in central florida binds that restoring furniture too hard with a bit of technique and finesse actually learned a lot in a short period of time. He goes from learning the ropes to budding side-hustle to actually running it as a full time business. I'll tell you exactly how it works. Then he makes another change another career change. That demonstrates y improving. Your skills is so important. It's a big part of this message. I try to bring every day and by the way. Welcome to school. My name is christina. Abo- i have the privilege of bringing you the sharpie day and ultimately it's about encouraging you to diversify your income to create more options for yourself and not just options to be overwhelmed but more options to create more security so that you have a backup plan so that you have more income coming from different places you're not reliant on one source etc so often talked about these things about diversifying. Your income can give you freedom insecurity. Well this story illustrates it really well and it also happens with no debt and very little stress so perhaps the archetype of a model to follow no debt very little stress increasing your freedom and security stories called floridian finds fair value flipping furniture in. Yes i did have fun coming up with that title. The stories coming up in just thirty seconds in two thousand twenty one. A truly diversified portfolio needs more than the mix of stocks bonds and mutual funds. It really needs private. Real estate studies have shown that portfolios with an allocation to private real estate generally delivered a better risk adjusted return with more annual income and lower volatility over the past two decades now with fundraise. This level of powerful diversification is available to you. Fundraise has been a partner of the show in the past. But i also use fund rise. I am a fundraiser investor myself. That's not something. I am required or even encouraged to do but i have really been personally impressed with the platform so i started talking about this in conversations that are completely unrelated to the podcast. So i think they're doing something really really interesting. I want to encourage you to see for yourself. How one hundred and thirty thousand. Investors have built a better portfolio with private real estate. It takes just a few minutes to get started. Go to fundraise dot com slash side-hustle today that's f. u. n. t. r. e. dot com slash side-hustle conroy's dot com slash side hustle ryan krones inspiration for his side. Assault came from a close source. His wife jessica late two thousand eighteen just restored their running room furniture to reflect a farmhouse style. One morning shortly after ryan was getting ready for his job and call center management. They got to talking. Jessica mentioned people would pay good money for refurbished furniture. Like how much right asked probably five hundred dollars for a dining room table. Jessica set intrigued. Ryan asked her to teach him how she painted their table. She did and within a week. Ryan was restoring an old dresser. They purchased for thirty dollars off facebook marketplace. The restoration involved ryan putting on a new coat of paint which only took a couple of hours as well as fifty dollars in supplies. This included a ten dollar paintbrush amazon along with the paint from lowe's although he had no previous refurbishing experience ryan realized. He loved the task when he listed the dresser back on facebook marketplace. It's sold within two hours for one hundred and fifty dollars. He and jessica were shocked at how quick it happened. It wasn't much work for a seventy dollar profit and even better. This was the first time they tried my able to replicate or even improved results. So for the next piece ryan refurbished up to the sale price. It sold in less than a day bufton polish with success. He started searching for more pieces of furniture at garage sales auctions and on facebook. He didn't have a truck at the time so he would borrow one from family or friends in order to source multiple pieces in a single day after refreshing them with paint or stain he would list them online with each one profit between one hundred and fifty to two hundred and fifty dollars since you've listed solely on facebook marketplace and didn't advertise ryan didn't have to pay any costs for marketing is. He began to scale up. He would work on several separate pieces at once. He devised a rotation process in his garage which allowed him to apply three coats to three or four pieces a day. You got even faster once. He learned how to do. Stained wood tops. This feature increased the value of his furniture still further. It allowed him to take a fifty dollar dresser and sell it for up to three hundred dollars in fact. Here's a fun anecdote. Brian purchased one particular piece from a garage sale. For fifteen dollars. Hit looked on. Its own so he ended up selling it as for two hundred dollars not a bad return on investment for practically no work the most challenging part of this project was learning the technique of making furniture reflect that farmhouse style. He messed up a bunch of pieces because he didn't apply the paint or stay in a certain way. Sometimes he could recover them sometimes not sometimes he would distress the coats of paint too much but through trial and error ryan perfected the skill. The furniture flipping continued part time for several months. Meanwhile he was growing more and more than happy. It is corporate job so in august. Two thousand nineteen jessica convinced him to quit and try flipping furniture fulltime. He finally got his own truck and focused on the furniture. Business bringing in between two thousand and three thousand dollars a month. Although this was less than he made it as corporate job he was much more content. Ryan did this for about nine months. Also helping out with jessica's wedding photography business earlier this year. He got a chance to go back to work in call center management but with a twist. This time he found a dream job working remotely as a supervisor. This rule enables him to be close to his family also getting a regular paycheck with benefits. He's quick to note that the furniture flipping business will always be one of his reliable income. Sources it's not mentally taxing and he rebels in the opportunity to be creative. Best of all it serves as