Advertising

Listen to the latest news, interviews and analysis from the world of advertising. Sourced from leading podcasts and talk radio shows.

A highlight from Tackling CTVs Measurement Mess With FuboTV

AdExchanger Talks

01:26 min | 3 hrs ago

A highlight from Tackling CTVs Measurement Mess With FuboTV

"Bermuda, permeated empowers publishers and advertisers to address all their audiences in the moment while protecting privacy and respecting consumer consent. Its audience platform enables clients to activate audiences at scale without ever exposing consumers personal information. Awaken Yi ad tech from your tryptophan slumbers, I hope everyone had a good Thanksgiving. I'm Alison Schiff, and on this week's episode of ad exchanger talks, we'll be talking about streaming with Lynette kaylor, SVP of North America sales at sports focused streaming platform, FuboTV. CTV measurement is a mess and panels as they stand aren't doing the trick. But even so, streaming is eating the world to use a well worn phrase and live sports isn't the anchor at once was for linear television. But before we get started, let's talk about 2023 conferences. At exchangers industry preview is an exclusive one day conference for data driven professionals in the programmatic ecosystem. It's taking place February 7th in New York City. Join us as we take a look at the pressing topics and trends for the year ahead with top minds in the industry, including Magna president Danny benets, NBCU's krishan bhatia, the CMO of David's bridal, the

Alison Schiff Lynette Kaylor Bermuda CTV North America New York City Danny Benets Nbcu Magna Krishan Bhatia David
A highlight from Even More Remarkable Brands (AOP 2011)

Under the Influence with Terry O'Reilly

01:16 min | 2 d ago

A highlight from Even More Remarkable Brands (AOP 2011)

"Dug very, very deep into our archives and are pleased to announce the rerelease of episodes from the last season of the age of persuasion, and we've remastered them to fit our under the influence format. Here is an episode from 2011. This is an apostrophe, podcast, production. You're looking at it. Your feet were greater than zero. When you're hungry. You're a good man with all things. You're under the influence with Terry O'Reilly. In 1931,

Terry O'reilly
A highlight from Google Performance Max: What Marketers Need to Know

Social Media Marketing Podcast

00:58 sec | 5 d ago

A highlight from Google Performance Max: What Marketers Need to Know

"For marketers and business owners who want to know what works with social media. Today I'm going to be joined by Brett curry and we're going to explore Google performance max. Wait, Google what Google, what are you talking about? Yeah, Google. Believe it or not, this is an incredibly simple solution for those of you that are advertising on Facebook and Instagram and want to go over to Google and want to have it kind of be autopilot. And for those of you that are already doing Google ads, you may not be familiar with the powerful possibilities of Google performance max. So you're going to want to definitely pay attention to today's interview. By the way, I'm at stelzner on Instagram and at Mike stelzner on Twitter. And if you're new to this show, be sure to follow us so you don't miss any of our future content. I don't think I've ever shared this story. Our conference social media marketing world has no speaker application process. It never has. Instead, it's 100% recruitment. And there's never a guarantee

Google Brett Curry Instagram Mike Stelzner Facebook Twitter
A highlight from Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen

AdExchanger Talks

05:08 min | 6 d ago

A highlight from Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen

"Hello. Thank you for having me. Nice to be here. So I want to start out with you sharing a little something about yourself that not a lot of other people know that that's a way that I've been starting the podcast ever since I took over about a year ago, but in your case, it has to be a good one because when Tony cats are the CEO of IV tech lab. As you know, but just in case anyone who's listening doesn't know when he came on the podcast in April, he shared that at one point in his life he fought in white collar fight clubs. So I need you I need you to top that I got it. So this is a competition. That's good. We have all played the kind of icebreaker kind of stuff before. So I hope that these are some new ones. I did hear that Tony and I did. I was taken aback. That was a good one. I'm going to over index and give you two if that's okay. The first one is, I was a, I would say professional calligrapher. I actually got paid for it. When I was in high school, which is not a very common thing to do. But I love to calligraphy and I don't do it very much any longer, but I was doing, you know, invitations for weddings and bar mitzvahs and all that kind of fun stuff. So that's not many people know that. And then number two, which is entirely different. Is I was for my fraternity. I was the pledge whip for Delta at Cornell in 1988. And that was an absolute blast. So those are two maybe unknown. I don't know what a pledge quip is. Pledge whip. So it's the guy who is in or or gal for if you're a sorority that is in charge of getting the pledges educated prior to becoming fraternity brothers. And it was, you know, back in those days and it was slightly different than it is today. So there were some great stories perhaps over a cocktail one day you could talk about some of them. All right. Well, I read on your LinkedIn that you also wanted to become a doctor, but obviously your life took you in another direction clearly. I mean, would you have been able to be a doctor with such good penmanship? That's a great question. Yeah, organic chemistry was the end of my doctorate dreams, I think. And I think I was trying I was interested in being a doctor for probably all the wrong reasons. You know, the nice Jewish boy from Brooklyn being the doctor and it wasn't what it was cut out to be from my perspective. And I think I did all right at the end of the day. Yeah, no, I think you're not doing too shabby. So I want to talk about Twitter a little bit if we could. It is kind of crazy over there, but I want to zero in on one aspect of the craziness, which is Elon Musk's take on advertising and advertisers. And on November 9th, you participated in that kind of infamous Twitter spaces Q&A about advertising and the future where it was Elon, Robin Wheeler, whose twitters now former head of ad sales and you'll Roth, Twitter is now former head of trust and safety, a 2.7 million people tuned into that. And you had the opportunity to ask Elon a handful of questions as a sort of representative of the ad industry, like you were the U.S. about differentiating between truth and news because he had made that distinction at one point. You know, whether brands are going to have to pay for that blue check mark, although that whole verification thing is kind of up in the air right now. What are Twitter's priorities? So yeah, I mean, first of all, what was it like being there as part of that Q&A? It's kind of wild that you were on the line. Under the really, I feel like the day before it all went a little more kablooey than it already had gone. Yeah, I would say wild is a pretty apt description. That space is episode for me. Anyway, it came together very quickly. And we had been obviously getting lots of inbounds from our members, whether they're brands or agencies or publisher partners. And all I hoped to do in a reasonably short amount of time was to channel some of the questions that we were getting. You know, there's Elon Musk, my first question, I think, was the one that I hear all the time. There's Elon Musk as a person and as a brand. And then there's Twitter as a product and service and a brand.

