Advertising

Listen to the latest news, interviews and analysis from the world of advertising. Sourced from leading podcasts and talk radio shows.

A highlight from No More Half Measures in TV Measurement, With VideoAmp CEO Ross McCray

AdExchanger Talks

05:39 min | Last week

A highlight from No More Half Measures in TV Measurement, With VideoAmp CEO Ross McCray

"There, it's Alison Schiff, and this is ad exchanger talks. This week, we've got Ross mccray on the podcast, the very energetic CEO and founder of video amp, which is the audience measurement company that's, well, choose your imagery. It's angling for a slice of Nielsen's market share. It's looking to wear the measurement crown. It's aiming to knock Nielsen off its legacy perch. Advertisers and broadcasters need to meet the challenges posed by changes in the way people consume media and content. And video M founded not that long ago in 2014 wants to be the company that helps them do that in Ross's view. It's time for a new currency. But what does it actually mean to take on a Titan like Nielsen? Let's find out. Ross welcome to the podcast. Thanks for having me. So I want to start out by looking to the past for a little bit because you left UCLA to be an entrepreneur, which you are, so you did it. But you studied astrophysics while you were there, which that usually would be like a fun fact that I would start out the podcast would be like, hey, fun fact, guys. But you can learn that about you just from looking at your LinkedIn page. So I want something else. I want something about Ross mccray that might surprise people. Sure. What about video aunt being my 43rd business? How's that? How is there enough time in the years you've lived on earth to have done that? Yeah. There are fortunately is, you know, I was doing, I was always trying things I get frustrated by problems really easily and my natural responses. I got to solve this. And so over the years, I just kept getting frustrated by things and kept trying to solve things. And needed to make money a lot of on my own and didn't really have any way to make money. So try to figure it out. I was we went by and here we are, 43 companies later. I mean, I need a few examples of some of these companies. Okay. Let's see, we did, I did Christmas lights, installation. I made a product from China and put it in The Home Depot and loads for weatherproofing, electrical outdoor, I did an email mobile app. I had an environmental business and events company, party bus frontal business, a hosing business, trucking business, air-b-n-b arbitrage, parking lot business. I made a pan. We made a pan. And the cookie fan was like, you can put your spoon rest in the handle out and suck. I made a thing called a beach caddy, which was like a bag take to the beach with all your shit in it. So yeah, I mean, I can go on and on. We had a lot of stuff that I tried and some were just completely catastrophically failures that I went to market and everyone's like, this is the worst thing I've ever seen. No one cares about this. Others had some legs, but just weren't big enough. So it just kept trying to find the right one. I babysat for our next door neighbor's kids. When I was in high school, that was pretty much my only brush with entrepreneurship. So that's off. So I read an article about you, doing a little research for a recording. It was a November 2017 article from ink. And it makes this passing reference to the fact that you don't really watch a lot of TV, which I thought was kind of interesting, considering video measures, TV audiences, and I know also lost all audiences. Digital audiences. Do you like watch anything these days? I mean, it is the golden age of content. So just curious. Yeah. No, no, I can't stand it. I can't sit still. There's just no way. It's like the worst thing ever to just sit down and just do nothing in veg on a personal level. But I understand that people love doing that and that drives happiness and entertainment for them. So I'm very inspired by our mission to be able to support that golden age of TV and part of the reason why we started the company was to enable that everyone in the world could have access to that. And we saw stats that high majority of people can't pay for. Subscription streaming or any of those extra fees. So we wanted to support the advertising ecosystem for that buyers advertisers and media owners and consumers can all have a healthy through a value exchange, so people that do enjoy that can have access to the content at scale on a global level. So even though I don't like personally do it, I kind of like, you know, some problems being out there being active working out. I want to make sure that we can increase happiness for people. And that's a key way. So you wouldn't watch something well on a peloton. For example, or is that a time for like Zoom meetings? Yeah, well, I've had my fair share of working out and taking meetings, but not really. I work out with the team a lot. So usually when I'm working out, it's with clients or a colleague. So we're usually working out and shit talking to each other and pushing each other in lots of yelling and screaming. I'm not sure we can do business because my resolution is to exercise more. But kudos. So let's talk a little bit about video amps technology and approach.

Ross Mccray Alison Schiff Video Amp Nielsen Ross Ucla Linkedin China
A highlight from 287: B2B Campaigns in a B2C World

The Paid Search Podcast

04:15 min | Last week

A highlight from 287: B2B Campaigns in a B2C World

"Is Jason rothman, as always, I'm here with the truly great great Chris schaefer for Chris. How was your Thanksgiving? Did you have a good time? Great Thanksgiving, yes, happy post Thanksgiving, Jason. It's a great year in the U.S., very thankful time. You know, I like to go around and ask everyone to say, you know, like, what do you think for? You know? It basically is pretty monotonous just over it like everybody's like family. Family, family, you know, my wife, my husband and family. It's just over and over. That's what everyone always says. So, you know, that's a really good thing to be thankful for. And, you know, health, family, you know, and I know you're growing yours, Jason, so I know you're very thankful for yours as well. Growing family man? Do you look at me? Are we family yet? I mean, we gotta be something different from business partners because the conversations we have before the show. Oh, yeah. They got nothing to do with business. We don't treat each other like that. You can't really be business partners 'cause we're we don't do business together, technically. We don't really have a, you know, we're very independent, but I wouldn't say we're family yet, because I've yet to even shake your hand or give you a hug. So, no, somewhere between friends and family. Definitely not family. I have to give you like, I guess we're like X's that are still friends. We spend a lot of time together. Yeah. We're not gonna part ways. We're not technically still family. We share we share custody of the kids. We have the podcast. We never physically touch, but we're still very a part of each other's lives. We can only do two hours a week. That's it. Yeah. But that's what we can manage. Yeah. Okay. That's it. Divorcee fathers. I didn't mean to go down this road, Chris. I was just trying to say I'm thankful for you. We didn't come out the right way. Since we're here. Jason, what are you thankful for this post Thanksgiving? Well, I mean, do you want serious stuff like family and all that? Or do you want something a little more practical? Because I can give you practical. Everybody knows of the serious stuff. Family family, health, you know, okay. Okay, go practical. You're looking at me right now. Yeah. I'm going to golf shirt. That's all I wear these days. They're cooler, they're lighter. Literally that's all I wear during the work day now. It's called shirts. And I don't wear anything. Not literally. I know. I thought how juvenile people would take that and you took it that way. So yeah, I wear pants and all that, of course, too. And as far as shirts go, this is all I wear these days is golf shirts, two reasons one. They're super comfortable, super lightweight, super cool, which I need because I run hot even in the winter. Number two, it builds a kinship with people who are into golf, and they come up to me and they say things to me about the brand or whatever. Really? Yeah. And then for people that play golf with maybe I'm selling and I'm doing business and I don't play golf, but they think I play golf and now we have something in common and they like me more. I've noticed that people like me more when I wear a golf shirt. Really? I don't play golf, I wish I did, but I don't, and I've noticed people like me more. I don't know if it's I look familiar now all of a sudden, but it's not just people that are into golf. So I don't know if I look like a clown. People are like, why does this guy walking around looking like Tiger Woods every day? But this is what I wear now, so. I'm thankful for these shirts 'cause I don't know what else I wear. The Ned's got a little too hot. I don't like a tie and I don't want to know what to do. Yeah, that's that's good answer. I mean, avoiding all the typical stuff, you know, family, health, all that stuff, jumping to practical like you. Jason, I'm thankful for hobbies. I love gotta have hobbies. I love huh. I'm realizing that now is a man with responsibilities. Gotta have hobbies. Because if you didn't have something to look forward to in that like 30 minutes or an hour or maybe two hours of time that you get, you know, to yourself, at the very end of the day right before you crash, it's like, that's like. That's why is this what you do on your Zoom calls? You just remind me what's going on. Come on, Chris. I'm ready, go here, man. Okay, okay.