a solid backup plan so check this out. This story is a wonderful example of something that anybody can do. And when i say anybody can do like let me just kind of break this down because you might think. Well i'm not handy. I'm not either just just to be clear but it's not so much about being handy. Renovating is a lot like reselling of any form so reselling. I sometimes say one way or another. Everybody can do it. So maybe furniture isn't your market. What about computers or cameras or cars or high end kitchen blenders or upscale fashion items. These are just a few markets in which it's possible to make a good profit by acquiring items on making some kind of change or improvement and then selling those items to a new owner now. The chain improvement can be something substantial. You could be like overhauling the entire car. Let's say it can be maybe somewhere in the middle like a lot of furniture renovation is. it can't be purely aesthetic. In some cases you do run into situations like the dope from ryan where he found something and then thought about making a change to it but decided it's actually pretty good as it is in that case he paid a pretty low price borden was able to resell it for for a fantastic profit margin. So that doesn't happen all the time of course but you know as you kind of delve into this. Sometimes it does so. It's one of these things that everybody can do. If you're trying to figure out what's my next. How can i create a source of income. That is a good back-up plan for me. Something in this direction is worth considering. So i'm gonna leave you with today. Inspiration is good but inspiration with action is so much better.
How to prepare for a pitch
"How do you start a pitch and the number one way start. Your pitch is preparation. I think the number one thing that's come across whether it's a tv show elevator pitch which i executive produce or in two minute drill or all. The other kids competitions or pitches that i've seen from funding Different deals is that what separates credibility is preparation and we have a whole different way of preparing now because most of our pitches are virtual which means we have to make sure that we are not only prepared with the content of the pitch. But were prepared with the video with the connectivity with the background whatever it may be we wanna make sure that we don't lose but take advantage of the preparation that we could have so utilizing different notes that you can put up there. We don't wanna read a pitch right that loses credibility that we're not prepared but it's okay to have node state up. It's so much easier to be prepared but there is more to be prepared with when we're going virtually in a pitch credibility though Number one In how to start a pitch we wanna make sure that we start out at the highest credibility of understanding what our businesses that needs are. The ask is whatever it may be. There's a variety of ways. I love to combine credibility with emotional attachment. When i started pitch. You know. I love to tell a little bit of a story in teach a lesson and then build that into my pitch of why i've created this product solution or service in order to fill that story or that lesson and Those pitches a cannon. Can't start with an ask but make sure that that ask is somewhere within the context of your pitch to see exactly where you are now. Some great ideas in preparing. We will as well. How do i prepare practice practice practice. The actual pitch practice in a camera in. Watch yourself practice of friends. Families associates practice in the mir old school. See yourself talking there and watch yourself the more you practice. The better gets a tell a story about my career in speaking starting to take off i had larger larger crowds my ten year old son miles asks you know. Aren't you nervous to speak in front of seventy thousand people in the stadium. Twenty thousand people in the theater. And i asked miles east. So why don't you come on stage with being clapped once and tell me if you be nervous said no. I won't be nervous. I said why said. Because i know i can clap. It's you know. I won't be nervous at all. I said that's where you have to in your pitch. It has to be like clapping. It has to be an unconscious competency that allows you to know your business inside out with credibility so you don't get nervous you don't misquote or mistake things you'll see in two minute drill tonight. There's people that forget the name of the company. There's people who do all types of things that just illustrate that they're not prepared. And since we invest in entrepreneurs we invest in people. We want to invest in prepared. People who are confident. Clear imbalanced in what they're doing that know their business inside out have practiced the pitch as well. One other thing about preparation as you go through that. If it's not your core competency or capability to do pitch then buying somebody hire someone gets them onto pitch for you. You may be an incredible innovator. You may be an incredible engineer. You may be an incredible design person. Whatever it may be but you may not have the capability of pitching. You're better off in the preparation realizing that and getting somebody to pitch for you. It's well worth the time energy resources abotions in money to get a professional to pitch for you in that preparation as well in. Hopefully someone within your business but even if someone outside i would prefer to see professional prepared pitch a credible pitch that articulates that emotional attachment and if we can start off with credibility and emotional attachment by using preparedness. You're gonna be way ahead of the game. We're going to be looking for things to help. Not looking for the scepticisms. I'm going to go through The biggest mistake. I see in credibility by the way i see people overselling back. End selling line manipulating cheating from the very start. They're hiding numbers there in his obsequious meaning. It's obvious to people and what happens is the minute i started assuming that you're overselling back in selling lying manipulating cheating. I start looking for holes. I start looking at how skeptical. I am at what you're doing and we don't wanna do that right. We want to keep everything a positive where we're giving the benefit of the doubt not looking to see where that skepticism is in what we do we want