Tony Cats Twitter Robin Wheeler Cornell Tony Elon Musk Linkedin Elon Brooklyn Roth U.S.
A highlight from Inside the Creator Economy and Adweek's Creator Network

Yeah, That's Probably an Ad

03:11 min | Last week

A highlight from Inside the Creator Economy and Adweek's Creator Network

"Listening to, yeah, that's probably going to add to show that takes a look at film, technology, pop culture, well curated TikTok pages because in the end, everything is an ad. Hello. I'm Shannon Miller. The managing editor of creativity, creator economy, and DEI. That is a new title for everyone at home. Thank you so much for joining us for yeah, that's probably an ad. I am joined by two especially wonderful ladies, including my guest co host. She is a creator in the host of the podcast called let's talk about brand. Please welcome Christine gritman, Christine. Hi. Hey, how are you doing? I am fantastic. It is so nice to have you here. It's great to be here. Welcome to the co-pilot chair. I hope it's comfy. It is. This is our time to our obligatory hi lose. Just remember she is at home nursing Nick cute little new babies, so we are going to leave her to it, but for now, Christine is going to help me pilot today's episode and to help really fill out this special conversation, we have social editor Sammy Lambert. Sammy hi. How you can not tell anyone else that ad week. I might be one of my favorite people. Stop. You might be. Guys, I'm washing so hard right now. Screaming, crying, throwing up, shaking. Debbie is such a wonderful social editor. She is part of our really stellar social team and has brought such incredible energies since early year of being here. And she is also in a very special position to talk to us today about the world of creators, as I mentioned before, I have a shiny new title that now includes the creator economy. And there is a lot to parse through there. It is such a wild west of a space. And I would love to just talk with you ladies about kind of what to expect. First of all, kind of figure out what it is because that still one of those things that feels like it's up in the air, but I feel like we're sort of just beginning to get a grip on that. But before we dig into any of that, I'm really interested in learning how the both of you really got into this idea of creators and becoming one and just that entire world in general. How did you all fall into the world of creation? We'll start with you Christine. All right, well mine, it's interesting. I actually sort of fell into it again, it's the wild west, so you can just sort of do it at this point in a sense, so about 6 years ago, I guess. I was a journalist of all things. And when I became a journalist when I entered the newsroom, I started new social channels, and they were just starting to move away from apparently what had been taught to journalists, which was kind of keep yourself out of the story, be a non entity, whatever.

Shannon Miller Christine Gritman Christine Sammy Lambert Sammy Hi Nick Debbie
A highlight from Advertising Delivers For DoorDash, With VP Of Ads Toby Espinosa

AdExchanger Talks

02:26 min | Last week

A highlight from Advertising Delivers For DoorDash, With VP Of Ads Toby Espinosa

"Toby, welcome to the podcast. Nice to be your Alison. Thank you so much for having me. So it's become my habit with these podcasts to ask my guests to share one fun kind of unknown fact about themselves, but I was doing a little classic LinkedIn stocking of you before the recording. And I found a fun fact of my own, which is that you're a lecturer at Stanford. And not only are you a lecturer at Stanford, you also founded an entire course at Stanford, and I'm going to quote the description here. It demystifies the alternative investment landscape through the lens of industry experts, which I need actually that to be demystified for me. What does that mean? What does that mean? Yeah, absolutely. So again, thank you for having me Allison. A little bit of background on me. I grew up in Palo Alto, California, which is the hometown of Stanford University. I left to go to school when I was 17 back east. And then I worked for about two years at a family office. And a family office is basically just a large holding company that invests across multiple sectors to kind of keep the family or large foundations that they manage into the future into perpetuity. And so when I got to Stanford with the idea of joining a company, a young startup where I could go and kind of take on the world and build, build the future that I was proud to build. I really also wanted to make sure I wanted to think about how to get alignment between a long-term mission of a company and also the core investing practice that I had learned for a couple of years. And bring that knowledge to students that were around me so that when folks wanted to think about starting a business or joining a company thinking about not only what the mission and values of the company were, the CEO, et cetera, but also the people that were on the cap table. And so, and so yeah, that was the idea of starting the company since then starting the class since then the class is expanded, continues to this day and is run by an incredible professor who's a mentor of mine. But yeah, it's a fun, that's a fun side thing that I still continue to love doing.