Jason Rothman Chris Schaefer Golf Jason Chris U.S.
The 4 Stages of Personal Branding

Brands On Brands On Brands

01:59 min | 3 months ago

The 4 Stages of Personal Branding

"Number one is understanding. What the suite of products is you want to develop in other words. What are you to offer for. That's like the most complicated thing you do. What do you want to offer. That is the easiest smallest way to work with you And then what do you want offer. That's in the middle right and they call this evaluator or you can google that in other words there are sometimes things that you may want to offer that. Just bring people into your world because a lot of people just to get started need help with something very small and that'll help build trust and if you help them succeed and you give them some cook winds he might be willing to move onto the next phase and hire you for the thing that you do that you are known for. That is the service you really want to help people with but you may have to start with something smaller right so building. This suite of offers is part of that phase right now. What i want to also add to this is. It's not just about selling things. The idea of offering your help is huge. And what i want you to be able do is before you get to the point where you are selling something. I want to make sure that you build out resources right. What are the things that even while you're teaching are things that you would give people that are templates. That are checklists that are resources that they can use books. They can read approaches to follow whatever it is build them outright them out any kind of list of tools that you might use that you would recommend all of that and start to catalogue them and save those things number one because it'll help you serve your clients when they do decide to be clients and pay you for your service but number two day will help you figure out what the resources are that you could be offering people when you meet them in person or online when they are just trying to get a question answered you could say oh actually. I have a resource for that. Why don't you go get it here. I it should solve your problem for you right. It brings them into your world in a non sales away.

Google
Stas Tushinskiy on Making Audio Advertising Conversational

Advertising Is Dead

02:31 min | 4 months ago

Stas Tushinskiy on Making Audio Advertising Conversational

"So how'd you evolved from what is in a sense of a one way stream You're going to go back to when you sarah huckabee set to solve The full speed of what the initial learnings. And how'd you count on for up. You have right now. Yes so we were thinking a lot how we solve the engagement challenge in the one days struck us a voices. The answer goes. That's not the way to engage with everything actually back then. We already had siri but he was. Maybe six months of before alexa happened. Alexa alexa boom in high. Remember clearly with cs. Does that thousand seventeen when everybody started talking about alexa and we were lucky with the timing because when we introduced our first pilot product. This is exactly when alex to hype stock and it helps a lot and it also helped us in on a macro level because it it it made. The voice adoptions faster and those that was the first part to realize what needs to be done but then the second was. I think it was even. It was a hot a task for us. Like how would you work wasn't obvious it back then and instill. This is the reality. Even today. we have thirty seconds at spots so all audio ads supposed to fit thirty second ad. Lots like ninety percent of them. You have fifteen as well. Majorities thirty seconds. And when he when he can speak with the consumer when he can have a dial feed it in thirty seconds because Can go in. Many directions started with a one of their more. No the way to leave me alone. I don't wanna talk to cannot be same second hand. And i think that was the biggest breakthrough that we had when we just said to ourselves. What if we had no retirement today. So why don't we forget about radio. How would be one adds to build to build like today right and it was clear. We want it to be a driven conversational interactive in funds. And it'll be short because today everybody's like multitasking. Always a hurry. And so we're like okay if that's the case why don't we make ads batter. Let's be real people at. They love brands if they hate

Sarah Huckabee Alexa Alexa Siri Alexa Alex
How to Write Podcast Ads That Sell

Sounds Profitable

02:02 min | 4 months ago

How to Write Podcast Ads That Sell

"I'm really pumped about this conversation today. Because the more time i spend in this space the more. I'm realizing that right now where. We are in podcast. Advertising is that the actual creative is the thing that receives the least amount of attention. And it's probably the most important. Yeah i think that is often the case particularly in this space. That creative doesn't i was just looking through here in these little. Keep these little note. Cards of all these quotes and things to inspire me and this is for bill. Byrne bach who said creativity will become the last unfair advantage where legally allowed to take over our competitors. And so the fact that creative is i think under exploited particularly in this space or not focused upon is bears bears focusing upon it. Because it can be this kind of leave behind as a creative director at an audio agency. There is a piece of it. But i mean you see the same thing across all creative. It's like well anybody can do that right. Like anybody can pick out colors. Anybody can edit something on their laptop and it's true. I mean all the tools have been democratized. They've been democratized for all time. Though when it comes to writing or performing you know the alphabet spin been around a good long time but it doesn't make everybody a world class writer but it does seem particularly in the audio space that the copy points can kinda be this thing. That's just like well just you know. Just basically have anybody right it. Just yeah we kinda got that. We got our team will. We'll go after it. And it's not given the time care and attention that like anything. Anything could benefit from more time. Caring attention to refine it and make it better and make it punch harder to make. I think particularly in the realm of worlds to make it clear. Brief and

Byrne Bach
Ad Tech Meets Wall Street

The Big Story

01:57 min | 4 months ago

Ad Tech Meets Wall Street

"James you tuned into the big tech earnings this month facebook and google and then trade desk which is the challenger and torch holder for the open web. What did you get out of the contrast between the tail facebook. Google certainly just jot the world by having huge monster revenue quarters when people thought for facebook in particular. This might be a tough quarter because of apples. Privacy changes or policy changes that just restrict app tracking. I think that sort of the narrative coming out of both of those was really just. There's been this huge digital advertising rebound And a lot of that. Going to google and facebook amazon their ad platform had the same story for their earnings So so. I think that that was sort of that story in the trade desk. The trade desk is certainly pitching itself. More as as this sort of like emblem of protector of the open web. And i mentioned in the story. His is more combative where they were conciliatory with with amazon and google. I think they have always been careful to be like these are important partners. Like the trade desk buys a lot of google supply. They work with amazon they. Were you know jeff. Green had tons of amazing things to say about amazon when they set up a program to let the trade desk by fire tv. But that's been cut out And to desert underscore why they're going for tv. I think that that's where the money is. Trade desk has just cleaned out the the independent. Dsp world sort of that whole huge ecosystem of startups. That were all competing for the open web programmatic market. There's not a lot of low hanging fruit their trade as has covered all of that up. And tv's really the growth opportunity

Facebook Google Amazon James Jeff Green
InMobi Has Its Eye on Telcos, With Abhay Singhal

AdExchanger Talks

01:30 min | 4 months ago

InMobi Has Its Eye on Telcos, With Abhay Singhal

"I'm delighted to welcome obey single founder and ceo of imo. Be marketing cloud to the podcast. Talk about this fascinating company. And what where. It's where it's going next obey. How are you. i'm very well rosette Thank you very much for having me on your podcast yet. Thanks for doing it. So i thought maybe we could start with a minute on the origin story of in moby. If you will walk us back fifteen years. What was the first version of this company. Fantastic now this is It's it's been a long story and one that are incredibly proud to talk about the very first version of a mobile. Believe it or not. It started with being a sms. Search engine kind of group on before groupon became the thing. All we wanted to do is solve. The problem of discounts discovery for consumers using the sms on On on on the phones all pre smartphone era remember that iphone launched in two thousand six late two thousand six ali two thousand seven and since then the entire industry has changed. So yes that was very first version of moby which was guarded. 'em korge at that time. M for mobile and coach is a hindi word for search but since then it's it's an interesting interesting right nothing short of a