to start off at the highest level of integrity and credibility including it could be you know vulnerability when we show vulnerability not only are we credible in i would say to be invulnerable. You have to be vulnerable in start off in vulnerable position but we also get the emotional attachment so Those stories of how we created the company and why we created the company. Utilizing vulnerability is a great way to illustrate the credibility as well. As to perpetuate the emotional attachment that only increases your statistical success. You want the benefit of the doubt. You do not want someone looking for holes in what you do and looking for the negative side or the arguments against what you're doing because not only won't they align or share your vision. But they may in fact those other people around them that may have a positive perspective rec- the value or share the vision in which you have so make sure that you start off on the right foot by number one being prepared in understanding where in the credibility and emotional attachment. You're gonna to hit people and consider making your ass up front so people can put what you're saying in alignment with what you're going to be asking for not necessity That's a matter of personal choice whether to do that or not.
How to get started on personalized journal idea
"I have an idea for custom physical journal. And i'm wondering where i can start getting a created no manufactured or printed and Just those aspects of publishing in addition. They're away to legally protect specialized journals such as like a copyright trademark. I don't think trademarks work. But copyright for instance anyways they give all the help and guidance. You give the poor to hear from him dylan. What's up man. Thank you so much for listening. I hope the money tree is helpful. And this is an interesting idea. Interesting and also feasible. We've talked about a lot of journals here on the podcast. I need to like journal. Capped just because there's so many but the thing is there are a lot of journals because there's a large journal writing appetite these days. My friend had been sent me one recently called amongst mind that i'm looking forward to checking out but i feel like pretty much every month. Someone sends me new different kind of journal. Or i hear about a different kind of journal. So there's probably not an unlimited demand for these personalized customized journalists but it is a big market so there is a path all right. So if dylan wants to make his own. You know what needs to happen here. Basically everything that needs to happen falls into three categories design printing and marketing. So first of all design now for all of our desires out there. They're not going like to hear this but in this situation at least it's probably the easiest part of the process so dylan already has a specific idea for his journal. He knows what's going to make it unique or different. All he needs is a partner who can help him execute that idea and so if he doesn't have someone in mind i would look on upwork. Go to upwork dot com where you can find any number of qualified and reasonably priced candidates. Of course there's a process to it you want to look at people's portfolios and such make sure you're clear about what you need including specs and file types which connect to the next part of the process but first of all you need a design partner And you can find one and upwork if you don't mind already so second part of the process printing now here you have. A number of options might be best to categorize them geographically local national or international. So first of all it doesn't hurt to check with a local printer like if their pricing was reasonable than that could solve a lot of other problems for you. You just have a local relationship you can go and pick them up easy in terms of national. What i mean here is a company like printing for less dot com. I used to be a customer printing for less long ago. I have no other relationship with them. Technically they are local printer based in montana but their entire focus is on doing print jobs for customers all across the us. in fact they claim to be i. I ever online printer. I'm sure there are others now as well and what these national printers do is they typically promised better pricing an internet friendly experience that your local printers may or may not have and if you're printing a lot of journals than the third option international might be the cheapest be aware that this is also going to increase your lead time and add a lot of complexity to the process so you're going to arrive by container ship which takes weeks or months. You'll need to work with a foreign company or there might be customs or import duties. Your minimum order quantity is probably going to be a lot higher long story short there for your first time. I would start with one of the other two options. Okay now we come to the third category marketing right now. That's everything that we talk about here on the podcast. I can't just briefly summarize marketing and by the way even though this is technically the last stage of the process like you need to have a design need to have a fiscal product created manufactured printed. Marketing is something you should be thinking about from the beginning. you know. that's why a lot of these journals being crowd funded. The right crowdfunding campaign isn't just about the product. It's about the brand. It's about the message. This is actually where. I would spend the bulk of my time. Because the marketing the branding is going to affect the design. You know it's not like you start with the design and say how do we market it. I would kind of go the other way around or at least a line him and make sure they're integrated now. I think dillon also ask something about copyright. We've had a number of other episodes dealing with that in detail but the short version nair is everything that you make on the internet. Once you make your first prototype once you have the design. It's automatically copyrighted okay. It doesn't mean it's always going to be protected doesn't mean someone come along and try to copy it but that's something to deal with later if it comes up much more important. Think about what is this going to be. How am i going to make it the most amazing journal so that it can compete and stand out with everything else.