Stanford University Toby Alison Linkedin Palo Alto Allison California
A highlight from How to Use Google Analytics 4 for Marketing

Social Media Marketing Podcast

01:44 min | Last week

A highlight from How to Use Google Analytics 4 for Marketing

"This is the podcast for marketers and business owners who want to know what works with social media. Today I'm going to be joined by Dana di Tommaso and we're going to explore how to use Google Analytics for for marketers. I know that many of you have been sitting in their hands and maybe aware of the fact that the analytics as we know it is coming to an end very, very, very soon and that's the reason why you need to pay attention to today's episode. You're going to learn a lot. By the way, I'm at stelzner on Instagram and at Mike stelzner on Twitter. And if you're new to this show, be sure to follow us so you don't miss any of our future content. I don't think I've ever shared this story. Our conference social media marketing world has no speaker application process. It never has. Instead, it's 100% recruitment. And there's never a guarantee that a speaker will ever be asked back. And that's kind of a novel concept in the world of conferences. Here's how we do it. Me and my team were always on the lookout for new talent based on our internal research. What we do is we do these studies multiple times a year and we study what you want to learn more about, then we go on an active hunt to find amazing people from diverse backgrounds who are excellent communicators and know what the heck they're talking about. We do a lot of vetting before we ask anyone to speak. This means when you attend social media marketing world, you'll experience speakers who really want to be there who really know what they're talking about and they really care about helping you get real results. Our customers tell us it's a super refreshing experience. It's kind of magical what happens when you get amazing people under the same roof. Let me ask you this question. Has attending social media marketing world been on your wish list?

Dana Di Tommaso Mike Stelzner Instagram Google Twitter
Stas Tushinskiy on Making Audio Advertising Conversational

Advertising Is Dead

02:31 min | 1 year ago

Stas Tushinskiy on Making Audio Advertising Conversational

"So how'd you evolved from what is in a sense of a one way stream You're going to go back to when you sarah huckabee set to solve The full speed of what the initial learnings. And how'd you count on for up. You have right now. Yes so we were thinking a lot how we solve the engagement challenge in the one days struck us a voices. The answer goes. That's not the way to engage with everything actually back then. We already had siri but he was. Maybe six months of before alexa happened. Alexa alexa boom in high. Remember clearly with cs. Does that thousand seventeen when everybody started talking about alexa and we were lucky with the timing because when we introduced our first pilot product. This is exactly when alex to hype stock and it helps a lot and it also helped us in on a macro level because it it it made. The voice adoptions faster and those that was the first part to realize what needs to be done but then the second was. I think it was even. It was a hot a task for us. Like how would you work wasn't obvious it back then and instill. This is the reality. Even today. we have thirty seconds at spots so all audio ads supposed to fit thirty second ad. Lots like ninety percent of them. You have fifteen as well. Majorities thirty seconds. And when he when he can speak with the consumer when he can have a dial feed it in thirty seconds because Can go in. Many directions started with a one of their more. No the way to leave me alone. I don't wanna talk to cannot be same second hand. And i think that was the biggest breakthrough that we had when we just said to ourselves. What if we had no retirement today. So why don't we forget about radio. How would be one adds to build to build like today right and it was clear. We want it to be a driven conversational interactive in funds. And it'll be short because today everybody's like multitasking. Always a hurry. And so we're like okay if that's the case why don't we make ads batter. Let's be real people at. They love brands if they hate

Sarah Huckabee Alexa Alexa Siri Alexa Alex
How to Write Podcast Ads That Sell

Sounds Profitable

02:02 min | 1 year ago

How to Write Podcast Ads That Sell

"I'm really pumped about this conversation today. Because the more time i spend in this space the more. I'm realizing that right now where. We are in podcast. Advertising is that the actual creative is the thing that receives the least amount of attention. And it's probably the most important. Yeah i think that is often the case particularly in this space. That creative doesn't i was just looking through here in these little. Keep these little note. Cards of all these quotes and things to inspire me and this is for bill. Byrne bach who said creativity will become the last unfair advantage where legally allowed to take over our competitors. And so the fact that creative is i think under exploited particularly in this space or not focused upon is bears bears focusing upon it. Because it can be this kind of leave behind as a creative director at an audio agency. There is a piece of it. But i mean you see the same thing across all creative. It's like well anybody can do that right. Like anybody can pick out colors. Anybody can edit something on their laptop and it's true. I mean all the tools have been democratized. They've been democratized for all time. Though when it comes to writing or performing you know the alphabet spin been around a good long time but it doesn't make everybody a world class writer but it does seem particularly in the audio space that the copy points can kinda be this thing. That's just like well just you know. Just basically have anybody right it. Just yeah we kinda got that. We got our team will. We'll go after it. And it's not given the time care and attention that like anything. Anything could benefit from more time. Caring attention to refine it and make it better and make it punch harder to make. I think particularly in the realm of worlds to make it clear. Brief and

Byrne Bach
Ad Tech Meets Wall Street

The Big Story

01:57 min | 1 year ago

Ad Tech Meets Wall Street

"James you tuned into the big tech earnings this month facebook and google and then trade desk which is the challenger and torch holder for the open web. What did you get out of the contrast between the tail facebook. Google certainly just jot the world by having huge monster revenue quarters when people thought for facebook in particular. This might be a tough quarter because of apples. Privacy changes or policy changes that just restrict app tracking. I think that sort of the narrative coming out of both of those was really just. There's been this huge digital advertising rebound And a lot of that. Going to google and facebook amazon their ad platform had the same story for their earnings So so. I think that that was sort of that story in the trade desk. The trade desk is certainly pitching itself. More as as this sort of like emblem of protector of the open web. And i mentioned in the story. His is more combative where they were conciliatory with with amazon and google. I think they have always been careful to be like these are important partners. Like the trade desk buys a lot of google supply. They work with amazon they. Were you know jeff. Green had tons of amazing things to say about amazon when they set up a program to let the trade desk by fire tv. But that's been cut out And to desert underscore why they're going for tv. I think that that's where the money is. Trade desk has just cleaned out the the independent. Dsp world sort of that whole huge ecosystem of startups. That were all competing for the open web programmatic market. There's not a lot of low hanging fruit their trade as has covered all of that up. And tv's really the growth opportunity