IMO Groupon Em Korge
Martha Lane Fox on Responsible Tech, Social Justice

Influence

02:07 min | 4 months ago

Martha Lane Fox on Responsible Tech, Social Justice

"So martha thank you very much for being on the show. Thanks for asking me You chair of many different boards. Of course the most interesting being we transfer. I personally most interested in your life outside of we transfer so i want to jump straight into the house of lords and for our friends in the us They may not have any idea. What the house of lords is in my opinion. It's probably the stuffiness branch of uk. Parliament your cross bench peer. And you're one of the few women. I believe they're in the house of lords. And the first woman mazzone only allowed into the house of lords in nine hundred fifty eight so relatively new fad in in the history of british politics. I mean we are a that. I'd love to hear from you. Why you chose to be a part of it and i had done some policy work worked in e commerce and then i wrote in the on the edges of government and policy night helped in the uk create something called the government digital service and a website would go to uk. And i realized that. Actually i was not regular good at business to anyone louis. Transfer boot. But i am in a way interested in the way that the next wave of digitization was affecting institutions society buddha context of i'm facing disruption and so i helped create this incredible machine in the middle of government gupta. Uk and. She says he added way. The government was we thinking itself my thoughts you know. I'm really interested in trying to think about how to continue to use my voice. Mice move voice in policy in tech discussions. And i decided i'd apply not thinking for one minute that i would. I get accepted at points. They might say come back in five years time when you know something but i think they must have been desperate that yet. It's kind of an incredible opportunity because the cross-benches the independent you're not affiliated to political party. You'll not just put the house. Because he given a big party donation not that everybody. There is because of that. But they're still in my opinion too many at all and you have to bring some kind of outside expertise perspectives to the house of lords

House Of Lords Mazzone Government Digital Service UK Martha Louis United States
HBO Max  14 Months Later

Yeah, That's Probably an Ad

01:55 min | 4 months ago

HBO Max 14 Months Later

"We've got kelsey sutton are streaming editor kelsey. Welcome back to the show. What an introduction. Thank you so much for having me. I'm so excited. To be bad. Kills he is such a joy to work with Every single day and also to have on the show and today we've got a really a fun topic a hyper specific content because for those who listen frequently or just pay attention to anything advocate covers or to your life as a modern human being streaming services obviously just exploded Over the past two years it went from just being the same old options of. Oh you got your net flicks in your hulu and your one or two other things. And then all the sudden it's like you have nine hundred options And we have had several episodes devoted to that into this explosion of streaming. And at the time we kind of asked what's to what's gonna settle out you know what are going to be the ones that end up being kind of required Required viewing and that you actually are worth your money each month and i feel like there's some consensus that. Hbo max has become one of those services shannon before we get to the experts What's your what's your take on. Hbo max so h backs hbo. Max set a little bit of a rocky start. But it's become one of the sort of like hubs of like hidden gems like that. You start that superlative net flicks. I felt but when it comes to just really nice nuggets of content. Hbo max has really a ton to offer. And they have you know the benefit of like a really robust ip. it's just nice to find these sort of like one off like romantic comedies and Kind of cringing comedies which tend to like fall pretty middle lane for me.

Kelsey Sutton Kelsey HBO Hulu Shannon MAX Nuggets
A Supply Shortage in Programmatic CTV

The Big Story

01:27 min | 4 months ago

A Supply Shortage in Programmatic CTV

"So tony and i have both been checking out the lympics and talking about it all day on slack. Just kidding just a little bit. I'm a huge olympic span myself. I live for those every two years. I've got senior sail over me So what's the experience for. you will admittedly. I'm not a big olympics watcher. In a heaven. Tiny i know but but i was really was really interested in checking out surfing this year because it was the time it you know. It was as an olympic sport. But i was watching it mainly on nbc in usa and then it would like check peacock for the recaps mainly So it was cool. Like peacock was cool in the sense that they really recaps. That were no more than five minutes. But if you wanted to watch. Like if. I wanted to watch chris. More like the entire like final. You had to subscribe to premium and that was awesome because she won the gold for the usa in in surfing and then on linear. Like i just happen to turn on nbc. And i caught simone biles and went down with the olympics team which just turned out to be one of the more dramatic things during the game.

Olympic Tony Olympics NBC USA Simone Biles Chris
How Yahoo Is Experimenting With Platforms and Partnerships to Grow Its Audience

The Digiday Podcast

01:59 min | 4 months ago

How Yahoo Is Experimenting With Platforms and Partnerships to Grow Its Audience

"Kili this week. You spoke with join a. Lambert who is the head of consumer yahoo who obviously has been in the news this year. Because rising media's parent company was acquired by apollo global management had been owned over as in now has been sold off. Did joya talk belic where it has or hasn't changed over yahoo since the deal was announced back in by yeah so obviously a fairly new announcement. She couldn't really get into too much of it because the deal hasn't been finalized and all that but at the end she did talk about some of the. I guess prospects for this change and how she anticipates it to be a positive For the company so she'll get into a little bit on it but yeah ultimately unfortunately not too much could be said about the actual Deal and who obviously one of the original internet portals been around since the ninety s. What's yahoo audience. Look like at this point. Yeah so that's a big focus of this conversation because they have been doing a lot in the way of trying to get jen's ears Into the yahu portfolio sphere the company launched a couple of years ago. A brand called in the know which is a video arm that previously sat on top of like its portfolio of brands. It has since been built out into its own Brand itself which has a very big emphasis on consumer revenue. So you're commerce. Plays shop will video things like that but she also talks a lot about the other areas of the portfolio that they're looking to incorporate more of genzyme audience so Everything from yahoo finance in a focus on things like personal finance crypto to tech crunch and also over to like the fantasy side of

Apollo Global Management Belic Yahoo Kili Joya Lambert JEN Genzyme
Connecting the Dots for Publishers Feat. Kavita Shenoy

Advertising Is Dead

02:28 min | 4 months ago

Connecting the Dots for Publishers Feat. Kavita Shenoy

"Welcome back to advertising his dead beard. Coweta aiko w we finally doing this And i'm seeing finally because we went through some circles to start off this recording value for you. You had to figure room. Happy valley do the he'd be head of walmart. Divide before we could record. I have had a warm up in more than one. Run up and down. These takings is a be shouting about connected loom. That's not sounding roomy. Because she was upset about the fact that might have f. But i'm also happy doing this. Because i know over the last few months of admin gonna visions space in what's happening with that going to india listener unnoticed. Ingeborg the ghana. Meaning everything else. But there's another huge offered. And i know what you been building really focus on. I i want to start off by asking a The idea for the company come about our the inception and and what can lead you to starting it off so we started out long back we. We broke ground on this company. I wanna save ideo. As i was at google and i was. I wanted to work with above decide. Oh because there was a steam On the youtube side of the business of gruber who was doing a lot of work with publishers. And i happen to go along with them for some meetings and realized that most of these publishers relying heavily on youtube under decision because of that time you know Disposing aren't dando. Content distribution was still a bit expensive proposition for most. Oh more sto- in content creators. it hadn't been democratize as much as it is today. And it wasn't as cheap but they understand that data. They didn't know what do and youtube and actually google as an organization is all about simplifying scanning they don't actually give each publisher. You know very very alert expedience is onto lacrosse required for scheme. And that's davis martin but every publisher like you know has different contents dodgy so they have to use their data differently so when the ida struck me back in two thousand thirteen and then by the time i must have the courage to quit twenty fourteen and i met the founder who then don't duma co-founders Beat the tech Background an illegitimate. Who come with who has offered engineers and we basically decided to tackle the long tail. Initially world'll all of these were publishers. And tell them how to use u.