Lessons I Learned by Growing Fast in 2020
"I want to start this episode by saying this is not about me beating on my chest and saying look at me. Look at our company. We grew this much. I'm actually going to be quite vulnerable and share a lot of some mishaps that happened in the year because of this growth and just for context we start. Women are nj. Yesterday we will be in business for seven years come april so it almost took nearly six years to hit this crazy rapid growth. So we're definitely not an overnight success. We've been trying to prepare for this for some time. And i want to share with you. How it all worked out in twenty twenty now up to this point before twenty twenty. We had steady growth. So it's very predictable. About how many resources we need in terms of customer support or developers or if we need to spend more money on advertising all that was kind of predictable but the will be a time in your business. Will you'll have drastic growth. Because of an event for us it was covert but it could be something different for your business. Forbes might mention you in an article and that will give you incredible traffic a random influence or celebrity might use your product or buy your product and mentioned it on social. This is actually more common than you think. A big brand or big business with the following might use your product and mentioned on their blog. This has happened to us before as well. So you might have these spikes that lead to tremendous growth for a period of time so these events. The spikes are unpredictable. You know in this is going to happen. So how can you prepare. Well you can prepare to some extent so one lesson. I learned something that really prepared us. Was that inner business. We create an called standard operating procedures as oh peace and this basically is documenting every single task that we do in our business. We're really really anal about this. I know this sounds really really strict but to the point where we have a procedure for answering emails on support for publishing podcasts episodes. We have a procedure. Every single thing in our business and the reason why we do this is though that if we ever hire somebody training that person to do a task is not going to be super super hard actually self study. They can do it on their own. It also allows other people on the team to pick up a task if they need to help out by just following the sap. So i highly recommend that you start creating standard operating procedures for every little task in your business and you can start with department like support. There are tons of questions that get repeated day in and day out how to receive my password. Can i get a refund. fund policy. do accept american express. All these questions get asked over and over for many businesses and you can create standard replies. Now they don't have to apply word for word. Whoever uses sap but the point is is that they have a source of truth somewhere where they can go now. What does that have to do with growth. If you have an explosion of growth and all of a sudden you have all these support tickets in your queue. And you're like whoa. I don't have enough agents. In fact on the one was answering all support tickets. We'll you can do is one odyssey. You can put a job posts are hiring but you still need to train them. You still need some onboard and it's going to take a couple of weeks but in the meantime you can ask the rest of your team members to jump in or you can get a freelancer really quickly to answer. At least the s o p questions that are in your cue immediately that alleviates a lot of the stress and the problem of long time through support so. Soap's huge huge thing to help us. One thing that we were not prepared for was how quickly we had to hire in two thousand twenty. We hired eleven new full time. Hires some of these hires were repeat. Hires meaning that we hired for this position before the customer support agents so that was pretty easy to do because we had a job post to go. We knew exactly where posted we had a whole system for application and interviewing but some hires were brand new brand new positions. That was a brand new job post. So one of these didn't do that. We should have done was right out the job descriptions for the next positions you wanna hire so. We had a list of positions that okay. These the next hires who wanna make these new positions. We wanna fill. We had that in place but we didn't take it step further and have those job. Descriptions really fleshed out understand exactly who we're looking for and what we want them to do because what happened is that oh man. We need this person. This person this person to meet this growth and to really capitalize on this opportunity of all. This traffic is coming our way so we had to spend a lot of time on saying okay. We need to really flush a who you're looking for so we can find the right candidates who can make the right hire quickly so if i had into it again i would definitely a have those job descriptions already even though you're not hiring now it's good to have them in a bank in your google drive so when it's time to hire you have to hire you can easily post that job description. All set to go.