Facebook Google Amazon James Jeff Green
InMobi Has Its Eye on Telcos, With Abhay Singhal

AdExchanger Talks

01:30 min | 1 year ago

InMobi Has Its Eye on Telcos, With Abhay Singhal

"I'm delighted to welcome obey single founder and ceo of imo. Be marketing cloud to the podcast. Talk about this fascinating company. And what where. It's where it's going next obey. How are you. i'm very well rosette Thank you very much for having me on your podcast yet. Thanks for doing it. So i thought maybe we could start with a minute on the origin story of in moby. If you will walk us back fifteen years. What was the first version of this company. Fantastic now this is It's it's been a long story and one that are incredibly proud to talk about the very first version of a mobile. Believe it or not. It started with being a sms. Search engine kind of group on before groupon became the thing. All we wanted to do is solve. The problem of discounts discovery for consumers using the sms on On on on the phones all pre smartphone era remember that iphone launched in two thousand six late two thousand six ali two thousand seven and since then the entire industry has changed. So yes that was very first version of moby which was guarded. 'em korge at that time. M for mobile and coach is a hindi word for search but since then it's it's an interesting interesting right nothing short of a

IMO Groupon Em Korge
Martha Lane Fox on Responsible Tech, Social Justice

Influence

02:07 min | 1 year ago

Martha Lane Fox on Responsible Tech, Social Justice

"So martha thank you very much for being on the show. Thanks for asking me You chair of many different boards. Of course the most interesting being we transfer. I personally most interested in your life outside of we transfer so i want to jump straight into the house of lords and for our friends in the us They may not have any idea. What the house of lords is in my opinion. It's probably the stuffiness branch of uk. Parliament your cross bench peer. And you're one of the few women. I believe they're in the house of lords. And the first woman mazzone only allowed into the house of lords in nine hundred fifty eight so relatively new fad in in the history of british politics. I mean we are a that. I'd love to hear from you. Why you chose to be a part of it and i had done some policy work worked in e commerce and then i wrote in the on the edges of government and policy night helped in the uk create something called the government digital service and a website would go to uk. And i realized that. Actually i was not regular good at business to anyone louis. Transfer boot. But i am in a way interested in the way that the next wave of digitization was affecting institutions society buddha context of i'm facing disruption and so i helped create this incredible machine in the middle of government gupta. Uk and. She says he added way. The government was we thinking itself my thoughts you know. I'm really interested in trying to think about how to continue to use my voice. Mice move voice in policy in tech discussions. And i decided i'd apply not thinking for one minute that i would. I get accepted at points. They might say come back in five years time when you know something but i think they must have been desperate that yet. It's kind of an incredible opportunity because the cross-benches the independent you're not affiliated to political party. You'll not just put the house. Because he given a big party donation not that everybody. There is because of that. But they're still in my opinion too many at all and you have to bring some kind of outside expertise perspectives to the house of lords

House Of Lords Mazzone Government Digital Service UK Martha Louis United States
HBO Max  14 Months Later

Yeah, That's Probably an Ad

01:55 min | 1 year ago

HBO Max 14 Months Later

"We've got kelsey sutton are streaming editor kelsey. Welcome back to the show. What an introduction. Thank you so much for having me. I'm so excited. To be bad. Kills he is such a joy to work with Every single day and also to have on the show and today we've got a really a fun topic a hyper specific content because for those who listen frequently or just pay attention to anything advocate covers or to your life as a modern human being streaming services obviously just exploded Over the past two years it went from just being the same old options of. Oh you got your net flicks in your hulu and your one or two other things. And then all the sudden it's like you have nine hundred options And we have had several episodes devoted to that into this explosion of streaming. And at the time we kind of asked what's to what's gonna settle out you know what are going to be the ones that end up being kind of required Required viewing and that you actually are worth your money each month and i feel like there's some consensus that. Hbo max has become one of those services shannon before we get to the experts What's your what's your take on. Hbo max so h backs hbo. Max set a little bit of a rocky start. But it's become one of the sort of like hubs of like hidden gems like that. You start that superlative net flicks. I felt but when it comes to just really nice nuggets of content. Hbo max has really a ton to offer. And they have you know the benefit of like a really robust ip. it's just nice to find these sort of like one off like romantic comedies and Kind of cringing comedies which tend to like fall pretty middle lane for me.

Kelsey Sutton Kelsey HBO Hulu Shannon MAX Nuggets
A Supply Shortage in Programmatic CTV

The Big Story

01:27 min | 1 year ago

A Supply Shortage in Programmatic CTV

"So tony and i have both been checking out the lympics and talking about it all day on slack. Just kidding just a little bit. I'm a huge olympic span myself. I live for those every two years. I've got senior sail over me So what's the experience for. you will admittedly. I'm not a big olympics watcher. In a heaven. Tiny i know but but i was really was really interested in checking out surfing this year because it was the time it you know. It was as an olympic sport. But i was watching it mainly on nbc in usa and then it would like check peacock for the recaps mainly So it was cool. Like peacock was cool in the sense that they really recaps. That were no more than five minutes. But if you wanted to watch. Like if. I wanted to watch chris. More like the entire like final. You had to subscribe to premium and that was awesome because she won the gold for the usa in in surfing and then on linear. Like i just happen to turn on nbc. And i caught simone biles and went down with the olympics team which just turned out to be one of the more dramatic things during the game.