Coweta Aiko Ingeborg Youtube Walmart Ghana Gruber Google India Davis Martin
How to Market Commercial Space Travel

Yeah, That's Probably an Ad

02:15 min | 4 months ago

How to Market Commercial Space Travel

"I'm delighted. Honestly the lights between by one of the legends of british advertising are so great to see. You travel hurry alot about but i'm okay. generally yet. publishable never been bolted origin. I've seen. I've definitely seen you think it's been incredible few weeks when it comes to the space race of the billionaires one of us thinking about who the advertising sector news motivating us today to announce the bletchley only yourself. Can i ask. Could you explain what you're going to be doing. you're involved one. The first flights when it comes to verging a galactic war. You're gonna be doing. I'm going to be his later. Although saying good he space you do about it yeah It has been a strangely Rolled back by coincidence. Robot by coincidence and covert because we're not the coded over already would have beat spice saddam notion of space race ability as a with accident Those two flights come back in a few days at one another because we should have gone anxious ago because of law various lockdowns. It's stolen delighted. Tesla program so it was actually just a coincidence. Those two floods happened the so close to one. Another to kinda means attended. Let's celebrate as balaki bycatch which ashby so. That's the most goals thing him long. When did you first become reality for your will definitely good question because this is a kind of a gap between the becoming reality. And i i wanted to go. You know Because of wanting to go over it Of the good wife. They set the audio. But this is my spice book. Myspace projects which i did when i was a child

Tesla Ashby Myspace
Evolving the Phygital Consumer Experience With Vivek Srivatsa

Advertising Is Dead

01:41 min | 5 months ago

Evolving the Phygital Consumer Experience With Vivek Srivatsa

"Preparing for this edition now. One of the things Board is that as we have moved from a largely physical and partially digital existence as human beings and now moved boop largely digital and partially physical in that sense From vita mo- macro part of the hall of you seen marketing as a function itself. How you seen that in data Change i think It's something i've said often. The lost hero. Suppose the defined kitting us. I think As probably his one eighty this chain the most probably be vaccinated about five years in terms of the neva. Devoted nominees outdated of time so he will change his obviously Most of the mass media effectiveness had to be art. And how you talk to customers like you and meanwhile sitting in front of the screens at home now but as you know the traditional A mass marketing mass communication change completely. So he'll changes. I think Changes for the better. In some cases in some cases i guess marketeers like me had to make a very tough calls and make a i would say Be more nimble in terms of making a tough calls trauma mindset along the few so extremely challenge but at the same time center. Future facing the exciting astro you

Podcast Prefix Analytics Explained

Sounds Profitable

02:03 min | 5 months ago

Podcast Prefix Analytics Explained

"I wrote an article all about podcast prefix analytic and their value. It's in the description for you to check out. But i never really got into who was four and how useful this data can be for johnny pot gasser. So he spoke to karo. Chuck lasts chargeable to get into the nitty gritty of how these analytics are not just for the big podcasters but for anyone with the desire to learn and take the lead. Thank you so much for the opportunity that with you about this. Thank you so much for the in. By congratulations on your success. It's amazing to see what you've done in such a little time. And and i can't wait to see what happens in the coming months with ya. That news on. I know the context of this is kind of like an extension of that article. You wrote about analytic prefixes. The article does a really good job of explaining what it is right. And i think. I've explained it more times than almost the entire city of pasadena's fingers and toes right so i think if you don't mind just kind of reiterating that might kinda get picture right. The analytic prefixed. The way i always explain. It's a piece of code goes on the rss feed reason why that's important. Rss feed is distributed essentially everywhere right more or less prefixes acting as a redirect so what's happening is regardless of device or player when a user clicks player download right however with that analytic prefix ping's that prefix that piece of code and redirects download information. Somewhere and my case chargeable right but still passes through the request of the end user receives the mp three fall asleep right the key things to know what is download at the end of the day right. So ip address user agent user agent means you know ios fourteen apple. Podcasts iphone. Twelve the main reason why i wanted to kind of hit on that definition is because you know we're touching on the key thing there which is it's a it's allowing us to see what's going on with regards to the download and then be of course what what makes up the download the ip address which is so important

Johnny Pot Gasser Karo Chuck Pasadena Apple
Pivot Your Personal Brand With Kelly Roach

Brands On Brands On Brands

02:25 min | 5 months ago

Pivot Your Personal Brand With Kelly Roach

"All right everyone. Let's get going here today. As i mentioned excited to bring to you kelly roach kelly first off and before anything else. Thank you for being here. Thanks for coming on the show. Thanks for using today to get to know each other absolutely and they say deva phone conversations today me to you know what i what triggered me in terms of really wanted to bring you on was 'cause you never that you need a lot of people on random different ways Yours happen to be online via email through just connections and one of the things that spoke to me. Was you coach business as you coach people you coach entrepreneurs you've worked at fortune five hundred companies to help turn them around us that a lot of things but i really liked the idea that you work with people to help them figure out in what they need to do their business to move forward and as someone right now who's like looking also grow and i've invested in coaches and like in looking at different ways to do that for my business i i've seen the value. I've seen the idea that you get someone to help you. Unlock some things you want to like learn. It's over the course of two three years making mistakes you learn from the people that either can help your lock something in your brain or the way you're thinking about things. Just give you a new perspective. So i love the you do that. But how did you get into that. Like wh what brought you to to this being part of what you do every day. Yeah definitely will. I was doing business. Growth strategy and sales leadership and coaching and training in a fortune. Five hundred armed. Before i started my own business. I was super super passionate about helping people build the confidence to market themselves. Effectively and set goals in ultimately accomplished their career. Dreams make more money in all of that through their work. And when i decided to start my own company i really just looked at. What's my zone of genius. I knew maisonet genius was business strategy and helping others to succeed. And so you know i said who can i focus on. That is really motivated yet. If they don't get as help you know it would be really detrimental to their ability to achieve their goals and it was small business owners right because small business owners start with a big goal. Passion daydreams all of that but many times are non equipment with the skill set in sales marketing leadership. Business strategy needed to actually bring the desired outcome to fruition with the actions that they're taking so it was just really kind of a natural step into that next evolution.