Should I plan an in-person event in 2021?
"Freddie wants around her own in-person conference for her blog. baking blog in twenty twenty one. Do i think she should do that. It's a big question. And i'm gonna give you two scenarios one. I definitely think you should not do a conference in twenty twenty one and the second scenario i would say with these caveats. It may not be a bad idea. So when or what scenario do i think. It's a bad idea to run a conference in person conference in two thousand twenty one here. We go. well i. I want to say that we are not out of the woods. Okay even the vaccine is on. Its way it's going to take a wild. For most of the countries around the world's population to be vaccinated we fully vaccinated. And even with the vaccination they say you know masks social distancing is still going to be in which makes it very hard for in person conferences so if your conference is more than fifty people i would say i wouldn't do it because is going to be hard to find a venue where you can social distance one half meters away from each other with people that are you know one hundred people in a conference two hundred. That's a very tough. If you're attracting people outside your local area if this is just maybe a local meet up or maybe just within your stay or your city I would say okay. Maybe you know that way you can kind of control the numbers and you don't have to worry about travel but if you're attracting people from across your country as well as a from overseas and other countries flying and getting on a plane and you know traveling internationally is still going to be very difficult in two thousand twenty one which will hinder the success of your conference. There are a lot of variables that will be out of your control for your conference. It'd be successful. Conferences are about socializing and getting to know people and high fives. You know that's just not going to jive with covid. Nineteen even as we roll into twenty twenty one. I think this is going to be a very interesting year. Because we're going to have to transition into maybe what is going to become our normal the first three months. We're not going to two different from twenty twenty. It's gonna take some time as we ramp up and have everybody vaccinated now if you have a small conference a small meet up less than fifty people. It's in a local area. You can social distance and you're planning to do it at the end of two thousand eight hundred q four then i would say okay. Even if that's the case i would definitely make sure your venue will refund you. If you're unable to do because of code restrictions have an easy system to refund tickets to your you know conference attendees if whatever equipment are swag that you you can use in you know the next year or the next time you can do the conference i would take all these precautions the issue with a conference that you need a lot of lead time to sell the tickets especially if you are trying to sell over one hundred tickets so you need to announce a venue a date well in advance three months in advance at least and with covert. It's hard to plan. This is why my gut reaction was like. Hey if you can avoid running conference in two thousand twenty one if you can do it virtually if he could do a summit if you can do something in twenty twenty two i would feel a lot. More confident That you'd have a lot more in your control to succeed now. I've seen a lot of in person. Conferences pivot to doing virtual some. Its virtual conferences Online and they actually did a pretty decent job. A lot of people have enjoyed online conferences because there are less expensive. They're easy to run. They're easier to attend a lot easier for you to get people to attend because there's no barrier of travel you know even if there was no covid so you're going to get more attendees Leads more sales all that kind of stuff. You can make an interactive. You can make fun. You can really do your best and by the way as your first time conference. Doing a virtual conference online might be a good way for you to just work out the kinks. It's a good. Mvp of in person conference. I am more on today's episode before that let me go love to today's sponsor support for today show comes from true underdog podcast. I wanna take a moment to share a new podcast. True underdog recently launched by four time entrepreneur of the year award winner. Jason waller. it's real. It's raw it's a motivational. If you're looking for inspiring stories and killer entrepreneur advice you've got to head on over and subscribe to true underdog podcast. Jason waller is the definition of a true. He was raised in a trailer. Park suffered childhood abuse was kicked out of high school and became a dead in his teens after struggling to care for his young family and hearing awards. And no and you can't too many times. Jason found the power within and use his street smarts to start three companies from the ground up his latest enterprise power home solar is on the path to becoming a billion dollar enterprise. I don't know about you. But i'm feeling motivated already and trust me when i tell you. This guy's energy is contagious. Head on over to true. Underdog podcasts here. How jason and his guest turned their lives around to achieve massive success. Subscribe to true hundred. Our podcast on apple spotify youtube. Or your favorite podcast app to wrap up. Today's lesson in percents of are a logistic nightmare with alcove nineteen. I've run a plenty of them of a lot of them. So if you can minimize the headache for yourself when you have a lot more control in two thousand twenty two. Hopefully i would do that. Alternatively the like. I said if you can keep it local small you can social distance. You can do it later in the year. That makes things a little bit more feasible or better yet. Run a conference run it online. It's a great way for you to do a minimum viable version of your first time conference