Olympic Tony Olympics NBC USA Simone Biles Chris
How Yahoo Is Experimenting With Platforms and Partnerships to Grow Its Audience

The Digiday Podcast

01:59 min | 1 year ago

How Yahoo Is Experimenting With Platforms and Partnerships to Grow Its Audience

"Kili this week. You spoke with join a. Lambert who is the head of consumer yahoo who obviously has been in the news this year. Because rising media's parent company was acquired by apollo global management had been owned over as in now has been sold off. Did joya talk belic where it has or hasn't changed over yahoo since the deal was announced back in by yeah so obviously a fairly new announcement. She couldn't really get into too much of it because the deal hasn't been finalized and all that but at the end she did talk about some of the. I guess prospects for this change and how she anticipates it to be a positive For the company so she'll get into a little bit on it but yeah ultimately unfortunately not too much could be said about the actual Deal and who obviously one of the original internet portals been around since the ninety s. What's yahoo audience. Look like at this point. Yeah so that's a big focus of this conversation because they have been doing a lot in the way of trying to get jen's ears Into the yahu portfolio sphere the company launched a couple of years ago. A brand called in the know which is a video arm that previously sat on top of like its portfolio of brands. It has since been built out into its own Brand itself which has a very big emphasis on consumer revenue. So you're commerce. Plays shop will video things like that but she also talks a lot about the other areas of the portfolio that they're looking to incorporate more of genzyme audience so Everything from yahoo finance in a focus on things like personal finance crypto to tech crunch and also over to like the fantasy side of

Apollo Global Management Belic Yahoo Kili Joya Lambert JEN Genzyme
Connecting the Dots for Publishers Feat. Kavita Shenoy

Advertising Is Dead

02:28 min | 1 year ago

Connecting the Dots for Publishers Feat. Kavita Shenoy

"Welcome back to advertising his dead beard. Coweta aiko w we finally doing this And i'm seeing finally because we went through some circles to start off this recording value for you. You had to figure room. Happy valley do the he'd be head of walmart. Divide before we could record. I have had a warm up in more than one. Run up and down. These takings is a be shouting about connected loom. That's not sounding roomy. Because she was upset about the fact that might have f. But i'm also happy doing this. Because i know over the last few months of admin gonna visions space in what's happening with that going to india listener unnoticed. Ingeborg the ghana. Meaning everything else. But there's another huge offered. And i know what you been building really focus on. I i want to start off by asking a The idea for the company come about our the inception and and what can lead you to starting it off so we started out long back we. We broke ground on this company. I wanna save ideo. As i was at google and i was. I wanted to work with above decide. Oh because there was a steam On the youtube side of the business of gruber who was doing a lot of work with publishers. And i happen to go along with them for some meetings and realized that most of these publishers relying heavily on youtube under decision because of that time you know Disposing aren't dando. Content distribution was still a bit expensive proposition for most. Oh more sto- in content creators. it hadn't been democratize as much as it is today. And it wasn't as cheap but they understand that data. They didn't know what do and youtube and actually google as an organization is all about simplifying scanning they don't actually give each publisher. You know very very alert expedience is onto lacrosse required for scheme. And that's davis martin but every publisher like you know has different contents dodgy so they have to use their data differently so when the ida struck me back in two thousand thirteen and then by the time i must have the courage to quit twenty fourteen and i met the founder who then don't duma co-founders Beat the tech Background an illegitimate. Who come with who has offered engineers and we basically decided to tackle the long tail. Initially world'll all of these were publishers. And tell them how to use u.

Coweta Aiko Ingeborg Youtube Walmart Ghana Gruber Google India Davis Martin
How to Market Commercial Space Travel

Yeah, That's Probably an Ad

02:15 min | 1 year ago

How to Market Commercial Space Travel

"I'm delighted. Honestly the lights between by one of the legends of british advertising are so great to see. You travel hurry alot about but i'm okay. generally yet. publishable never been bolted origin. I've seen. I've definitely seen you think it's been incredible few weeks when it comes to the space race of the billionaires one of us thinking about who the advertising sector news motivating us today to announce the bletchley only yourself. Can i ask. Could you explain what you're going to be doing. you're involved one. The first flights when it comes to verging a galactic war. You're gonna be doing. I'm going to be his later. Although saying good he space you do about it yeah It has been a strangely Rolled back by coincidence. Robot by coincidence and covert because we're not the coded over already would have beat spice saddam notion of space race ability as a with accident Those two flights come back in a few days at one another because we should have gone anxious ago because of law various lockdowns. It's stolen delighted. Tesla program so it was actually just a coincidence. Those two floods happened the so close to one. Another to kinda means attended. Let's celebrate as balaki bycatch which ashby so. That's the most goals thing him long. When did you first become reality for your will definitely good question because this is a kind of a gap between the becoming reality. And i i wanted to go. You know Because of wanting to go over it Of the good wife. They set the audio. But this is my spice book. Myspace projects which i did when i was a child

Tesla Ashby Myspace
Evolving the Phygital Consumer Experience With Vivek Srivatsa

Advertising Is Dead

01:41 min | 1 year ago

Evolving the Phygital Consumer Experience With Vivek Srivatsa

"Preparing for this edition now. One of the things Board is that as we have moved from a largely physical and partially digital existence as human beings and now moved boop largely digital and partially physical in that sense From vita mo- macro part of the hall of you seen marketing as a function itself. How you seen that in data Change i think It's something i've said often. The lost hero. Suppose the defined kitting us. I think As probably his one eighty this chain the most probably be vaccinated about five years in terms of the neva. Devoted nominees outdated of time so he will change his obviously Most of the mass media effectiveness had to be art. And how you talk to customers like you and meanwhile sitting in front of the screens at home now but as you know the traditional A mass marketing mass communication change completely. So he'll changes. I think Changes for the better. In some cases in some cases i guess marketeers like me had to make a very tough calls and make a i would say Be more nimble in terms of making a tough calls trauma mindset along the few so extremely challenge but at the same time center. Future facing the exciting astro you