Kelly Roach Kelly
Facebook Groups Marketing, Content That Make Sales With Christina Jandali

The Email Marketing Show

02:13 min | 5 months ago

Facebook Groups Marketing, Content That Make Sales With Christina Jandali

"Now kennedy august christina. Today i've got three statements about one of them's a truth. The other two are just iran lies. I'm going to try and guess which of these things is true christina. Give anything away here. So did she fly to england to buy a dog. Oh she could have done did she. Go the caribbean for a week's holiday and stay for a month old. She learned to ice skate by teaching. Someone else oh it's good. It's good do. I think christina flew to england a by a dog. I don't know if i can imagine a like in a dog. But i don't think she flew to the caribbean for weeks old and stay for a month. Maybe i think she probably. I can imagine her liking this idea of living and working wherever she quite fancies and sticking. That sounds good ice skate. My teacher somebody else. I think rob you made that up christina. Did you end up. Staying in the caribbean for a month i did i flew to england to buy god was it it was not it was a cavalier king charles spaniel i used to show dogs and i was sick of losing so i decided i was going to get the best dog to bring. That's amazing that's commitment. I love it. Oh my goodness that's great. Wow beautiful so your known for many many things but one of the things that you've really being been helping people do is work with facebook groups now. Facebook groups a lot of them around all they. I mean they're still pretty hot though right hundred with anything it goes through stages and with facebook groups are they dead or are they still around. What are they using. And i think when you take a look at anyone that is launching their programs. And you look at like tony robbins. As an example in their launches guess what they're using now maybe teaching something else that they're using a facebook group to launch their program. You're looking at gabby bernstein. The running and doing her book launches using face liquor so hundred percent. Facebook groups are the place to help the part with increasing those conversions with your lunches and turning more leads into buying.

Christina Caribbean England Kennedy Facebook Iran ROB Tony Robbins Gabby Bernstein
Let's Make Podcasting Metrics More Meaningful

Sounds Profitable

01:51 min | 5 months ago

Let's Make Podcasting Metrics More Meaningful

"I've talked with you all before. About how the way we study podcast. Metrics need to evolve and change. I wrote an article on the topic. All about making them more meaningful in that article. I've talked about the l. Intego williams who wrote an awesome piece for neiman lap. Discussing better ways to engage metrics. She was kind enough to come on the show and talk with me about her thoughts on the ways. We should be measuring success. Thank you so much for being here. I'm really excited heavier. We wrote an article a little while back in one of the main focuses was about not just looking at downloads looking at other metrics in wrote like a really killer article for nieman lab something. I wasn't super familiar with. When i kicked off problem so i want to turn over like tell everybody a little bit about your article and demon labs and what your goal was with that sure i will. Thanks for having me. I love talking shop with you. Your resign and your own. Thank you so. I genuinely believe and i think now. Of course four years have actually proven that the download is kind of useless as a measure of success. Then i think you agree at the armed. Smart people casting agree. It's like the emperor has no clothes kind of thing. And so i had just been a passive -ly other measurements for our shows over months and then neiman invited the invite a bunch of people at the end of the year to write an opinion. And i thought a if there is any marriage what you've been obsessing about for the last six or seven months put it down on paper and they share it so that people can scrutinize it right. Because i'm a journalist and so that's really where you test your idea in the public arena

Intego Williams Nieman Lab Neiman
Repurposing Video Content With Molly Mahoney

Brands On Brands On Brands

02:22 min | 5 months ago

Repurposing Video Content With Molly Mahoney

"Right. Let's get going today. Welcome everyone to brands on brands on brands. I'm excited to bring to our guest. Today molly mahoney first off molly. Thanks so much for being here today. I cannot wait to dive into this with you today. And when i'm excited because you know i love when i run into people in these social media marketing community speakers authors are like my favorite people out there. Because you've you've figured out how to teach other people the things that you're good at and one of the things that you specialize in his creating like facebook video content and a lot of live video as well and let's start there. Have you always been comfortable in the spotlight per se. Man i would say yes. It's a you know. Mom has like photos videos of me when i was. I don't know maybe four. Three or four singing into the vacuum cleaner on the man like standing in front of the fireplace like putting on full concerts and we used to make videos. When i was around eight my sister and i would make videos of my baby brother in the walker like watch. We're gonna beat him just up here and my mom would like stop the camera and we were like doing our own tiktok videos. Basically when i was eight and we'd wheel him out and then we turn the camera back on his own. But i was a professional musical theatre performer for twenty years. That really has been something. That's been me my whole life so definitely yes. Yeah that's gotta help. I mean the the trial by fire is what they say like. That's definitely a way to get there and not a lot of us won't have that kind of background that are that are venturing into video. And i knew you had some kind of knack for because you know. I not only got to see that you were speaker at social media marketing world which is a huge marketing conference when just being a speaker takes a lot of practice and at skill but on top of that i i also notice that you were part of this ensemble musical like introductory hurt you know production that they put on which has always kind of funny and awkward because it's like media people that you're now seeing is doing musical performances and i'll say you you definitely stole the show for me in that performance. Thank you so we have done this for years in a row as a musical spoof. That we've done is intro right before the opening keynote for social media marketing world which has been such an honor and so fun to be a part of

Molly Mahoney Molly Facebook
How to Email Your Abandoned Email List

The Email Marketing Show

01:48 min | 5 months ago

How to Email Your Abandoned Email List

"There's a lot of people tell us that. Oh well you know. I've got an email this. But i've been a bit shit. Not even even the very often and they say go your complete daily email strategy on the number of the league and study only stuff. So i'm gonna email every three and a half minutes now. I'm gonna email of every day or every week and we have to go like that cowboy. Who the whole says. Please don't do that right. I mean a lot of people do this without realizing. And i think there's two two major causes of at one. Is people build a list because the tool to build a nest and you should but then they feel worried about emailing them too much. So this of overcompensate and put it off and get paralyzed by that complication and then they go. Oh well i'll just no email him. Because i do an email and my conny mellon too much and then that's one side of it and then on the flip side of it. It's the people who see that this as like an asset that it'll be there when they need it so like i only pick up food and when i want to send somebody a text message or a phone call look on tacos and thing and the rest of the time. It's just on the desk and when you look at it. I think people look at our email list. Does this thing that go right Not really looking not doing a sale right now launching. Anything anything special happening on not doing. I'm not doing any of those things. I'll get my list to be right there when i need it. And then when they do need it. It's like the climate in the attic and take out the wooden box the cable subscribers in and then they blew the dust off a big cloud and then open up to see see if subscribers still paying attention. That's such as blinded by the light. Avance seen they lie. You never feed me feed us. You're gonna give us give them nutrients right right. So that's what happens. I think that's like the two major causes of weather's comes from for sure. So the thing is we need to make sure that we want to encourage you to start emailing those subscribers again book doing it carefully doing it with a bit of thought

Conny Mellon
Nichelle Tramble Spellman on the Writers Responsibility and Representation in Hollywood

Influence

02:33 min | 5 months ago

Nichelle Tramble Spellman on the Writers Responsibility and Representation in Hollywood