Podcast Prefix Analytics Explained

Sounds Profitable

02:03 min | 1 year ago

Podcast Prefix Analytics Explained

"I wrote an article all about podcast prefix analytic and their value. It's in the description for you to check out. But i never really got into who was four and how useful this data can be for johnny pot gasser. So he spoke to karo. Chuck lasts chargeable to get into the nitty gritty of how these analytics are not just for the big podcasters but for anyone with the desire to learn and take the lead. Thank you so much for the opportunity that with you about this. Thank you so much for the in. By congratulations on your success. It's amazing to see what you've done in such a little time. And and i can't wait to see what happens in the coming months with ya. That news on. I know the context of this is kind of like an extension of that article. You wrote about analytic prefixes. The article does a really good job of explaining what it is right. And i think. I've explained it more times than almost the entire city of pasadena's fingers and toes right so i think if you don't mind just kind of reiterating that might kinda get picture right. The analytic prefixed. The way i always explain. It's a piece of code goes on the rss feed reason why that's important. Rss feed is distributed essentially everywhere right more or less prefixes acting as a redirect so what's happening is regardless of device or player when a user clicks player download right however with that analytic prefix ping's that prefix that piece of code and redirects download information. Somewhere and my case chargeable right but still passes through the request of the end user receives the mp three fall asleep right the key things to know what is download at the end of the day right. So ip address user agent user agent means you know ios fourteen apple. Podcasts iphone. Twelve the main reason why i wanted to kind of hit on that definition is because you know we're touching on the key thing there which is it's a it's allowing us to see what's going on with regards to the download and then be of course what what makes up the download the ip address which is so important

Johnny Pot Gasser Karo Chuck Pasadena Apple
Facebook Groups Marketing, Content That Make Sales With Christina Jandali

The Email Marketing Show

02:13 min | 1 year ago

Facebook Groups Marketing, Content That Make Sales With Christina Jandali

"Now kennedy august christina. Today i've got three statements about one of them's a truth. The other two are just iran lies. I'm going to try and guess which of these things is true christina. Give anything away here. So did she fly to england to buy a dog. Oh she could have done did she. Go the caribbean for a week's holiday and stay for a month old. She learned to ice skate by teaching. Someone else oh it's good. It's good do. I think christina flew to england a by a dog. I don't know if i can imagine a like in a dog. But i don't think she flew to the caribbean for weeks old and stay for a month. Maybe i think she probably. I can imagine her liking this idea of living and working wherever she quite fancies and sticking. That sounds good ice skate. My teacher somebody else. I think rob you made that up christina. Did you end up. Staying in the caribbean for a month i did i flew to england to buy god was it it was not it was a cavalier king charles spaniel i used to show dogs and i was sick of losing so i decided i was going to get the best dog to bring. That's amazing that's commitment. I love it. Oh my goodness that's great. Wow beautiful so your known for many many things but one of the things that you've really being been helping people do is work with facebook groups now. Facebook groups a lot of them around all they. I mean they're still pretty hot though right hundred with anything it goes through stages and with facebook groups are they dead or are they still around. What are they using. And i think when you take a look at anyone that is launching their programs. And you look at like tony robbins. As an example in their launches guess what they're using now maybe teaching something else that they're using a facebook group to launch their program. You're looking at gabby bernstein. The running and doing her book launches using face liquor so hundred percent. Facebook groups are the place to help the part with increasing those conversions with your lunches and turning more leads into buying.

Christina Caribbean England Kennedy Facebook Iran ROB Tony Robbins Gabby Bernstein
Let's Make Podcasting Metrics More Meaningful

Sounds Profitable

01:51 min | 1 year ago

Let's Make Podcasting Metrics More Meaningful

"I've talked with you all before. About how the way we study podcast. Metrics need to evolve and change. I wrote an article on the topic. All about making them more meaningful in that article. I've talked about the l. Intego williams who wrote an awesome piece for neiman lap. Discussing better ways to engage metrics. She was kind enough to come on the show and talk with me about her thoughts on the ways. We should be measuring success. Thank you so much for being here. I'm really excited heavier. We wrote an article a little while back in one of the main focuses was about not just looking at downloads looking at other metrics in wrote like a really killer article for nieman lab something. I wasn't super familiar with. When i kicked off problem so i want to turn over like tell everybody a little bit about your article and demon labs and what your goal was with that sure i will. Thanks for having me. I love talking shop with you. Your resign and your own. Thank you so. I genuinely believe and i think now. Of course four years have actually proven that the download is kind of useless as a measure of success. Then i think you agree at the armed. Smart people casting agree. It's like the emperor has no clothes kind of thing. And so i had just been a passive -ly other measurements for our shows over months and then neiman invited the invite a bunch of people at the end of the year to write an opinion. And i thought a if there is any marriage what you've been obsessing about for the last six or seven months put it down on paper and they share it so that people can scrutinize it right. Because i'm a journalist and so that's really where you test your idea in the public arena