"Nichelle. Very nice to meet you. Thanks for making the time. Thank you so much. Maybe you could help us understand. What a show runner is to the people. Have a bit of an idea as to what it is that you do well. It's the person who's in charge of both the creative and the production. It's a big title for one person. You sit in writers rooms for years with different show runners and you sit there and you think yeah. I wouldn't do that that way. And then you get into that seat and you understand the reasons why some choices were made because it can be very overwhelming job. Usually as a writer. You're focused on the rioting focused on pending deadlines writing something that people respond to but now you're bombarded with questions about the construction of the sets casting the budget props you know whether this paint color looks good on the ceiling of this one room that they might not show on camera and i came home after the first week and i said to my husband. I didn't know that. So many questions existed in one day. So it's kind of like you're the general you're in charge of all the troops. Would it be fair to say the sort of the for that project. yes yes. So you're the series. Could truth be told if those you listening having watched it you should do. And it's about a journalist turned. Podcast played by incredible octavia spencer who revisits a murder case. And there's a medication that she covered as a young journalist. I just wanna ask octavia spencer. She everything that you'd hoped she'd be. She's amazing she's she's the best. She's the best actress and she's a wonderful human being. So i got so lucky with my first. Show that number one on the call. She is just a diamond and season to kate. Hudson joins us and she was perfection. So i just you know almost want to end the show. Because i don't want to risk it now. The character played by otavio. Spencer as podcast. Obviously that's relevant for us. As of this project you went out and raise the money. You pitched it to apple an apple board. So why podcasting. What's the unique power of this medium. A couple of things. This is based on a book called. Are you sleeping. And i went to a meeting with a producer who had worked with in the past as i was getting ready to leave. She said oh yeah. We got the spoken that hasn't been published yet. But i think there's something there do you wanna take a look at it and maybe read it over the holiday. This was maybe three christmases

Nichelle Octavia Spencer Otavio Hudson Kate Apple Spencer
Personal Branding With Video Content With XayLi Barclay

Brands On Brands On Brands

02:05 min | 5 months ago

Personal Branding With Video Content With XayLi Barclay

"All right. Let's get going today. I want to welcome our new frontier. The podcast family here on brands on brands brands zali barklay daily. Welcome to the show. Thanks for being here first and foremost thank you for having me. I admire what you do so much a likewise and feel like there's a mutual admiration there. You know i feel like there's something like i feel like i'm since i'm lead with podcasting times. Podcasters are jealous via craters. But i don't think video. Creators are ever jealous of podcasters. But i sometimes because actually like it's lake. Everyone is saying podcasting now. So it's like that's like. I can repurpose my things too that there's always that whole thing. How can i push my thing. They're exactly but when i you know we have a lot of mutual friends in common in the creator space and in the marketing space and he got me excited to talk to you about the power of video content. Because i'll be honest. I don't think i've had a lot of people that have focused specifically on that In in that space live streaming video creators. But not like. I haven't had sean kennel on the show yet. He's coming up that's going to happen. Yes but you know some people that are like actively topping video creation and how to use it or some excited to get you on the show and to get some of that out there for the listeners. Today before anything else. I'd love to hear a little bit about when you started posting video on social media like take me back to the beginning a little bit about like. Was it something that was. Just you like a video of you and your family thanksgiving like when you actually started creating for business purposes. So video really happened by mistake for me. I knew that i wanted to do video. Definitely and so back in two thousand nine. I had locks and so i used to wear my hair in that specific way and i just i wanted to start sharing tips on walks and how to take care of them and how to grow your here and i uploaded. My first video was in my bathroom. And i looked at it and i was like oh no girl this has to go and i deleted it

Zali Barklay Daily Sean Kennel
Build Your List Using Viral Ads With Dave Rotheroe

The Email Marketing Show

02:16 min | 5 months ago

Build Your List Using Viral Ads With Dave Rotheroe

"Hollow that we all hear every single week helping course creators coaches and membership owners to learn everything that you need in order to do the email marketing and be the email. Marketing hero of your business are butchered. The intro again. I don't know what's going on. But we're not an eight. Because christ i'm imperfect but you can do all of this regardless of alpert you're using awesome psychology driven email marketing. Rob please help this. Week's episode is sponsored by response. Sweet dot com. It's the survey quiz an application form tool that we made to integrate with your marketing systems to segment your audience. Find out more about them and make more sales. You can take a fourteen day trial just one dollar just head over to respond sweet dot com anyone else wants to be a co host on the show. I'll tell you what we've got a good contender up next. Because he's one of our favorite people and obviously we've got dave rather rotherham in the wings. Ready to leap on one of these. Three things is true about dave. I'm going to get through this. I don't know what's going on me. Words are less connected than ever so either one of these. Three things is true about dave. Did he teach english to a princess. Was he an accident star of viral video. Where he was climbing alum post all did he to the world as a punk rock violinist. One of those three things is true about so. Did dave teach you. English dave princess. Well unfortunately you've ruined this one. Because i know the answer to this question the the million pound question. I knew the answer to this. So i can i can answer it was. He toured the world as a punk rock violinist. Which by the way. I think is freaking awesome. How did you do that dave. And i'm sorry. I a not doing a very good job today. Dave how did that happen well. That was a very long story. Very long convoluted story which british faults in goal trump. But i'm step one win. That will end up on six year. Olds they're not gonna the idea of what sixteen seventeen role decided playing brunswick Blame goldfish what the buffalo home

Dave Alpert Dave Princess ROB Buffalo
How to Have a Personal Branding Mindset

Brands On Brands On Brands

02:13 min | 5 months ago

How to Have a Personal Branding Mindset

"Want to start sharing a little story. Which is i am. An admitted over analytical thinker. I am you know the analysis paralysis guy. Any decision in my life in my family's life in my business i have the capability of over analyzing it to the smallest degree right. I think about every possible outcome. I do the extra research to a fault to the point of paralysis to the point of not making decisions that could benefit from being made more quickly right. Am i the only one guilty of this. I don't think so right. There's a lot of us out there that that's just our personality type. And in a lot of cases that could benefit us that could be a real advantage to having the time to think things through but there is times where action and having a push to make a decision and move in a direction is going to be the best course for individuals. So i know for me. When i get the idea that if something that i'm excited about i often berry that under trying to analyze. What's the right direction. Am i doing this right. Dwayne to think about it. Is there a step need to do first. And what i would encourage you guys to do is to figure out you know. Are there things in your life that you should be taking action on first and you can look at the risk there but just decide. Can i take a step in the direction towards something that i want today. That's going to help me tomorrow. That is really going to hurt me. If it's the wrong step because you can always go backwards for a lot of decisions that you're making out there. And i bring that up as maybe there's a framework out there for us to think about and for me. I know what. I was thinking about leaving corporate and starting a business. I have lots of plans right. Bought lots of website. Your rails i even in some cases started designing a website. And trying to word. You know what it was that i thought i could do to help people in terms of like what the business would be called and would look like and what. My services were put. It was all in my mind. And i was trying to put it out there on paper but really it was just this over agonizing thought process

Paralysis Dwayne Berry
The Influencer Marketing Advantage

Sounds Profitable

02:16 min | 6 months ago

The Influencer Marketing Advantage

"Raya sharma ashra. Thank you so much for joining us. It's my pleasure brian. How're you doing. I'm great i'm great. You know it's funny. This is the first podcast that have recorded in the new space. Since i've moved from austin and san antonio i knowing myself prerecorded so many podcasts. That half the things people are listening to our months old and i feel bad. But we've were starting to catch up and we're starting to do this so this will be you know only month and a half old by the time it goes up but i'm so excited to be talking to you in this new space and so sh- raya i give give people a little bit about your background like i personally love what you do at inside podcasting and that's how we first connected but there's so much more to you than that so i'd love to pass it over to you. Sweden all right. So i am speaking to you from vancouver canada today. Which in my humble opinion is one of the most beautiful places in the world. Hope you can visit someday. I was raised in. Dubai was born in bread. By and then i would not do my engineering. Which recently found out hilarious went on to do. My engineering in india quickly discovered that engineering was not for me and did my mba in sydney. I know this is like me flexing. How much i've traveled and i've earned it and then i worked in event marketing in singapore where i did a lot of cold calling in going to events and selling things that was fun. We got out of my comfort zone really quick with that job and then i moved to vancouver in twenty seventeen eighteen. I think and i have been working as a marketer for awhile. Now my day job as i call it is a marketing director. I mean to start up. So i'm the marketing team At an ultimate frisbee organization my team. When they listen to this. We'll ask me why didn't refer to myself as the marketing overlord. Because that's what they like to call me and then as you mentioned right inside podcasting as well which is I don't know if i should say right. But both right in hewett inside podcasting which is a collection of news that happens in the podcasting world sometimes offer my opinions here and there