Intego Williams Nieman Lab Neiman
How to Email Your Abandoned Email List

The Email Marketing Show

01:48 min | 1 year ago

How to Email Your Abandoned Email List

"There's a lot of people tell us that. Oh well you know. I've got an email this. But i've been a bit shit. Not even even the very often and they say go your complete daily email strategy on the number of the league and study only stuff. So i'm gonna email every three and a half minutes now. I'm gonna email of every day or every week and we have to go like that cowboy. Who the whole says. Please don't do that right. I mean a lot of people do this without realizing. And i think there's two two major causes of at one. Is people build a list because the tool to build a nest and you should but then they feel worried about emailing them too much. So this of overcompensate and put it off and get paralyzed by that complication and then they go. Oh well i'll just no email him. Because i do an email and my conny mellon too much and then that's one side of it and then on the flip side of it. It's the people who see that this as like an asset that it'll be there when they need it so like i only pick up food and when i want to send somebody a text message or a phone call look on tacos and thing and the rest of the time. It's just on the desk and when you look at it. I think people look at our email list. Does this thing that go right Not really looking not doing a sale right now launching. Anything anything special happening on not doing. I'm not doing any of those things. I'll get my list to be right there when i need it. And then when they do need it. It's like the climate in the attic and take out the wooden box the cable subscribers in and then they blew the dust off a big cloud and then open up to see see if subscribers still paying attention. That's such as blinded by the light. Avance seen they lie. You never feed me feed us. You're gonna give us give them nutrients right right. So that's what happens. I think that's like the two major causes of weather's comes from for sure. So the thing is we need to make sure that we want to encourage you to start emailing those subscribers again book doing it carefully doing it with a bit of thought

Conny Mellon
Nichelle Tramble Spellman on the Writers Responsibility and Representation in Hollywood

Influence

02:33 min | 1 year ago

Nichelle Tramble Spellman on the Writers Responsibility and Representation in Hollywood

"Nichelle. Very nice to meet you. Thanks for making the time. Thank you so much. Maybe you could help us understand. What a show runner is to the people. Have a bit of an idea as to what it is that you do well. It's the person who's in charge of both the creative and the production. It's a big title for one person. You sit in writers rooms for years with different show runners and you sit there and you think yeah. I wouldn't do that that way. And then you get into that seat and you understand the reasons why some choices were made because it can be very overwhelming job. Usually as a writer. You're focused on the rioting focused on pending deadlines writing something that people respond to but now you're bombarded with questions about the construction of the sets casting the budget props you know whether this paint color looks good on the ceiling of this one room that they might not show on camera and i came home after the first week and i said to my husband. I didn't know that. So many questions existed in one day. So it's kind of like you're the general you're in charge of all the troops. Would it be fair to say the sort of the for that project. yes yes. So you're the series. Could truth be told if those you listening having watched it you should do. And it's about a journalist turned. Podcast played by incredible octavia spencer who revisits a murder case. And there's a medication that she covered as a young journalist. I just wanna ask octavia spencer. She everything that you'd hoped she'd be. She's amazing she's she's the best. She's the best actress and she's a wonderful human being. So i got so lucky with my first. Show that number one on the call. She is just a diamond and season to kate. Hudson joins us and she was perfection. So i just you know almost want to end the show. Because i don't want to risk it now. The character played by otavio. Spencer as podcast. Obviously that's relevant for us. As of this project you went out and raise the money. You pitched it to apple an apple board. So why podcasting. What's the unique power of this medium. A couple of things. This is based on a book called. Are you sleeping. And i went to a meeting with a producer who had worked with in the past as i was getting ready to leave. She said oh yeah. We got the spoken that hasn't been published yet. But i think there's something there do you wanna take a look at it and maybe read it over the holiday. This was maybe three christmases

Nichelle Octavia Spencer Otavio Hudson Kate Apple Spencer
Build Your List Using Viral Ads With Dave Rotheroe

The Email Marketing Show

02:16 min | 1 year ago

Build Your List Using Viral Ads With Dave Rotheroe

"Hollow that we all hear every single week helping course creators coaches and membership owners to learn everything that you need in order to do the email marketing and be the email. Marketing hero of your business are butchered. The intro again. I don't know what's going on. But we're not an eight. Because christ i'm imperfect but you can do all of this regardless of alpert you're using awesome psychology driven email marketing. Rob please help this. Week's episode is sponsored by response. Sweet dot com. It's the survey quiz an application form tool that we made to integrate with your marketing systems to segment your audience. Find out more about them and make more sales. You can take a fourteen day trial just one dollar just head over to respond sweet dot com anyone else wants to be a co host on the show. I'll tell you what we've got a good contender up next. Because he's one of our favorite people and obviously we've got dave rather rotherham in the wings. Ready to leap on one of these. Three things is true about dave. I'm going to get through this. I don't know what's going on me. Words are less connected than ever so either one of these. Three things is true about dave. Did he teach english to a princess. Was he an accident star of viral video. Where he was climbing alum post all did he to the world as a punk rock violinist. One of those three things is true about so. Did dave teach you. English dave princess. Well unfortunately you've ruined this one. Because i know the answer to this question the the million pound question. I knew the answer to this. So i can i can answer it was. He toured the world as a punk rock violinist. Which by the way. I think is freaking awesome. How did you do that dave. And i'm sorry. I a not doing a very good job today. Dave how did that happen well. That was a very long story. Very long convoluted story which british faults in goal trump. But i'm step one win. That will end up on six year. Olds they're not gonna the idea of what sixteen seventeen role decided playing brunswick Blame goldfish what the buffalo home

Dave Alpert Dave Princess ROB Buffalo
The Influencer Marketing Advantage

Sounds Profitable

02:16 min | 1 year ago

The Influencer Marketing Advantage

"Raya sharma ashra. Thank you so much for joining us. It's my pleasure brian. How're you doing. I'm great i'm great. You know it's funny. This is the first podcast that have recorded in the new space. Since i've moved from austin and san antonio i knowing myself prerecorded so many podcasts. That half the things people are listening to our months old and i feel bad. But we've were starting to catch up and we're starting to do this so this will be you know only month and a half old by the time it goes up but i'm so excited to be talking to you in this new space and so sh- raya i give give people a little bit about your background like i personally love what you do at inside podcasting and that's how we first connected but there's so much more to you than that so i'd love to pass it over to you. Sweden all right. So i am speaking to you from vancouver canada today. Which in my humble opinion is one of the most beautiful places in the world. Hope you can visit someday. I was raised in. Dubai was born in bread. By and then i would not do my engineering. Which recently found out hilarious went on to do. My engineering in india quickly discovered that engineering was not for me and did my mba in sydney. I know this is like me flexing. How much i've traveled and i've earned it and then i worked in event marketing in singapore where i did a lot of cold calling in going to events and selling things that was fun. We got out of my comfort zone really quick with that job and then i moved to vancouver in twenty seventeen eighteen. I think and i have been working as a marketer for awhile. Now my day job as i call it is a marketing director. I mean to start up. So i'm the marketing team At an ultimate frisbee organization my team. When they listen to this. We'll ask me why didn't refer to myself as the marketing overlord. Because that's what they like to call me and then as you mentioned right inside podcasting as well which is I don't know if i should say right. But both right in hewett inside podcasting which is a collection of news that happens in the podcasting world sometimes offer my opinions here and there

Raya Sharma Ashra San Antonio Brian Vancouver Austin Sweden Dubai Canada Sydney India Singapore
Facebook to Begin Testing Ads Inside Oculus Virtual Reality Headsets

Cyber Security Headlines

00:46 sec | 1 year ago

Facebook to Begin Testing Ads Inside Oculus Virtual Reality Headsets

"Facebook ads coming to virtual reality near you earlier this week. Facebook announced that it will begin testing advertisements that will appear within the company's oculus. Virtual reality headsets. The acuras headset. Ads will first appear in the shooter game blasting from resolution games and will begin appearing in other oculus apps and coming weeks facebook which derives more than ninety seven percent of its overall revenue from advertisements. Said these ads could provide new ways for software developers to generate revenue. The ads will follow facebook's advertising principles giving users the same controls they have an facebook including the ability to hide specific ads or hide those from specific advertisers. Facebook added that the advertisements will not be based on any data that stored locally on user

Facebook
Victoria's Secret Swaps Its Angels For "Trailblazing" Activists

The Daily Show with Trevor Noah: Ears Edition

01:20 min | 1 year ago

Victoria's Secret Swaps Its Angels For "Trailblazing" Activists

"There's a lot of debate going on today. About victoria's secrets big rebranding. Yeah you see from now on. They're going to have no more angels instead. They're being replaced by a more inclusive group of accomplished athletes actresses and activists. I know because. I'm sorry to say this. This is trash people. We can't do this. I know that having supermodels of the spokesperson for a brand creates an unattainable expectation for women. But sodas having athletes and activists. Everyone can win the world cup. Okay megan and i know what you're saying. So what should victoria secret. Just replaced angels with some normal women travel. No because being normal woman is hard to you can expect from your customers. Women go through so much. I mean running. The only option. Vittore secrets has yet is to be presented by men using men wearing those are not like any men. Obviously i understand. There's like a certain body you need you like shows those closing and those ripped hunks. You don't need those men. Like the rocco michael b jordan. Chris hemsworth indicia. Get some more relatable someone who's not afraid of ice cream. Someone obsessed with the gym international meeting someone from africa the south park. You'd like. I'm just saying like no one cold. Because kim doing great in a

Victoria Megan Rocco Michael B Jordan Chris Hemsworth South Park Africa KIM
Data Ethics, Then and Now With Kinesso's Sheila Colclasure

AdExchanger Talks

02:14 min | 1 year ago

Data Ethics, Then and Now With Kinesso's Sheila Colclasure

"So similar to the brood x cicadas hatch of two thousand twenty one. The eruption of privacy related news has been in the works for a long time incubating underground for something like oh seventeen or twenty years before crawling out into the open air and swarming the earth in the form of privacy laws and tracking restrictions from the browsers and from tech platforms The companies that ultimately control advertisers access to consumer data at scale. There's insects everywhere. My guest today is sheila. Kaul closure sheila is the global chief digital responsibility and public policy officer at knesset. Oh previously she spent twenty one years at axiom and at live ramp prior to the acquisition of axiom by interpol group after that acquisition canessa was set up as a standalone brand housing. All of the axiom Sort of data services offerings As her retitled suggests. Sheila is intensively focused on understanding the privacy landscape which is increasingly an ethical as as a legal quagmire. I'm delighted to have her on the podcast. She loved welcome. Thank you zachary. I am delighted to be here and delighted to talk about this fabulous topic. And i love. The insect analogy couldn't resist so before we jump in. Just tell us. How did you get into this data ethics and governance game going back twenty. One years at axiom great question. well. I started my career in the united states senate and after the senate i moved what they say is off hill and i went to work for the fabulous and very sexy american institute of certified public accountants were managed congressional and political affairs and that led me really into the policy realm as a deep policy. Wonk how do you navigate. Hit the difference between good policy and good politics. And then i had the very good fortune to have an extra at axiom and i brought my expertise and good policy and good politics and then my executive team at the time said you know I think we need to build a program around this help us in there. I began my journey

Sheila Interpol Group Canessa Kaul American Institute Of Certifie Zachary Senate United States
NBC Seeks Record $6 Million for Super Bowl Commercials

Mojo In The Morning

00:35 sec | 1 year ago

NBC Seeks Record $6 Million for Super Bowl Commercials

"Nbc is talking to potential advertisers about a price tag of six million dollars for a thirty second spot during the next super bowl broadcast. That would set a new record in pricing for super bowl commercials. Six mil thirty seconds. And what's interesting is. Nbc is pressing advertisers for higher prices. Even though the most recent super bowl broadcast had the smallest game in fifteen that was a good super bowl to kansas city vs tampa six million there was a can. There was a pandemic that was keeping people from going

NBC Super Bowl Kansas City Tampa