Raya Sharma Ashra San Antonio Brian Vancouver Austin Sweden Dubai Canada Sydney India Singapore
Facebook to Begin Testing Ads Inside Oculus Virtual Reality Headsets

Cyber Security Headlines

00:46 sec | 6 months ago

Facebook to Begin Testing Ads Inside Oculus Virtual Reality Headsets

"Facebook ads coming to virtual reality near you earlier this week. Facebook announced that it will begin testing advertisements that will appear within the company's oculus. Virtual reality headsets. The acuras headset. Ads will first appear in the shooter game blasting from resolution games and will begin appearing in other oculus apps and coming weeks facebook which derives more than ninety seven percent of its overall revenue from advertisements. Said these ads could provide new ways for software developers to generate revenue. The ads will follow facebook's advertising principles giving users the same controls they have an facebook including the ability to hide specific ads or hide those from specific advertisers. Facebook added that the advertisements will not be based on any data that stored locally on user

Facebook
Victoria's Secret Swaps Its Angels For "Trailblazing" Activists

The Daily Show with Trevor Noah: Ears Edition

01:20 min | 6 months ago

Victoria's Secret Swaps Its Angels For "Trailblazing" Activists

"There's a lot of debate going on today. About victoria's secrets big rebranding. Yeah you see from now on. They're going to have no more angels instead. They're being replaced by a more inclusive group of accomplished athletes actresses and activists. I know because. I'm sorry to say this. This is trash people. We can't do this. I know that having supermodels of the spokesperson for a brand creates an unattainable expectation for women. But sodas having athletes and activists. Everyone can win the world cup. Okay megan and i know what you're saying. So what should victoria secret. Just replaced angels with some normal women travel. No because being normal woman is hard to you can expect from your customers. Women go through so much. I mean running. The only option. Vittore secrets has yet is to be presented by men using men wearing those are not like any men. Obviously i understand. There's like a certain body you need you like shows those closing and those ripped hunks. You don't need those men. Like the rocco michael b jordan. Chris hemsworth indicia. Get some more relatable someone who's not afraid of ice cream. Someone obsessed with the gym international meeting someone from africa the south park. You'd like. I'm just saying like no one cold. Because kim doing great in a

Victoria Megan Rocco Michael B Jordan Chris Hemsworth South Park Africa KIM
Data Ethics, Then and Now With Kinesso's Sheila Colclasure

AdExchanger Talks

02:14 min | 6 months ago

Data Ethics, Then and Now With Kinesso's Sheila Colclasure

"So similar to the brood x cicadas hatch of two thousand twenty one. The eruption of privacy related news has been in the works for a long time incubating underground for something like oh seventeen or twenty years before crawling out into the open air and swarming the earth in the form of privacy laws and tracking restrictions from the browsers and from tech platforms The companies that ultimately control advertisers access to consumer data at scale. There's insects everywhere. My guest today is sheila. Kaul closure sheila is the global chief digital responsibility and public policy officer at knesset. Oh previously she spent twenty one years at axiom and at live ramp prior to the acquisition of axiom by interpol group after that acquisition canessa was set up as a standalone brand housing. All of the axiom Sort of data services offerings As her retitled suggests. Sheila is intensively focused on understanding the privacy landscape which is increasingly an ethical as as a legal quagmire. I'm delighted to have her on the podcast. She loved welcome. Thank you zachary. I am delighted to be here and delighted to talk about this fabulous topic. And i love. The insect analogy couldn't resist so before we jump in. Just tell us. How did you get into this data ethics and governance game going back twenty. One years at axiom great question. well. I started my career in the united states senate and after the senate i moved what they say is off hill and i went to work for the fabulous and very sexy american institute of certified public accountants were managed congressional and political affairs and that led me really into the policy realm as a deep policy. Wonk how do you navigate. Hit the difference between good policy and good politics. And then i had the very good fortune to have an extra at axiom and i brought my expertise and good policy and good politics and then my executive team at the time said you know I think we need to build a program around this help us in there. I began my journey

Sheila Interpol Group Canessa Kaul American Institute Of Certifie Zachary Senate United States
NBC Seeks Record $6 Million for Super Bowl Commercials

Mojo In The Morning

00:35 sec | 6 months ago

NBC Seeks Record $6 Million for Super Bowl Commercials

"Nbc is talking to potential advertisers about a price tag of six million dollars for a thirty second spot during the next super bowl broadcast. That would set a new record in pricing for super bowl commercials. Six mil thirty seconds. And what's interesting is. Nbc is pressing advertisers for higher prices. Even though the most recent super bowl broadcast had the smallest game in fifteen that was a good super bowl to kansas city vs tampa six million there was a can. There was a pandemic that was keeping people from going

NBC Super Bowl Kansas City Tampa
How to Build a Personal Brand

Brands On Brands On Brands

02:02 min | 6 months ago

How to Build a Personal Brand

"What is personal. Branding so personal brandy. Let's set the definition here first before we get started for me. Personal branding is really all about reputation. Your reputation defines how people see you approach shoe and eventually want to do business with you. Your personal brand is how you represent yourself to the world so as an example if you are starting a business or you're thinking about starting a business or you want to be a coach or a mentor or provide some kind of service where your reputation is the basis for the service and drives a success of the service. You're gonna wanna make sure that you are doing a few things. You're gonna wanna make sure that you are positioned in the market in other words. That people know what you do how you do it. And if you're good at it or not you're also going to want to be able to explain to people why you're different and what it is that makes them right for your service and you write for them in terms of helping them right so this is all about figuring out who you are. So when i get people started in terms of their personal branding journey first question to ask is. How do you want to help people. What are you looking to offer. And i think it's a simple question but it's one that a lot of people struggle with right off the bat because they know what they've done in the past. A lot of people are experts in something because they did a job for many many years. There's a good book on this. Called the e myth which is about Not not online ebay. Like as in entrepreneurship myth and the book is really about. You know talking about how when you leave something like a corporate job a you're you're a technician specialists something and then you switch to wanting to be an entrepreneur. You aren't prepared for that.

Ebay
Why Facebook Traffic Is NOT Your Problem

Perpetual Traffic by DigitalMarketer

01:59 min | 6 months ago

Why Facebook Traffic Is NOT Your Problem

"Welcome to the show. Tanner larson great to have you here. Today we're gonna talk about facebook advertising but how it relates back to what we refer to as revenue optimization says a term that tanner and the folks that bill gross scale have really pioneered an engineered very different than the classic conversion rate optimization. Which we've done a lot of shows here a perpetual traffic on. So i guess that probably leads us into our very first question air. Tanner what exactly is revenue optimization. And how can it help our listeners. There especially in the ecommerce space so revenue optimization kind of a different way of approaching or looking at e commerce specifically i say e commerce but as you allude to apply to almost any online business but in the framework that we're going to talk about i'm gonna stick specifically e-commerce to make it make sense so conversion rate optimization is the term that everybody's familiar with it gets thrown around. It's kind of mystical term. That really nobody knows what it is they i'm doing. Cro stuff but when you ask them what they're doing. I can't tell you it's kind of like seo right. Nobody knows what they do but they're doing something. And with conversion rate optimization the focus tends to be like the name on conversion rate doing whatever you can to optimize the conversion rate. And what we've found. Is that when we do that. You kind of get this tunnel vision. Where everything else. Outside of optimizing the conversion rate and optimizing those metrics associated with that. You kind of get blind to it. You don't see the rest of it and it's outside that tunnel vision that all the magic happens. In econ so revenue optimization is basically a holistic look at the site and the store and specifically from the time the traffic lands on the site to the time that they complete their purchase and into the back end when up in email. Repeat customer type stuff. So it's looking at the complete customer journey from the time they land on the site to the end of time basically where they either buyer die right

Tanner Larson Tanner Facebook
How to Buy Host-Read Ads at Scale

Sounds Profitable

01:48 min | 6 months ago

How to Buy Host-Read Ads at Scale

"For the people. Who aren't familiar with you. How'd you get into managing your ads. The content creation. Yeah great idea you you made your show but like what made you decide to not just have somebody else handle your ads. Well i have. I i did want to have somebody else handle my ads and i called friends of mine at agencies. Well actually that wasn't even my first up i. I started talking to people that worked in marketing at networks. And i said hey. Do you have freelance little side. Hustle com moonlighting. Anything that i can do to hire you. And i got a lotta yeses. And then like five months later. They were still like. Oh i'm just really busy right now. And i thought you know i don't like waiting for people. How specialized is this knowledge. So i hired some freelancers at another network to just give me proposals right. I said if you had to plan this and you weren't executing it because you don't have time. What would the proposal look like. And they were like well. I would advertise. Here's how you buy some ads on twitter and here's how you buy some ads on instagram. And then we'd have you buying facebook ads. And i paid a guy who has a facebook ads specialist just to test this in. I got convergence for like six or seven bucks but they're not even subscribers. All we know is they went to the page. That i had the player on for the you know dennis rodman episode and i went. You know these are not people that we know. Listen to podcasts. Like we think they do but they clicked over from facebook. And so there's just so much loss. And then i said you know. I'm not convinced that a lot of these people really know what they're doing. I don't think they're clueless or scammers. I just think when you are twenty-seven you work at a big company or a medium company and they're like you have one hundred thousand dollar marketing budget. Are you thinking. How do i get the best bang for the buck or you on. Let me do something that says. Get me fired not gonna get me in trouble. Sounds good on the face of it.

Facebook Dennis Rodman Twitter
The End of IP Address Targeting

The Big Story

01:44 min | 6 months ago

The End of IP Address Targeting

"Joining me. Today is our resident apple identity and privacy expert alison schiff who tuned into the event. Hi i'm blushing and joining. Us is senior editor james hersher. Who was doing a follow up story about apple's changes obfuscating email information as part of its privacy. Updates is there to fund one. Alson you tune dan. So how did apple reveal that. It was pulling ip addresses. Okay so i'll set the scene. Craig federici it's apples. Svp of software engineering. He's in a a well lit section of apple park in cupertino. The sun is shining brightly and pouring in through floor to ceiling curved windows. He's got this big smile on his face because he's talking about ipad. Os and all the cool things you can do. And then all of a sudden his whole demeanor changes he says next. Let's get into privacy. And then he steps on what looks like a button embedded in the floor that opens up into like a man hole in the floor that he jumps into. And then all of a sudden he's in the dark windowless chamber with a black screen behind him and the only word written on it is privacy and then it is very serious tone. He goes into the whole like at apple. We believe privacy is a fundamental human right. You that whole spiel. And then to privacy engineers step out from the darkness from behind the screen and get into some of the details about apple's specific privacy announcements. It was a little telegraphed. He jumped into dark bunker to talk about the evils of ad. Tech data brokers

Apple Alison Schiff James Hersher Alson Craig Federici Cupertino DAN United States
Podcasting Trends 2021

Brands On Brands On Brands

02:01 min | 6 months ago

Podcasting Trends 2021

"All right. Let's get going so podcasting. Transfer twenty twenty one. What do i see happening because right now the best way to judge trend is to see what is happening already. What is happening right now in the world because that is what you can expect to continue happening in to grow at scale right so here are three things that i see happening right now. Number one. we're gonna be talking about video podcasting number to talk about repurposing your content number three. We're gonna be talking about branded podcasts. Those are three trends. That i think we're leaning into the call this a year of brand podcasting and we're gonna lean into that so let's start with this video podcasting. What am i talking about because that could be confusing for some people video podcast. Isn't that just a youtube will know it's not why because when you're creating your content to begin with your building it with podcasting in mind you are building it to be consumed in audio format. I you are concerned about how it sound. You're concerned about how the show is built in a way that keeps people engaged for forty minutes. If that's how your podcast is structured. Which most of them are. You're concerned about the interviews and how you can get the most out of your guests and things like that and then you are thinking about. How does this translate into other formats right. However video is going to be a huge part of this right how do we leverage video to a shop and other channels like youtube and get found by the search engines. Be to add content to our website. That makes it more interesting and then see to take that video and use it as shorter clips and snippets. That can be interesting in terms of promoting your show on social media right video. Podcasting is the next step. If you're a podcast or it should be obvious that this is a huge opportunity. Because guess what you don't have to change much of what you're doing. You already have a computer in front of you and microphone. All you need to do is by web cram that cost less than one hundred dollars sticking on top and press record

Youtube
Don't Forget the Intangibles of Podcast Advertising

Sounds Profitable

01:55 min | 6 months ago

Don't Forget the Intangibles of Podcast Advertising

"You know it's so funny. It's i just got into the event. Seen in the circassian had time to start watching the stuff that you were doing right like i was a product manager at megaphone and really started to watch yourself but it's so hard to carve out time in just as a starting to dig more into this injustice. I started to find more time. Everything went digital right. Everything went online rather instead of impersonal bum. Because you run a good show with all the things that you guys do And it's i think it's such an important thing that people watch like soda plug at the beginning like edison research just so many cool things and i think the infantile is one of the most unbiased views of audio than it has a great lens on podcasting and what listeners want and the crazy part about it is like was not easy stuff to do. And sometimes that's not dated like an advertiser campaign wants to do so. You guys built this survey and research company. That is doing the things that we need that we don't always like. We can't always like foot. The bill to the advertiser the things that people should be investing into hand growing because it just helps us all view the landscape. It doesn't push anyone specific narrative. Yeah i mean that's the thing. I'm not a a podcast who dabbles in research. I'm a twenty five year survey researcher. Who loves podcasting. And we've been doing infantile since nineteen ninety eight. It's still. I think the gold standard in terms of the kind of currency research that podcasting looks at streaming audio. It looks at and so on. It's done to the most ridiculous and ridiculously costly standards in survey research it's It's a telephone based survey which has a much much higher response rate than anything online. It's over half mobile phone executed to match statistics in the us about who has mobile phones

Edison Research United States